Doyle Yoon

782 total citations
15 papers, 584 citations indexed

About

Doyle Yoon is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Doyle Yoon has authored 15 papers receiving a total of 584 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Sociology and Political Science, 7 papers in Marketing and 7 papers in Information Systems and Management. Recurrent topics in Doyle Yoon's work include Digital Marketing and Social Media (12 papers), Technology Adoption and User Behaviour (7 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Doyle Yoon is often cited by papers focused on Digital Marketing and Social Media (12 papers), Technology Adoption and User Behaviour (7 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Doyle Yoon collaborates with scholars based in United States, South Korea and Australia. Doyle Yoon's co-authors include Seounmi Youn, Sejung Marina Choi, Dongyoung Sohn, Shelly Rodgers, María E. Len‐Ríos, Esther Thorson, Joonghwa Lee, Soojung Kim, Seunghyun Kim and Fritz Cropp and has published in prestigious journals such as Journal of Business Research, Journal of Communication and Psychology and Marketing.

In The Last Decade

Doyle Yoon

15 papers receiving 529 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Doyle Yoon United States	10	418	257	230	155	80	15	584
Sara Kamal United States	9	496 1.2×	351 1.4×	150 0.7×	76 0.5×	60 0.8×	10	605
Ma Mercedes Cuyás Palazón Cuyás Palazón Spain	13	425 1.0×	481 1.9×	120 0.5×	155 1.0×	58 0.7×	21	692
Joanna Phillips Melancon United States	9	414 1.0×	314 1.2×	107 0.5×	171 1.1×	52 0.7×	17	574
Rebecca A. VanMeter United States	6	277 0.7×	159 0.6×	103 0.4×	124 0.8×	43 0.5×	10	426
E. Lincoln James United States	7	359 0.9×	181 0.7×	229 1.0×	111 0.7×	141 1.8×	15	575
K. Damon Aiken United States	9	266 0.6×	130 0.5×	128 0.6×	116 0.7×	39 0.5×	28	428
Kelty Logan United States	10	483 1.2×	206 0.8×	215 0.9×	34 0.2×	77 1.0×	13	564
Ian Grant United Kingdom	11	289 0.7×	204 0.8×	131 0.6×	80 0.5×	62 0.8×	19	442
Margaret‐Anne Lawlor Ireland	9	436 1.0×	206 0.8×	111 0.5×	40 0.3×	152 1.9×	12	588
Alice Audrezet France	5	607 1.5×	311 1.2×	122 0.5×	45 0.3×	94 1.2×	9	732

Countries citing papers authored by Doyle Yoon

Since Specialization

Citations

This map shows the geographic impact of Doyle Yoon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Doyle Yoon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Doyle Yoon more than expected).

Fields of papers citing papers by Doyle Yoon

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Doyle Yoon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Doyle Yoon. The network helps show where Doyle Yoon may publish in the future.

Co-authorship network of co-authors of Doyle Yoon

This figure shows the co-authorship network connecting the top 25 collaborators of Doyle Yoon. A scholar is included among the top collaborators of Doyle Yoon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Doyle Yoon. Doyle Yoon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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15 of 15 papers shown

Yoon, Doyle, et al.. (2024). Value perceptions and YouTube influencer-user dynamics: a mediated pathway to enhanced trust, commitment, and purchase intentions. Journal of Marketing Communications. 31(8). 1007–1024. 1 indexed citations

Sung, Yoon Hi, et al.. (2024). “It doesn't bother me that much”: The congruence effect of product types and ad appeals on the effectiveness of sponsored ads on Instagram. Journal of Business Research. 185. 114910–114910. 3 indexed citations

Sun, Juhyung & Doyle Yoon. (2023). Not My Fault to Phub Friends! Individual, Social, and Technological Influences on Phubbing and Its Consequences. Human Behavior and Emerging Technologies. 2023. 1–12. 4 indexed citations

Kim, Seunghyun, Seounmi Youn, & Doyle Yoon. (2018). Consumers’ responses to native vs. banner advertising: moderation of persuasion knowledge on interaction effects of ad type and placement type. International Journal of Advertising. 38(2). 207–236. 37 indexed citations

Yoon, Doyle & Seounmi Youn. (2016). Brand Experience on the Website: Its Mediating Role Between Perceived Interactivity and Relationship Quality. Journal of Interactive Advertising. 16(1). 1–15. 44 indexed citations

Beard, Fred, et al.. (2016). Examining and Extending Advertising's Dual Mediation Hypothesis to a Branded Mobile Phone App. Journal of Interactive Advertising. 16(2). 133–144. 24 indexed citations

Kim, Soojung, Joonghwa Lee, & Doyle Yoon. (2015). Norms in Social Media: The Application of Theory of Reasoned Action and Personal Norms in Predicting Interactions With Facebook Page Like Ads. Communication Research Reports. 32(4). 322–331. 44 indexed citations

Yoon, Doyle, et al.. (2014). Antecedents of mobile app usage among smartphone users. Journal of Marketing Communications. 22(6). 653–670. 120 indexed citations

Yoon, Doyle, et al.. (2014). Gratitude toward Free Streaming Video Websites : A Relationship Marketing Perspective. 3(1). 73–99. 1 indexed citations

10.

Youn, Seounmi, et al.. (2012). Functional matching effect in CRM: Moderating roles of perceived message quality and skepticism. Journal of Marketing Communications. 20(6). 397–418. 53 indexed citations

11.

Yoon, Doyle, Sejung Marina Choi, & Dongyoung Sohn. (2008). Building customer relationships in an electronic age: The role of interactivity of E‐commerce Web sites. Psychology and Marketing. 25(7). 602–618. 127 indexed citations

12.

Rodgers, Shelly, et al.. (2005). Internet Motives of Users in the United States, United Kingdom, Australia, and Korea. Journal of Interactive Advertising. 6(1). 61–67. 19 indexed citations

13.

Len‐Ríos, María E., Shelly Rodgers, Esther Thorson, & Doyle Yoon. (2005). Representation of Women in News and Photos: Comparing Content to Perceptions. Journal of Communication. 55(1). 152–168. 71 indexed citations

14.

Yoon, Doyle, et al.. (2002). Building Relationships with Portal Users. Journal of Interactive Advertising. 3(1). 1–11. 33 indexed citations

15.

Yoon, Doyle, et al.. (2002). Historical Images at a Glance: North Korea in American Editorial Cartoons. Newspaper Research Journal. 23(4). 97–100. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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