Florian von Wangenheim

7.0k total citations · 2 hit papers
101 papers, 4.3k citations indexed

About

Florian von Wangenheim is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Florian von Wangenheim has authored 101 papers receiving a total of 4.3k indexed citations (citations by other indexed papers that have themselves been cited), including 46 papers in Marketing, 38 papers in Organizational Behavior and Human Resource Management and 29 papers in Sociology and Political Science. Recurrent topics in Florian von Wangenheim's work include Customer Service Quality and Loyalty (34 papers), Consumer Market Behavior and Pricing (24 papers) and Digital Marketing and Social Media (19 papers). Florian von Wangenheim is often cited by papers focused on Customer Service Quality and Loyalty (34 papers), Consumer Market Behavior and Pricing (24 papers) and Digital Marketing and Social Media (19 papers). Florian von Wangenheim collaborates with scholars based in Switzerland, Germany and United States. Florian von Wangenheim's co-authors include Tomás Bayón, Nancy V. Wünderlich, Jan H. Schumann, Jürgen Kai‐Uwe Brock, Heiner Evanschitzky, Mary Jo Bitner, Anne Scherer, Theresa Schachner, Roman Keller and Katherine N. Lemon and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Marketing and Journal of Management.

In The Last Decade

Florian von Wangenheim

89 papers receiving 4.0k citations

Hit Papers

Demystifying AI: What Dig... 2019 2026 2021 2023 2019 2020 100 200 300
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Demystifying AI: What Digital Transformation Leaders Can Teach You about Realistic Artificial Intelligence
    2019 317 citations Florian von Wangenheim et al. profile →
  2. Artificial Intelligence and Marketing: Pitfalls and Opportunities
    2020 236 citations Florian von Wangenheim et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Florian von Wangenheim Switzerland 34 2.0k 1.7k 1.5k 650 496 101 4.3k
Clay M. Voorhees United States 28 2.6k 1.3× 2.3k 1.4× 2.3k 1.5× 922 1.4× 270 0.5× 62 5.1k
James W. Peltier United States 40 1.7k 0.8× 2.0k 1.2× 1.1k 0.7× 991 1.5× 282 0.6× 119 4.9k
Markus Blut United Kingdom 29 2.1k 1.0× 1.7k 1.0× 1.2k 0.8× 1.3k 1.9× 799 1.6× 62 4.2k
Marcia J. Simmering United States 15 1.1k 0.5× 1.5k 0.9× 1.9k 1.3× 781 1.2× 276 0.6× 37 5.8k
Xuequn Wang United States 38 1.6k 0.8× 2.8k 1.7× 827 0.6× 1.5k 2.2× 635 1.3× 146 4.9k
Jos Lemmink Netherlands 32 1.8k 0.9× 1.3k 0.8× 2.0k 1.3× 844 1.3× 318 0.6× 62 3.9k
Gaby Odekerken‐Schröder Netherlands 33 3.1k 1.5× 1.9k 1.2× 2.9k 2.0× 813 1.3× 562 1.1× 77 5.1k
Rebekah Russell‐Bennett Australia 37 1.9k 0.9× 1.5k 0.9× 1.3k 0.9× 507 0.8× 179 0.4× 170 3.9k
Sandra Streukens Belgium 21 1.4k 0.7× 1.4k 0.8× 1.6k 1.1× 1.3k 1.9× 219 0.4× 39 3.5k
Riadh Ladhari Canada 30 2.6k 1.3× 2.5k 1.5× 2.4k 1.7× 1.3k 1.9× 278 0.6× 49 5.0k

Countries citing papers authored by Florian von Wangenheim

Since Specialization
Citations

This map shows the geographic impact of Florian von Wangenheim's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Florian von Wangenheim with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Florian von Wangenheim more than expected).

Fields of papers citing papers by Florian von Wangenheim

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Florian von Wangenheim. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Florian von Wangenheim. The network helps show where Florian von Wangenheim may publish in the future.

