Naa Amponsah Dodoo

633 citations
23 papers · 431 indexed · h-index 14
Topics
Consumer Behavior in Brand Consumption and Identification (17 papers)Digital Marketing and Social Media (15 papers)Media Influence and Health (7 papers)
Partner nations
United StatesSouth Korea

In The Last Decade

Naa Amponsah Dodoo

23 papers receiving 417 citations

Peers

Naa Amponsah Dodoo
Comparison fields: 5 of 63
  • Sociology and Political Science 275
  • Marketing 260
  • Information Systems and Management 83
  • Literature and Literary Theory 52
  • Social Psychology 48
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Citations per year

Countries citing papers authored by Naa Amponsah Dodoo

Since Specialization
Citations

This map shows the geographic impact of Naa Amponsah Dodoo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Naa Amponsah Dodoo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Naa Amponsah Dodoo more than expected).

Fields of papers citing papers by Naa Amponsah Dodoo

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Naa Amponsah Dodoo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Naa Amponsah Dodoo. The network helps show where Naa Amponsah Dodoo may publish in the future.

Co-authorship network of co-authors of Naa Amponsah Dodoo

This figure shows the co-authorship network connecting the top 25 collaborators of Naa Amponsah Dodoo. A scholar is included among the top collaborators of Naa Amponsah Dodoo based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Naa Amponsah Dodoo. Naa Amponsah Dodoo is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 12
2 6
3 6
4 32
5 52
6 20
7 12
8 6
9 19
10 16
11 17
12 38
13 40
14 42
15 23
16 9
17 17
18 14
19 1
20 22

About Naa Amponsah Dodoo

Naa Amponsah Dodoo is a scholar working on Marketing, Applied Psychology and Literature and Literary Theory, having authored 23 papers that have together received 431 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (15 papers) and Media Influence and Health (7 papers). The work is most often cited by research in Marketing (260 citations), Information Systems and Management (83 citations) and Applied Psychology (37 citations). Naa Amponsah Dodoo has collaborated with scholars based in United States and South Korea. Frequent co-authors include Linwan Wu, Jing Wen, Taylor Jing Wen, Seounmi Youn, Eunice Kim, Mengtian Jiang, Jon D. Morris, Jong Woo Jun and Jorge Villegas. Their work appears in journals such as Journal of Advertising, Telematics and Informatics and Journal of Product & Brand Management.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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