Tareq Rasul

2.8k total citations · 3 hit papers
66 papers, 1.8k citations indexed

About

Tareq Rasul is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Tareq Rasul has authored 66 papers receiving a total of 1.8k indexed citations (citations by other indexed papers that have themselves been cited), including 33 papers in Sociology and Political Science, 27 papers in Marketing and 20 papers in Information Systems and Management. Recurrent topics in Tareq Rasul's work include Digital Marketing and Social Media (27 papers), Customer Service Quality and Loyalty (19 papers) and Technology Adoption and User Behaviour (19 papers). Tareq Rasul is often cited by papers focused on Digital Marketing and Social Media (27 papers), Customer Service Quality and Loyalty (19 papers) and Technology Adoption and User Behaviour (19 papers). Tareq Rasul collaborates with scholars based in Australia, India and Brazil. Tareq Rasul's co-authors include Weng Marc Lim, Satish Kumar, Mamun Ala, Fernando de Oliveira Santini, Wagner Júnior Ladeira, Raouf Ahmad Rather, Mingwei Sun, Mulyadi Robin, Azmat Gani and Umer Zaman and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Research and International Journal of Hospitality Management.

In The Last Decade

Tareq Rasul

56 papers receiving 1.7k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Past, present, and future of customer engagement

2021 328 citations Weng Marc Lim, Tareq Rasul et al. profile →
The role of ChatGPT in higher education: Benefits, challenges, and future research directions

2023 305 citations Tareq Rasul, Mulyadi Robin et al. Journal of Applied Learning & Teaching profile →
Customer engagement and social media: Revisiting the past to inform the future

2022 230 citations Weng Marc Lim, Tareq Rasul profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Tareq Rasul Australia	20	836	583	393	299	246	66	1.8k
Kai‐Yu Tang Taiwan	20	606 0.7×	238 0.4×	603 1.5×	149 0.5×	165 0.7×	54	1.6k
Kathy Ning Shen United Arab Emirates	18	783 0.9×	431 0.7×	676 1.7×	264 0.9×	142 0.6×	61	1.7k
Nancy K. Lankton United States	17	733 0.9×	235 0.4×	639 1.6×	277 0.9×	246 1.0×	39	1.5k
Anna Makrides Cyprus	7	688 0.8×	388 0.7×	185 0.5×	315 1.1×	206 0.8×	7	1.5k
Vincent Dutot France	18	465 0.6×	267 0.5×	335 0.9×	144 0.5×	137 0.6×	49	1.2k
Jason Cohen South Africa	19	753 0.9×	372 0.6×	667 1.7×	219 0.7×	421 1.7×	59	1.8k
Craig Van Slyke United States	23	1.2k 1.5×	392 0.7×	1.3k 3.2×	327 1.1×	163 0.7×	81	2.4k
Vera Blažević Netherlands	20	845 1.0×	937 1.6×	332 0.8×	698 2.3×	114 0.5×	38	2.2k
Tina Blegind Jensen Denmark	14	581 0.7×	161 0.3×	141 0.4×	220 0.7×	177 0.7×	57	1.8k
Cheng‐Min Chao Taiwan	18	415 0.5×	262 0.4×	580 1.5×	77 0.3×	235 1.0×	40	1.4k

Countries citing papers authored by Tareq Rasul

Since Specialization

Citations

This map shows the geographic impact of Tareq Rasul's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Tareq Rasul with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Tareq Rasul more than expected).

Fields of papers citing papers by Tareq Rasul

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Tareq Rasul. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Tareq Rasul. The network helps show where Tareq Rasul may publish in the future.

Co-authorship network of co-authors of Tareq Rasul

This figure shows the co-authorship network connecting the top 25 collaborators of Tareq Rasul. A scholar is included among the top collaborators of Tareq Rasul based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Tareq Rasul. Tareq Rasul is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Ladeira, Wagner Júnior, et al.. (2026). Brand hate: unraveling antecedents, moderators, and consequences through meta-analysis. Journal of Product & Brand Management. 35(4). 465–480.

Lim, Weng Marc, et al.. (2025). The Robot–Human Paradox: A Meta‐Analysis of Customer Service by Robots Versus Humans on Customer Experience. Journal of Consumer Behaviour. 24(3). 1392–1404. 4 indexed citations

Ladeira, Wagner Júnior, Fernando de Oliveira Santini, Weng Marc Lim, et al.. (2025). Consumer Behaviour in the Metaverse: Empirical Insights From a Meta‐Analysis. Journal of Consumer Behaviour. 24(6). 2845–2871.

