Moira Clark
Impact in
- Marketing top 0.2%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Service and Product Innovation
- Consumer Behavior and Marketing Influence
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- Customer Service Quality and Loyalty
Papers in
- Marketing 33
- Consumer Behavior in Brand Consumption and Identification 14
- Service and Product Innovation 11
- Consumer Retail Behavior Studies 7
- Sharing Economy and Platforms 5
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- Customer Service Quality and Loyalty 27
- Co-authors
- Neil HairSusan RoseHugh WilsonFred LemkePhillip SamouelLinda D. HollebeekAna Isabel CanhotoValdimar Sigurðsson
- Journals
- Psychology and Marketing (5 papers)Journal of Marketing Management (4 papers)Journal of Strategic Marketing (2 papers)Journal of the Academy of Marketing Science (2 papers)Journal of Retailing and Consumer Services (2 papers)
- Partner nations
- United KingdomEstoniaFrance
In The Last Decade
Moira Clark
52 papers receiving 2.7k citations
Hit Papers
Peers
Comparison fields: 5 of 100
- Marketing 1.8k
- Organizational Behavior and Human Resource Management 1.4k
- Information Systems and Management 778
- Sociology and Political Science 1.6k
- Human-Computer Interaction 113
Countries citing papers authored by Moira Clark
This map shows the geographic impact of Moira Clark's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Moira Clark with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Moira Clark more than expected).
Fields of papers citing papers by Moira Clark
This network shows the impact of papers produced by Moira Clark. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Moira Clark. The network helps show where Moira Clark may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Moira Clark, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 3 | |
| 2 | 2024 | 9 | |
| 3 | 2024 | 1 | |
| 4 | 2023 | 10 | |
| 5 | 2022 | 7 | |
| 6 | 2022 | 6 | |
| 7 | 2022 | 41 | |
| 8 | 2022 | 27 | |
| 9 | 2022 | 3 | |
| 10 | 2021 | 12 | |
| 11 | 2021 | 28 | |
| 12 | 2020 | 26 | |
| 13 | 2020 | 15 | |
| 14 | 2020 | 28 | |
| 15 | Emerging Trends in Customer Management in a Changing World | 2016 | 1 |
| 16 | 2013 | 63 | |
| 17 | From data to dividends: what makes some firms better than others at turning information into value? | 2005 | 1 |
| 18 | 1997 | 48 | |
| 19 | 1994 | 11 | |
| 20 | Hospital image and the positioning of service centers: an application in market analysis and strategy development. | 1990 | 10 |
About Moira Clark
Moira Clark is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Business and International Management, Human-Computer Interaction and Management Information Systems, having authored 54 papers that have together received 2.9k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (27 papers), Digital Marketing and Social Media (22 papers), Consumer Behavior in Brand Consumption and Identification (14 papers), Service and Product Innovation (11 papers), Consumer Retail Behavior Studies (7 papers), Cognitive and psychological constructs research (6 papers), Sharing Economy and Platforms (5 papers) and Quality and Supply Management (3 papers). The work is most often cited by research in Marketing (1.8k citations), Organizational Behavior and Human Resource Management (1.4k citations), Information Systems and Management (778 citations), Sociology and Political Science (1.6k citations) and Human-Computer Interaction (113 citations). Moira Clark has collaborated with scholars based in United Kingdom, Estonia and France. Frequent co-authors include Neil Hair, Susan Rose, Hugh Wilson, Fred Lemke, Phillip Samouel, Linda D. Hollebeek, Ana Isabel Canhoto, Valdimar Sigurðsson, Martin Christopher and Adrian Payne. Their work appears in journals such as Psychology and Marketing, Journal of Marketing Management, Journal of Strategic Marketing, Journal of the Academy of Marketing Science and Journal of Retailing and Consumer Services.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.