Liyin Jin
- Marketing top 2%
- Sociology and Political Science top 5%
- Organizational Behavior and Human Resource Management top 5%
- Applied Psychology top 5%
- Social Psychology top 10%
- Co-authors
- Yanqun HeYunhui HuangEcho Wen WanRocky Peng ChenHaiyan SongSzu‐chi HuangYing ZhangBingyan Hu
- Topics
- Consumer Behavior in Brand Consumption and Identification (20 papers)Behavioral Health and Interventions (12 papers)Digital Marketing and Social Media (11 papers)
- Journals
- Journal of Personality and Social PsychologyJournal of MarketingJournal of Marketing Research
- Partner nations
- ChinaHong KongUnited States
In The Last Decade
Liyin Jin
47 papers receiving 782 citations
Peers
Comparison fields: 5 of 81
- Marketing 476
- Sociology and Political Science 433
- Organizational Behavior and Human Resource Management 197
- Applied Psychology 121
- Social Psychology 119
Countries citing papers authored by Liyin Jin
This map shows the geographic impact of Liyin Jin's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Liyin Jin with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Liyin Jin more than expected).
Fields of papers citing papers by Liyin Jin
This network shows the impact of papers produced by Liyin Jin. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Liyin Jin. The network helps show where Liyin Jin may publish in the future.
Co-authorship network of co-authors of Liyin Jin
This figure shows the co-authorship network connecting the top 25 collaborators of Liyin Jin. A scholar is included among the top collaborators of Liyin Jin based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Liyin Jin. Liyin Jin is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 0 | |
| 3 | 4 | |
| 4 | 1 | |
| 5 | 12 | |
| 6 | 5 | |
| 7 | 2 | |
| 8 | How Power States Influence the Persuasiveness of Top-Dog Versus Underdog Appeal | 1 |
| 9 | 21 | |
| 10 | The effect of anthropomorphism on consumer preference | 1 |
| 11 | 8 | |
| 12 | 45 | |
| 13 | A Sense of Power and Uniqueness Seeking | 1 |
| 14 | 49 | |
| 15 | 20 | |
| 16 | Employees' Communication Behavior and Customers' Response in Service Encounter:an Empirical Study based Emotional Contagion Theory | 2 |
| 17 | The Effects of Online WOM Information on Consumer Purchase Decision:An Experimental Study | 7 |
| 18 | An Empirical Study on Corporate Social Responsibility Evaluating Scale System——Consumers' Viewpoint | 4 |
| 19 | Study on Service Failure Reasons and Effects of Recovery Strategy Using Critical Incident Technique | 1 |
| 20 | The Effects of Service Failure and Recovery on Customer Satisfaction In the Airline Service Encounter | 1 |
About Liyin Jin
Liyin Jin is a scholar working on Marketing, Applied Psychology and General Decision Sciences, having authored 51 papers that have together received 839 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (20 papers), Behavioral Health and Interventions (12 papers) and Digital Marketing and Social Media (11 papers). The work is most often cited by research in Marketing (476 citations), Applied Psychology (121 citations) and Organizational Behavior and Human Resource Management (197 citations). Liyin Jin has collaborated with scholars based in China, Hong Kong and United States. Frequent co-authors include Yanqun He, Yunhui Huang, Echo Wen Wan, Rocky Peng Chen, Haiyan Song, Szu‐chi Huang, Ying Zhang, Ying Zhang, Bingyan Hu and Yi Su. Their work appears in journals such as Journal of Personality and Social Psychology, Journal of Marketing and Journal of Marketing Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.