Naa Amponsah Dodoo
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification 17
-
- Technology Adoption and User Behaviour 4
- Applied Psychology top 10%
- Behavioral Health and Interventions 5
-
- Digital Marketing and Social Media 15
- Impact of Technology on Adolescents 4
- Literature and Literary Theory top 10%
- Media Influence and Health 7
-
- Media, Gender, and Advertising 2
-
- Customer Service Quality and Loyalty 2
Naa Amponsah Dodoo
23 papers receiving 417 citations
Peers
Comparison fields: 5 of 63
- Marketing 260
- Information Systems and Management 83
- Applied Psychology 37
- Sociology and Political Science 275
- Literature and Literary Theory 52
Countries citing papers authored by Naa Amponsah Dodoo
This map shows the geographic impact of Naa Amponsah Dodoo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Naa Amponsah Dodoo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Naa Amponsah Dodoo more than expected).
Fields of papers citing papers by Naa Amponsah Dodoo
This network shows the impact of papers produced by Naa Amponsah Dodoo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Naa Amponsah Dodoo. The network helps show where Naa Amponsah Dodoo may publish in the future.
Co-authorship network
The 9 scholars most cited alongside Naa Amponsah Dodoo, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2024 | 12 | |
| 2 | 2024 | 6 | |
| 3 | 2023 | 6 | |
| 4 | 2021 | 32 | |
| 5 | 2021 | 52 | |
| 6 | 2021 | 20 | |
| 7 | 2020 | 12 | |
| 8 | 2020 | 6 | |
| 9 | 2020 | 19 | |
| 10 | 2020 | 16 | |
| 11 | 2020 | 17 | |
| 12 | 2019 | 38 | |
| 13 | 2019 | 40 | |
| 14 | 2019 | 42 | |
| 15 | 2019 | 23 | |
| 16 | 2017 | 9 | |
| 17 | 2017 | 17 | |
| 18 | 2016 | 14 | |
| 19 | 2015 | 1 | |
| 20 | 2015 | 22 |
About Naa Amponsah Dodoo
Naa Amponsah Dodoo is a scholar working on Marketing, Applied Psychology and Literature and Literary Theory, having authored 23 papers that have together received 431 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (15 papers), Media Influence and Health (7 papers), Behavioral Health and Interventions (5 papers), Technology Adoption and User Behaviour (4 papers), Impact of Technology on Adolescents (4 papers), Media, Gender, and Advertising (2 papers) and Customer Service Quality and Loyalty (2 papers). The work is most often cited by research in Marketing (260 citations), Information Systems and Management (83 citations) and Applied Psychology (37 citations). Naa Amponsah Dodoo has collaborated with scholars based in United States and South Korea. Frequent co-authors include Linwan Wu, Jing Wen, Taylor Jing Wen, Seounmi Youn, Eunice Kim, Mengtian Jiang, Jon D. Morris, Jong Woo Jun and Jorge Villegas. Their work appears in journals such as Journal of Advertising, Telematics and Informatics and Journal of Product & Brand Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.