Dongwon Choi

710 total citations
27 papers, 484 citations indexed

About

Dongwon Choi is a scholar working on Sociology and Political Science, Marketing and Social Psychology. According to data from OpenAlex, Dongwon Choi has authored 27 papers receiving a total of 484 indexed citations (citations by other indexed papers that have themselves been cited), including 21 papers in Sociology and Political Science, 12 papers in Marketing and 6 papers in Social Psychology. Recurrent topics in Dongwon Choi's work include Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (11 papers) and Media Influence and Health (5 papers). Dongwon Choi is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (11 papers) and Media Influence and Health (5 papers). Dongwon Choi collaborates with scholars based in United States, South Korea and Singapore. Dongwon Choi's co-authors include Hyejin Bang, Bartosz W. Wojdynski, Jooyoung Kim, Yen-I Lee, Sukki Yoon, Peter J. Carnevale, Tae Hyun Baek, Yoon Hi Sung, Jennifer Malson and Hanyoung Kim and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Computers in Human Behavior.

In The Last Decade

Dongwon Choi

25 papers receiving 455 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Dongwon Choi United States 14 337 213 78 63 60 27 484
Heather Shoenberger United States 13 349 1.0× 218 1.0× 116 1.5× 67 1.1× 73 1.2× 29 499
Ronald A. Yaros United States 8 311 0.9× 191 0.9× 149 1.9× 60 1.0× 54 0.9× 13 481
Stéphanie Feiereisen United Kingdom 10 208 0.6× 239 1.1× 91 1.2× 37 0.6× 38 0.6× 16 451
Kendall Goodrich United States 11 426 1.3× 341 1.6× 55 0.7× 60 1.0× 157 2.6× 18 628
Tae Rang Choi United States 7 307 0.9× 82 0.4× 56 0.7× 73 1.2× 66 1.1× 10 436
Matthew D. Rocklage United States 15 330 1.0× 196 0.9× 56 0.7× 40 0.6× 23 0.4× 21 586
Tao Deng United States 8 310 0.9× 129 0.6× 39 0.5× 48 0.8× 78 1.3× 20 464
Todd Pezzuti Chile 11 245 0.7× 174 0.8× 29 0.4× 42 0.7× 54 0.9× 14 383
Agata Mirowska France 8 356 1.1× 140 0.7× 134 1.7× 33 0.5× 58 1.0× 13 536
Kirk Kristofferson Canada 6 235 0.7× 201 0.9× 29 0.4× 89 1.4× 38 0.6× 11 495

Countries citing papers authored by Dongwon Choi

Since Specialization
Citations

This map shows the geographic impact of Dongwon Choi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Dongwon Choi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Dongwon Choi more than expected).

Fields of papers citing papers by Dongwon Choi

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Dongwon Choi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Dongwon Choi. The network helps show where Dongwon Choi may publish in the future.

Co-authorship network of co-authors of Dongwon Choi

This figure shows the co-authorship network connecting the top 25 collaborators of Dongwon Choi. A scholar is included among the top collaborators of Dongwon Choi based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Dongwon Choi. Dongwon Choi is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Choi, Dongwon, et al.. (2023). Message assertiveness and price discounts: differences between hedonic and utilitarian consumption. International Journal of Advertising. 43(1). 149–172. 12 indexed citations
2.
3.
Baek, Tae Hyun, et al.. (2021). Emojis and assertive environmental messages in social media campaigns. Internet Research. 32(3). 988–1002. 28 indexed citations
4.
Choi, Dongwon & Jooyoung Kim. (2021). The impacts of ad skip option and ad time display on viewer response to in-stream video ads: the role of perceived control and reactance. Internet Research. 32(3). 790–813. 18 indexed citations
5.
Yoon, Sukki, et al.. (2020). Slow versus fast: how speed-induced construal affects perceptions of advertising messages. International Journal of Advertising. 40(2). 225–245. 17 indexed citations
6.
Sung, Yoon Hi, et al.. (2020). Facebook ads not working in the same way: The effect of cultural orientation and message construals on consumer response to social media ads. Telematics and Informatics. 52. 101427–101427. 19 indexed citations
7.
Bang, Hyejin, et al.. (2019). Leveraged brand evaluations in branded entertainment: Effects of alliance exclusivity and presentation style. International Journal of Advertising. 39(4). 466–485. 4 indexed citations
8.
Bang, Hyejin, Dongwon Choi, Bartosz W. Wojdynski, & Yen-I Lee. (2019). How the level of personalization affects the effectiveness of personalized ad messages: the moderating role of narcissism. International Journal of Advertising. 38(8). 1116–1138. 27 indexed citations
9.
Kim, Jooyoung, Dongwon Choi, & Hanyoung Kim. (2019). Advertising nativeness as a function of content and design congruence. International Journal of Advertising. 38(6). 845–866. 25 indexed citations
10.
Hwang, Cheol-Hong, et al.. (2018). Comparison of the Flame Height of Pool Fire according to Combustion Models in the FDS. Fire science and engineering. 32(3). 42–50. 2 indexed citations
11.
Choi, Dongwon, et al.. (2018). How Brand Disclosure Timing and Brand Prominence Influence Consumer's Intention to Share Branded Entertainment Content. Journal of Interactive Marketing. 42(1). 18–31. 59 indexed citations
12.
Wojdynski, Bartosz W., et al.. (2017). Building a Better Native Advertising Disclosure. Journal of Interactive Advertising. 17(2). 150–161. 66 indexed citations
13.
Choi, Dongwon, et al.. (2017). The carryover effect of national identity activation on consumers' evaluations of ads with patriotic appeals. Journal of Business Research. 79. 66–78. 9 indexed citations
14.
Choi, Dongwon. (2015). Physical activity level, sleep quality, attention control and self-regulated learning along to smartphone addiction among college students. Journal of the Korea Academia-Industrial cooperation Society. 16(1). 429–437. 25 indexed citations
15.
Ou, Amy Y., et al.. (2014). "A Multilevel Model of Top Management Diversity, Empowering Leadership and Middle Managers’ Turnover". Academy of Management Proceedings. 2014(1). 14807–14807. 1 indexed citations
16.
Lee, Jong‐Eun, et al.. (2013). Construction of a Structural Model about Middle School Students' Anger, Depression, and Suicidal Ideation. 26(2). 72–80. 2 indexed citations
17.
Choi, Dongwon, et al.. (2013). A sketch-based interface for remote robot control on an online video screen. 428–429. 5 indexed citations
18.
Choi, Dongwon, et al.. (2011). Design the video conferencing robot for one-to-many communication using smartphone. International Conference on Control, Automation and Systems. 671–675. 1 indexed citations
19.
Choi, Dongwon, et al.. (2011). Can group discussion promote cooperative ultimatum bargaining?. Group Processes & Intergroup Relations. 14(3). 381–398. 2 indexed citations
20.
Carnevale, Peter J. & Dongwon Choi. (2000). Culture in the Mediation of International Disputes. International Journal of Psychology. 35(2). 105–110. 30 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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