Yonghwan Chang

756 total citations
38 papers, 554 citations indexed

About

Yonghwan Chang is a scholar working on Sociology and Political Science, Marketing and Gender Studies. According to data from OpenAlex, Yonghwan Chang has authored 38 papers receiving a total of 554 indexed citations (citations by other indexed papers that have themselves been cited), including 23 papers in Sociology and Political Science, 21 papers in Marketing and 16 papers in Gender Studies. Recurrent topics in Yonghwan Chang's work include Consumer Behavior in Brand Consumption and Identification (21 papers), Sports, Gender, and Society (15 papers) and Sport and Mega-Event Impacts (11 papers). Yonghwan Chang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Sports, Gender, and Society (15 papers) and Sport and Mega-Event Impacts (11 papers). Yonghwan Chang collaborates with scholars based in United States, United Kingdom and South Korea. Yonghwan Chang's co-authors include Yong Jae Ko, Jon D. Morris, Daniel L. Wann, Yuhei Inoue, Walter L. Leite, Wonseok Jang, Frikkie Herbst, John O. Spengler, Michael Sagas and Shintaro Sato and has published in prestigious journals such as International Journal of Environmental Research and Public Health, Frontiers in Psychology and International Journal of Hospitality Management.

In The Last Decade

Yonghwan Chang

32 papers receiving 526 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Yonghwan Chang United States 13 323 317 145 76 71 38 554
Hsuan‐Yi Chou Taiwan 15 319 1.0× 186 0.6× 97 0.7× 36 0.5× 58 0.8× 37 488
Colleen Bee United States 11 199 0.6× 261 0.8× 187 1.3× 116 1.5× 23 0.3× 20 466
Nicole Votolato Montgomery United States 10 268 0.8× 202 0.6× 44 0.3× 133 1.8× 65 0.9× 16 474
Jae Woo Hong United States 7 517 1.6× 309 1.0× 162 1.1× 136 1.8× 44 0.6× 15 677
Tommy E. Whittler United States 10 449 1.4× 375 1.2× 244 1.7× 57 0.8× 87 1.2× 16 720
Chris Malone United States 6 450 1.4× 400 1.3× 61 0.4× 123 1.6× 45 0.6× 6 671
Huifang Mao United States 12 398 1.2× 300 0.9× 31 0.2× 126 1.7× 66 0.9× 18 622
Kathryn A. Braun-LaTour United States 10 288 0.9× 245 0.8× 78 0.5× 81 1.1× 40 0.6× 12 530
Ho Keat Leng Singapore 12 186 0.6× 296 0.9× 102 0.7× 41 0.5× 19 0.3× 47 461
Sarah M. Stanley United States 6 299 0.9× 235 0.7× 80 0.6× 81 1.1× 21 0.3× 8 404

Countries citing papers authored by Yonghwan Chang

Since Specialization
Citations

This map shows the geographic impact of Yonghwan Chang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yonghwan Chang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yonghwan Chang more than expected).

Fields of papers citing papers by Yonghwan Chang

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yonghwan Chang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yonghwan Chang. The network helps show where Yonghwan Chang may publish in the future.

Co-authorship network of co-authors of Yonghwan Chang

This figure shows the co-authorship network connecting the top 25 collaborators of Yonghwan Chang. A scholar is included among the top collaborators of Yonghwan Chang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yonghwan Chang. Yonghwan Chang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
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Chang, Yonghwan, et al.. (2025). Community Politics and Division I Athletic Departments’ Gender Equity Practices. Journal of Sport Management. 1–12.
3.
Chang, Yonghwan, et al.. (2024). Adolescent Health and Dark Personalities: The Role of Socioeconomic Status, Sports, and Cyber Experiences. International Journal of Environmental Research and Public Health. 21(8). 987–987.
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Chang, Yonghwan, et al.. (2023). NFL fandom and unhealthy eating behavior: Exploring the role of introspective focus from a functionalist perspective of emotions. Sport Management Review. 27(2). 213–233. 4 indexed citations
6.
Chang, Yonghwan & Daniel L. Wann. (2022). Effects of Game Outcomes and Status Instability on Spectators’ Status Consumption: The Moderating Role of Implicit Team Identification. Frontiers in Psychology. 13. 819644–819644. 7 indexed citations
7.
Ko, Yong Jae, et al.. (2022). Do humanized team mascots attract new fans? Application and extension of the anthropomorphism theory. Sport Management Review. 25(5). 820–846. 8 indexed citations
8.
Chang, Yonghwan. (2021). Effects of Game Situation-Dependent Emotions on Sport Spectators’ Food Craving. Frontiers in Psychology. 12. 724220–724220. 6 indexed citations
9.
Chang, Yonghwan, Yong Jae Ko, & Wonseok Jang. (2019). Personality determinants of consumption of premium seats in sports stadiums. International Journal of Contemporary Hospitality Management. 31(8). 3395–3414. 10 indexed citations
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Chang, Yonghwan, Yong Jae Ko, & Brad D. Carlson. (2018). Implicit and Explicit Affective Evaluations of Athlete Brands: The Associative Evaluation–Emotional Appraisal–Intention Model of Athlete Endorsements. Journal of Sport Management. 32(6). 497–510. 12 indexed citations
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Chang, Yonghwan. (2018). Spectators’ emotional responses in tweets during the Super Bowl 50 game. Sport Management Review. 22(3). 348–362. 29 indexed citations
14.
Chang, Yonghwan. (2018). When Infamy Becomes Fame: The Positive Side of Negative Athlete Publicity. Journal of Sport Management. 32(4). 401–411. 16 indexed citations
15.
Chang, Yonghwan & Yong Jae Ko. (2016). Reconsidering the Role of Fit in Celebrity Endorsement: Associative‐Propositional Evaluation (APE) Accounts of Endorsement Effectiveness. Psychology and Marketing. 33(9). 678–691. 16 indexed citations
16.
Ko, Yong Jae, Yonghwan Chang, Wonseok Jang, Michael Sagas, & John O. Spengler. (2016). A Hierarchical Approach for Predicting Sport Consumption Behavior: A Personality and Needs Perspective. Journal of Sport Management. 31(3). 213–228. 32 indexed citations
17.
Chang, Yonghwan, Yong Jae Ko, & Walter L. Leite. (2016). The effect of perceived brand leadership on luxury service WOM. Journal of Services Marketing. 30(6). 659–671. 35 indexed citations
18.
Ko, Yong Jae, et al.. (2015). Scarcity Message Effects on Consumption Behavior: Limited Edition Product Considerations. Psychology and Marketing. 32(10). 989–1001. 134 indexed citations
19.
Chang, Yonghwan, Yong Jae Ko, Asli D.A. Tasci, Akiko Arai, & Taehee Kim. (2014). Strategic match of athlete endorsement in global markets: an associative learning perspective. International Journal of Sports Marketing and Sponsorship. 15(4). 40–58. 14 indexed citations
20.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026