Ladeira, Wagner Júnior, Fernando de Oliveira Santini, Weng Marc Lim, et al.. (2025). Antecedents and consequences of social media use in sales: a meta-analysis. Electronic Commerce Research. 26(1). 93–119.

Rasul, Tareq, et al.. (2025). Ethical frontiers of artificial intelligence in services: a comprehensive review. Service Industries Journal. 46(1-2). 63–91. 1 indexed citations

Rasul, Tareq, et al.. (2025). Cultural Values in Consumer‐Centric Research: A Hybrid Review Exploring Trends, Structure, and Future Research Trajectories. Global Business and Organizational Excellence. 45(3). 341–383.

Uzir, Md. Uzir Hossain, et al.. (2025). Investigation of customer satisfaction, brand trust and brand loyalty in electronics home appliances: CB-SEM Approach. Social Sciences & Humanities Open. 12. 101943–101943.

Ladeira, Wagner Júnior, et al.. (2025). Drivers of robo-advisors adoption in financial services: a meta-analytical study. International Journal of Bank Marketing. 44(3). 439–453.

Al‐Gamrh, Bakr & Tareq Rasul. (2024). Recession-proof marketing? Unraveling the impact of advertising efficiency on stock volatility. International Review of Financial Analysis. 92. 103087–103087. 3 indexed citations

10.

Salman, Ahmad, Mastura Jaafar, Diana Mohamad, Andrew Ebekozien, & Tareq Rasul. (2024). The multi-stakeholder role in Asian sustainable ecotourism: a systematic review. SHILAP Revista de lepidopterología. 8(3). 940–958. 1 indexed citations

11.

Sampaio, Cláudio Hoffmann, Tareq Rasul, Wagner Júnior Ladeira, et al.. (2024). Understanding students’ technology acceptance behaviour: A meta-analytic study. Technology in Society. 81. 102798–102798. 3 indexed citations

12.

Ladeira, Wagner Júnior, Weng Marc Lim, Fernando de Oliveira Santini, et al.. (2023). A meta‐analysis on the effects of product scarcity. Psychology and Marketing. 40(7). 1267–1279. 28 indexed citations

13.

Uzir, Md. Uzir Hossain, Hussam Al Halbusi, Rodney Lim, et al.. (2023). Applied artificial intelligence: Acceptance-intention-purchase and satisfaction on smartwatch usage in a Ghanaian context. Heliyon. 9(8). e18666–e18666. 15 indexed citations

14.

Rasul, Tareq, Mulyadi Robin, Fernando de Oliveira Santini, et al.. (2023). The role of ChatGPT in higher education: Benefits, challenges, and future research directions. Journal of Applied Learning & Teaching. 6(1). 305 indexed citations breakdown →

15.

Santini, Fernando de Oliveira, Weng Marc Lim, Wagner Júnior Ladeira, et al.. (2023). A meta‐analysis on the psychological and behavioral consequences of nostalgia: The moderating roles of nostalgia activators, culture, and individual characteristics. Psychology and Marketing. 40(10). 1899–1912. 20 indexed citations

16.

Ladeira, Wagner Júnior, Tareq Rasul, Marcelo Gattermann Perin, & Fernando de Oliveira Santini. (2023). The bright side of disorganization: When surprise generates low-price signals. Journal of Retailing and Consumer Services. 73. 103340–103340. 14 indexed citations

17.

Abbasi, Amir Zaib, Khalil Hussain, S. Mostafa Rasoolimanesh, et al.. (2022). Tourism promotion through vlog advertising and customer engagement behaviours of generation Z. Current Issues in Tourism. 26(22). 3651–3670. 40 indexed citations

18.

Amin, Md. Al, Md. Shamsul Arefin, Md. Shariful Alam, & Tareq Rasul. (2022). Understanding the Predictors of Rural Customers’ Continuance Intention toward Mobile Banking Services Applications during the COVID-19 Pandemic. Journal of Global Marketing. 35(4). 324–347. 29 indexed citations

19.

Gani, Azmat & Tareq Rasul. (2020). The Institutional Quality Effect on Credits Provided by the Banks. International Advances in Economic Research. 26(3). 249–258. 17 indexed citations

20.

Kommers, Piet, et al.. (2017). Editorial special Issue on Channeling Sense of Community. International Journal of Web Based Communities. 13(1). 1–3. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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