Kyongseok Kim

632 total citations
19 papers, 437 citations indexed

About

Kyongseok Kim is a scholar working on Sociology and Political Science, Literature and Literary Theory and Marketing. According to data from OpenAlex, Kyongseok Kim has authored 19 papers receiving a total of 437 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Sociology and Political Science, 8 papers in Literature and Literary Theory and 6 papers in Marketing. Recurrent topics in Kyongseok Kim's work include Media Influence and Health (8 papers), Behavioral Health and Interventions (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Kyongseok Kim is often cited by papers focused on Media Influence and Health (8 papers), Behavioral Health and Interventions (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Kyongseok Kim collaborates with scholars based in United States and South Korea. Kyongseok Kim's co-authors include Jooyoung Kim, Sun Joo Ahn, Jameson L. Hayes, Leonard N. Reid, Hye‐Jin Paek, Hyang Sook Kim, Karen Whitehill King, Wendy Macias, Sang Han Park and Mun‐Young Chung and has published in prestigious journals such as Computers in Human Behavior, Journal of Advertising and Psychology and Marketing.

In The Last Decade

Kyongseok Kim

18 papers receiving 410 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Kyongseok Kim United States 10 233 143 78 78 66 19 437
Yoon Hi Sung United States 13 248 1.1× 182 1.3× 57 0.7× 73 0.9× 38 0.6× 27 409
Melissa M. Moore United States 5 185 0.8× 198 1.4× 24 0.3× 83 1.1× 64 1.0× 9 398
Tao Deng United States 8 310 1.3× 129 0.9× 78 1.0× 39 0.5× 34 0.5× 20 464
Nicole Verrochi 2 213 0.9× 129 0.9× 21 0.3× 65 0.8× 61 0.9× 3 392
Emily N. Garbinsky United States 11 249 1.1× 254 1.8× 37 0.5× 26 0.3× 77 1.2× 18 529
Lee Ahern United States 13 256 1.1× 69 0.5× 29 0.4× 127 1.6× 55 0.8× 21 448
Jae Min Jung United States 12 253 1.1× 223 1.6× 61 0.8× 24 0.3× 48 0.7× 16 471
Daniella Kupor United States 13 231 1.0× 171 1.2× 54 0.7× 23 0.3× 62 0.9× 30 490
Patrick Chin-Hooi Soh Malaysia 12 379 1.6× 90 0.6× 90 1.2× 26 0.3× 11 0.2× 28 650
Ho Keat Leng Singapore 12 296 1.3× 186 1.3× 54 0.7× 18 0.2× 19 0.3× 47 461

Countries citing papers authored by Kyongseok Kim

Since Specialization
Citations

This map shows the geographic impact of Kyongseok Kim's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kyongseok Kim with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kyongseok Kim more than expected).

Fields of papers citing papers by Kyongseok Kim

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Kyongseok Kim. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kyongseok Kim. The network helps show where Kyongseok Kim may publish in the future.

Co-authorship network of co-authors of Kyongseok Kim

This figure shows the co-authorship network connecting the top 25 collaborators of Kyongseok Kim. A scholar is included among the top collaborators of Kyongseok Kim based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Kyongseok Kim. Kyongseok Kim is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

19 of 19 papers shown
1.
Kim, Hyang Sook & Kyongseok Kim. (2025). A Cognitive Load Model of Entertainment Education: Testing the Effects of Open Captions on Learning and Persuasion. Mass Communication & Society. 28(4). 683–713.
2.
Kim, Kyongseok. (2024). Communicating Climate Change in the Era of Anxiety: Testing a Double-Moderated-Mediation Model. Environmental Communication. 18(7). 945–966. 4 indexed citations
3.
Kim, Kyongseok. (2023). A Review of CLT-based Empirical Research on Climate Change Communication from 2010 to 2021. Environmental Communication. 17(7). 844–860. 11 indexed citations
4.
Kim, Kyongseok & Hyang Sook Kim. (2022). Visuals misleading consumers? Testing the visual superiority effect in advertising. Journal of Consumer Marketing. 39(1). 78–92. 6 indexed citations
5.
Kim, Kyongseok, et al.. (2021). Do viewers really talk about ads during commercial breaks? Findings from a South Korean social TV platform. Asian Journal of Communication. 31(4). 299–317. 1 indexed citations
6.
Kim, Hyang Sook & Kyongseok Kim. (2020). Open Captioning as a Means of Communicating Health Information: The Role of Cognitive Load in Processing Entertainment-Education Content. Journal of Broadcasting & Electronic Media. 64(3). 519–539. 3 indexed citations
7.
Kim, Hyang Sook & Kyongseok Kim. (2019). The Effects of Open Captions in a Medical Drama on the Acquisition of Medical Terminology about Chronic Health Conditions Related to Physical Injury. American Journal of Health Education. 50(5). 318–329. 3 indexed citations
8.
Kim, Kyongseok & Sun Joo Ahn. (2019). The moderating role of cultural background in temporal framing: focusing on climate change awareness advertising. Asian Journal of Communication. 29(4). 363–385. 24 indexed citations
9.
Kim, Kyongseok, Jooyoung Kim, & Leonard N. Reid. (2017). Experiencing motivational conflict on social media in a crisis situation: The case of the Chick-fil-A same-sex marriage controversy. Computers in Human Behavior. 71. 32–41. 7 indexed citations
10.
Kim, Kyongseok & Sun Joo Ahn. (2017). Rewards that undermine customer loyalty? A motivational approach to loyalty programs. Psychology and Marketing. 34(9). 842–852. 49 indexed citations
11.
Kim, Kyongseok & Hyang Sook Kim. (2017). Time Matters: Framing Antismoking Messages Using Current Smokers’ Preexisting Perceptions of Temporal Distance to Smoking-Related Health Risks. Health Communication. 33(3). 338–348. 32 indexed citations
12.
Kim, Kyongseok, et al.. (2016). Thirty Years of Advertising Research in Leading Communication and Marketing Journals: Learning From the Parent Disciplines. Journal of Current Issues & Research in Advertising. 38(1). 44–64. 15 indexed citations
13.
Kim, Kyongseok, Karen Whitehill King, & Jooyoung Kim. (2016). Processing contradictory brand information from advertising and social media: an application of the multiple-motive heuristic-systematic model. Journal of Marketing Communications. 24(8). 801–822. 21 indexed citations
14.
Kim, Kyongseok, et al.. (2016). Investigation of the diffraction efficiencies in binary surface-relief gratings with rounded corners. Journal of the Korean Physical Society. 68(9). 1132–1136. 2 indexed citations
15.
Kim, Kyongseok, et al.. (2014). Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010. Journal of Advertising. 43(3). 296–316. 93 indexed citations
16.
Kim, Kyongseok, et al.. (2014). An Alcohol Message Beneath the Surface of ER : How Implicit Memory Influences Viewers’ Health Attitudes and Intentions Using Entertainment-Education. Journal of Health Communication. 19(8). 876–892. 15 indexed citations
17.
Kim, Kyongseok, et al.. (2012). Audience Responses to Product Placement and Its Regulations: Focusing on Regulatory Conditions in the United States and Korea. Journal of International Consumer Marketing. 24(4). 275–290. 3 indexed citations
18.
Kim, Kyongseok, et al.. (2010). A Content Analysis of Smoking Fetish Videos on YouTube: Regulatory Implications for Tobacco Control. Health Communication. 25(2). 97–106. 74 indexed citations
19.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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