Liyin Jin

1.2k total citations
51 papers, 839 citations indexed

About

Liyin Jin is a scholar working on Sociology and Political Science, Marketing and Social Psychology. According to data from OpenAlex, Liyin Jin has authored 51 papers receiving a total of 839 indexed citations (citations by other indexed papers that have themselves been cited), including 26 papers in Sociology and Political Science, 26 papers in Marketing and 12 papers in Social Psychology. Recurrent topics in Liyin Jin's work include Consumer Behavior in Brand Consumption and Identification (20 papers), Behavioral Health and Interventions (12 papers) and Digital Marketing and Social Media (11 papers). Liyin Jin is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Behavioral Health and Interventions (12 papers) and Digital Marketing and Social Media (11 papers). Liyin Jin collaborates with scholars based in China, Hong Kong and United States. Liyin Jin's co-authors include Yanqun He, Yunhui Huang, Echo Wen Wan, Rocky Peng Chen, Haiyan Song, Szu‐chi Huang, Ying Zhang, Ying Zhang, Bingyan Hu and Yi Su and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing and Journal of Marketing Research.

In The Last Decade

Liyin Jin

47 papers receiving 782 citations

Peers

Liyin Jin
Laurence Ashworth Canada
Andrew D. Gershoff United States
Sharon Ng Singapore
Chezy Ofir Israel
Fernando R. Jiménez United States
Gülen Sarial‐Abi Denmark
Jerónimo García‐Fernández Spain
Carolyn Costley New Zealand
Yael Steinhart Israel
Therese A. Louie United States
Laurence Ashworth Canada
Liyin Jin
Citations per year, relative to Liyin Jin Liyin Jin (= 1×) peers Laurence Ashworth

Countries citing papers authored by Liyin Jin

Since Specialization
Citations

This map shows the geographic impact of Liyin Jin's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Liyin Jin with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Liyin Jin more than expected).

Fields of papers citing papers by Liyin Jin

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Liyin Jin. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Liyin Jin. The network helps show where Liyin Jin may publish in the future.

Co-authorship network of co-authors of Liyin Jin

This figure shows the co-authorship network connecting the top 25 collaborators of Liyin Jin. A scholar is included among the top collaborators of Liyin Jin based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Liyin Jin. Liyin Jin is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
2.
Jin, Liyin, et al.. (2024). Too assertive to recommend: The effect of assertive tone on referral behavior. Journal of Retailing. 101(1). 40–54.
3.
Jin, Liyin, et al.. (2024). Bargaining with algorithms: How consumers respond to offers proposed by algorithms versus humans. Journal of Retailing. 100(3). 345–361. 4 indexed citations
4.
Jin, Liyin, et al.. (2024). How to encourage consumers' ongoing participation in physical exercise via feedback: Evidence from a longitudinal field experiment. China Economic Review. 88. 102268–102268. 1 indexed citations
5.
Jin, Liyin, Yajin Wang, & Ying Zhang. (2023). Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal. Journal of Marketing. 87(5). 776–792. 12 indexed citations
6.
Jin, Liyin, et al.. (2020). Nudging: The unexpected impact on observers' inference of donors' prosocial behavior. Social Behavior and Personality An International Journal. 48(1). 1–8. 5 indexed citations
7.
Jin, Liyin, et al.. (2018). The shifting preference for contingent rewards in goal pursuit.. Journal of Personality and Social Psychology. 116(1). 33–45. 2 indexed citations
8.
Jin, Liyin & Yunhui Huang. (2017). How Power States Influence the Persuasiveness of Top-Dog Versus Underdog Appeal. ACR North American Advances. 1 indexed citations
9.
Huang, Szu‐chi, Jordan Etkin, & Liyin Jin. (2017). How winning changes motivation in multiphase competitions.. Journal of Personality and Social Psychology. 112(6). 813–837. 21 indexed citations
10.
Wan, Echo Wen, Rocky Peng Chen, & Liyin Jin. (2015). The effect of anthropomorphism on consumer preference. ACR North American Advances. 1 indexed citations
11.
Jin, Liyin, et al.. (2013). Extend to online or offline? The effects of web-brand extension mode, similarity, and brand concept on consumer evaluation. Journal of Marketing Management. 29(7-8). 755–771. 8 indexed citations
12.
Jin, Liyin & Yanqun He. (2012). Designing Service Guarantees With Construal Fit. Journal of Service Research. 16(2). 202–215. 45 indexed citations
13.
Jin, Liyin, et al.. (2011). A Sense of Power and Uniqueness Seeking. ACR Asia-Pacific Advances. 1 indexed citations
14.
He, Yanqun, et al.. (2010). Exploiting the goldmine: a lifestyle analysis of affluent Chinese consumers. Journal of Consumer Marketing. 27(7). 615–628. 49 indexed citations
15.
Jin, Liyin. (2010). Determinants of customers' complaint intention. Nankai Business Review International. 1(1). 87–99. 20 indexed citations
16.
Jin, Liyin. (2008). Employees' Communication Behavior and Customers' Response in Service Encounter:an Empirical Study based Emotional Contagion Theory. 2 indexed citations
17.
Jin, Liyin. (2007). The Effects of Online WOM Information on Consumer Purchase Decision:An Experimental Study. 7 indexed citations
18.
Jin, Liyin. (2006). An Empirical Study on Corporate Social Responsibility Evaluating Scale System——Consumers' Viewpoint. 4 indexed citations
19.
Jin, Liyin. (2005). Study on Service Failure Reasons and Effects of Recovery Strategy Using Critical Incident Technique. 1 indexed citations
20.
Jin, Liyin, et al.. (2004). The Effects of Service Failure and Recovery on Customer Satisfaction In the Airline Service Encounter. Journal of the Korean Operations Research and Management Science Society. 29(4). 95–116. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Laurence Ashworth Breakdown of academic impact, for papers by Andrew D. Gershoff Breakdown of academic impact, for papers by Sharon Ng Breakdown of academic impact, for papers by Chezy Ofir Breakdown of academic impact, for papers by Fernando R. Jiménez Breakdown of academic impact, for papers by Gülen Sarial‐Abi Breakdown of academic impact, for papers by Jerónimo García‐Fernández Breakdown of academic impact, for papers by Carolyn Costley Breakdown of academic impact, for papers by Yael Steinhart Breakdown of academic impact, for papers by Therese A. Louie
Rankless by CCL
2026