Co-authorship network of co-authors of Florian von Wangenheim

This figure shows the co-authorship network connecting the top 25 collaborators of Florian von Wangenheim. A scholar is included among the top collaborators of Florian von Wangenheim based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Florian von Wangenheim. Florian von Wangenheim is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Castro, Óscar, Jacqueline L. Mair, Bibhas Chakraborty, et al.. (2025). The LvL UP trial: Protocol for a sequential, multiple assignment, randomised controlled trial to assess the effectiveness of a blended mobile lifestyle intervention. Contemporary Clinical Trials. 150. 107833–107833. 2 indexed citations
2.
Scherer, Anne, et al.. (2024). Reading Between the Lines: A Refined Methodology for Measuring Language Style Matching in Conversations. SSRN Electronic Journal. 1 indexed citations
3.
Wangenheim, Florian von, et al.. (2024). Twenty-four years of empirical research on trust in AI: a bibliometric review of trends, overlooked issues, and future directions. AI & Society. 40(4). 2083–2106. 12 indexed citations
4.
Wangenheim, Florian von, et al.. (2023). How to Make Influencer Advertising Engaging on Instagram: Emotional Storytelling in Sponsored Posts. Journal of Interactive Advertising. 23(4). 388–408. 21 indexed citations
5.
Wangenheim, Florian von, et al.. (2023). Investigating Employees’ Concerns and Wishes Regarding Digital Stress Management Interventions With Value Sensitive Design: Mixed Methods Study. Journal of Medical Internet Research. 25. e44131–e44131. 7 indexed citations
6.
Castro, Óscar, Jacqueline L. Mair, Alicia Salamanca-Sanabria, et al.. (2023). Development of “LvL UP 1.0”: a smartphone-based, conversational agent-delivered holistic lifestyle intervention for the prevention of non-communicable diseases and common mental disorders. Frontiers in Digital Health. 5. 1039171–1039171. 18 indexed citations
7.
Kowatsch, Tobias, Theresa Schachner, Samira Harperink, et al.. (2021). Conversational Agents as Mediating Social Actors in Chronic Disease Management Involving Health Care Professionals, Patients, and Family Members: Multisite Single-Arm Feasibility Study. Journal of Medical Internet Research. 23(2). e25060–e25060. 59 indexed citations
8.
Schachner, Theresa, et al.. (2021). Personalization of Conversational Agent-Patient Interaction Styles for Chronic Disease Management: Two Consecutive Cross-sectional Questionnaire Studies. Journal of Medical Internet Research. 23(5). e26643–e26643. 8 indexed citations
9.
Car, Lorainne Tudor, Bhone Myint Kyaw, David A. Cook, et al.. (2021). Digital Education for Health Professionals: An Evidence Map, Conceptual Framework, and Research Agenda. Journal of Medical Internet Research. 24(3). e31977–e31977. 42 indexed citations
10.
Keller, Roman, Gisbert Wilhelm Teepe, Lorainne Tudor Car, et al.. (2021). Digital Behavior Change Interventions for the Prevention and Management of Type 2 Diabetes: Systematic Market Analysis. Journal of Medical Internet Research. 24(1). e33348–e33348. 31 indexed citations
11.
Martinengo, Laura, Anne‐Claire Stona, Konstadina Griva, et al.. (2021). Self-guided Cognitive Behavioral Therapy Apps for Depression: Systematic Assessment of Features, Functionality, and Congruence With Evidence. Journal of Medical Internet Research. 23(7). e27619–e27619. 34 indexed citations
12.
Wangenheim, Florian von, et al.. (2018). The Big Four of Influencer Marketing. A Typology of Influencers. SSRN Electronic Journal. 35(2). 30–38. 23 indexed citations
13.
Wangenheim, Florian von, et al.. (2015). Keyword Characteristics and Performance of Paid Search Campaigns. SSRN Electronic Journal.
14.
Anderl, Eva, et al.. (2015). How to Use Multichannel Behavior To Predict online Conversions. Journal of Advertising Research. 55(4). 433–442. 12 indexed citations
15.
Scherer, Anne & Florian von Wangenheim. (2014). Service With a Smile Or Screen? How Replacing Personnel With Machines Affects Customers’ Satisfaction With a Service. ACR North American Advances. 2 indexed citations
16.
Lemon, Katherine N. & Florian von Wangenheim. (2009). the reinforcing effects of loyalty program partnerships and core service usage. Journal of Service Research. 11(4). 8 indexed citations
17.
Reynaud, Emmanuelle, Carolyn P. Egri, David A. Ralston, et al.. (2008). The Challenge to Corporate Social Responsibility in the European Community. Revue française de gestion. 34(180). 109–130.
18.
Wangenheim, Florian von, et al.. (2008). Instant Customer Base Analysis: Managerial Heuristics Often “Get it Right”. Journal of Marketing. 72(3). 82–93. 78 indexed citations
19.
20.
Wangenheim, Florian von. (2003). Situational Characteristics as Moderators of the Satisfaction-Loyalty Link: An Investigation in a Business-to-Business Context. The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 16. 145. 60 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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