Doyle Yoon

22 total papers · 776 total citations
14 papers, 535 citations indexed

About

Doyle Yoon is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Doyle Yoon has authored 14 papers receiving a total of 535 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Sociology and Political Science, 7 papers in Marketing and 6 papers in Information Systems and Management. Recurrent topics in Doyle Yoon’s work include Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Technology Adoption and User Behaviour (6 papers). Doyle Yoon is often cited by papers focused on Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Technology Adoption and User Behaviour (6 papers). Doyle Yoon collaborates with scholars based in United States, South Korea and United Kingdom. Doyle Yoon's co-authors include Seounmi Youn, Sejung Marina Choi, Dongyoung Sohn, Shelly Rodgers, María E. Len‐Ríos, Esther Thorson, Joonghwa Lee, Soojung Kim, Seunghyun Kim and Fritz Cropp and has published in prestigious journals such as Journal of Business Research, Journal of Communication and Psychology and Marketing.

Co-authorship network of co-authors of Doyle Yoon

This figure shows the co-authorship network connecting the top 25 collaborators of Doyle Yoon. A scholar is included among the top collaborators of Doyle Yoon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Doyle Yoon. Doyle Yoon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Doyle Yoon

14 papers receiving 488 citations

Fields of papers citing papers by Doyle Yoon

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Doyle Yoon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Doyle Yoon. The network helps show where Doyle Yoon may publish in the future.

Countries citing papers authored by Doyle Yoon

Since Specialization
Citations

This map shows the geographic impact of Doyle Yoon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Doyle Yoon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Doyle Yoon more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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