Payal S. Kapoor

658 total citations
16 papers, 436 citations indexed

About

Payal S. Kapoor is a scholar working on Sociology and Political Science, Marketing and Communication. According to data from OpenAlex, Payal S. Kapoor has authored 16 papers receiving a total of 436 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Sociology and Political Science, 5 papers in Marketing and 3 papers in Communication. Recurrent topics in Payal S. Kapoor's work include Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Technology Adoption and User Behaviour (3 papers). Payal S. Kapoor is often cited by papers focused on Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Technology Adoption and User Behaviour (3 papers). Payal S. Kapoor collaborates with scholars based in India, China and United Kingdom. Payal S. Kapoor's co-authors include M.S. Balaji, Yangyang Jiang, Charles Jebarajakirthy, Moutusy Maity, Nikunj Kumar Jain, Abhishek Behl and Anil Kumar Yadav and has published in prestigious journals such as Frontiers in Psychology, Journal of Travel Research and European Journal of Marketing.

In The Last Decade

Payal S. Kapoor

16 papers receiving 420 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Payal S. Kapoor India	10	325	236	57	54	50	16	436
Yoon Hi Sung United States	13	248 0.8×	182 0.8×	19 0.3×	57 1.1×	73 1.5×	27	409
Heather Shoenberger United States	13	349 1.1×	218 0.9×	19 0.3×	73 1.4×	116 2.3×	29	499
Todd Pezzuti Chile	11	245 0.8×	174 0.7×	11 0.2×	54 1.0×	29 0.6×	14	383
Dongjae Lim United States	6	565 1.7×	346 1.5×	18 0.3×	96 1.8×	128 2.6×	7	680
Mikyeung Bae United States	10	229 0.7×	212 0.9×	12 0.2×	74 1.4×	42 0.8×	14	429
HaeEun Helen Chun United States	8	296 0.9×	286 1.2×	23 0.4×	76 1.4×	15 0.3×	16	500
Jiajing Hu China	11	356 1.1×	239 1.0×	37 0.6×	59 1.1×	35 0.7×	28	577
Melissa M. Moore United States	5	185 0.6×	198 0.8×	46 0.8×	24 0.4×	83 1.7×	9	398
Joonghwa Lee United States	11	343 1.1×	194 0.8×	9 0.2×	108 2.0×	52 1.0×	17	432
Daniella Kupor United States	13	231 0.7×	171 0.7×	12 0.2×	54 1.0×	23 0.5×	30	490

Countries citing papers authored by Payal S. Kapoor

Since Specialization

Citations

This map shows the geographic impact of Payal S. Kapoor's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Payal S. Kapoor with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Payal S. Kapoor more than expected).

Fields of papers citing papers by Payal S. Kapoor

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Payal S. Kapoor. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Payal S. Kapoor. The network helps show where Payal S. Kapoor may publish in the future.

Co-authorship network of co-authors of Payal S. Kapoor

This figure shows the co-authorship network connecting the top 25 collaborators of Payal S. Kapoor. A scholar is included among the top collaborators of Payal S. Kapoor based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Payal S. Kapoor. Payal S. Kapoor is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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16 of 16 papers shown

Kapoor, Payal S., et al.. (2024). Inform Me or Make Me Laugh: Influencer Marketing and the Role of Emotional Contagion and Information Value. International Journal of Consumer Studies. 49(1). 1 indexed citations

Kapoor, Payal S., M.S. Balaji, & Moutusy Maity. (2024). Game On: Enhancing Customer Engagement Through Influencers’ Gamified Messages. Journal of Travel Research. 65(1). 37–56. 3 indexed citations

Kapoor, Payal S. & Abhishek Behl. (2024). Those ‘funny’ internet memes: a study of misinformation retransmission and vaccine hesitancy. Behaviour and Information Technology. 43(16). 4079–4096. 2 indexed citations

Yadav, Anil Kumar, et al.. (2022). Role of Workplace Spirituality, Empathic Concern and Organizational Politics in Employee Wellbeing: A Study on Police Personnel. Frontiers in Psychology. 13. 881675–881675. 9 indexed citations

Kapoor, Payal S., M.S. Balaji, & Yangyang Jiang. (2022). Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption. European Journal of Marketing. 57(2). 533–561. 74 indexed citations

Kapoor, Payal S., et al.. (2022). Social Media Influencer Promoted Sustainable Fashion: Effects of Sponsorship and Benefit Association. Journal of Promotion Management. 29(4). 461–490. 12 indexed citations

Kapoor, Payal S., M.S. Balaji, Yangyang Jiang, & Charles Jebarajakirthy. (2021). Effectiveness of Travel Social Media Influencers: A Case of Eco-Friendly Hotels. Journal of Travel Research. 61(5). 1138–1155. 105 indexed citations

Kapoor, Payal S., et al.. (2021). Message sharing and verification behaviour on social media during the COVID-19 pandemic: a study in the context of India and the USA. Online Information Review. 46(1). 22–39. 26 indexed citations

Kapoor, Payal S., M.S. Balaji, Moutusy Maity, & Nikunj Kumar Jain. (2021). Why consumers exaggerate in online reviews? Moral disengagement and dark personality traits. Journal of Retailing and Consumer Services. 60. 102496–102496. 68 indexed citations

10.

Kapoor, Payal S., et al.. (2021). Study of Consumer Brand Following Intention on Instagram. RePEc: Research Papers in Economics. 11(2). 32–51. 6 indexed citations

11.

Kapoor, Payal S., M.S. Balaji, & Yangyang Jiang. (2021). Effectiveness of sustainability communication on social media: role of message appeal and message source. International Journal of Contemporary Hospitality Management. 33(3). 949–972. 84 indexed citations

12.

Kapoor, Payal S., et al.. (2021). Perceived vulnerability to COVID-19, dispositional optimism and intention to adopt preventive health behaviour: an experiment with anti-smoking advertising. Journal of Social Marketing. 11(2). 124–147. 10 indexed citations

13.

Kapoor, Payal S., et al.. (2020). eWOM via social networking site: source versus message credibility. International Journal of Internet Marketing and Advertising. 14(1). 19–19. 14 indexed citations

14.

Kapoor, Payal S., et al.. (2019). Facebook eWOM. RePEc: Research Papers in Economics. 9(3). 23–48. 2 indexed citations

15.

Kapoor, Payal S., et al.. (2013). Brand-related, Consumer to Consumer, Communication via Social Media. IIM Kozhikode Society & Management Review. 2(1). 43–59. 18 indexed citations

16.

Kapoor, Payal S., et al.. (2012). Save the Girl Child Initiatives in India - A Social Marketing Perspective. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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