Vijaykumar Krishnan
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Service and Product Innovation
- Consumer Retail Behavior Studies
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- Technology Adoption and User Behaviour
Papers in
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- Consumer Behavior in Brand Consumption and Identification 6
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- Digital Marketing and Social Media 4
- Co-authors
- Robert M. Peterson (5 shared papers)Michael Rodríguez (2 shared papers)Srđan Zdravković (1 shared paper)Stanford A. Westjohn (1 shared paper)Peter Magnusson (1 shared paper)Ursula Y. Sullivan (5 shared papers)Timothy W. Aurand (5 shared papers)James J. Kellaris (2 shared papers)
- Journals
- Journal of Business-to-Business Marketing (2 papers)Journal of Consumer Marketing (2 papers)Journal of Applied Social Psychology (1 paper)Industrial Marketing Management (1 paper)The Journal of Marketing Theory and Practice (1 paper)
- Partner nations
- United States
In The Last Decade
Vijaykumar Krishnan
13 papers receiving 419 citations
Peers
Comparison fields: 5 of 59
- Marketing 198
- Information Systems and Management 147
- Organizational Behavior and Human Resource Management 148
- Communication 76
- Sociology and Political Science 270
Countries citing papers authored by Vijaykumar Krishnan
This map shows the geographic impact of Vijaykumar Krishnan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vijaykumar Krishnan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vijaykumar Krishnan more than expected).
Fields of papers citing papers by Vijaykumar Krishnan
This network shows the impact of papers produced by Vijaykumar Krishnan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Vijaykumar Krishnan. The network helps show where Vijaykumar Krishnan may publish in the future.
Co-authors
The 18 scholars most cited alongside Vijaykumar Krishnan, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2012 | 209 | |
| 2 | 2013 | 101 | |
| 3 | 2011 | 53 | |
| 4 | 2012 | 25 | |
| 5 | 2018 | 21 | |
| 6 | 2014 | 9 | |
| 7 | 2018 | 8 | |
| 8 | When Sales and Marketing Align: Impact on Performance | 2015 | 7 |
| 9 | 2013 | 7 | |
| 10 | 2014 | 6 | |
| 11 | 2013 | 6 | |
| 12 | 2019 | 2 | |
| 13 | 2009 | 1 | |
| 14 | The Pedagogy of Choosing Brand Exemplars in Marketing Classrooms | 2014 | 0 |
About Vijaykumar Krishnan
Vijaykumar Krishnan is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Cognitive Neuroscience and Information Systems and Management, having authored 14 papers that have together received 455 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (5 papers), Digital Marketing and Social Media (4 papers), Technology Adoption and User Behaviour (2 papers), Knowledge Management and Sharing (1 paper), Hermeneutics and Narrative Identity (1 paper), Cultural Differences and Values (1 paper) and Multisensory perception and integration (1 paper). The work is most often cited by research in Marketing (198 citations), Information Systems and Management (147 citations), Organizational Behavior and Human Resource Management (148 citations), Communication (76 citations) and Sociology and Political Science (270 citations). Vijaykumar Krishnan has collaborated with scholars based in United States. Frequent co-authors include Robert M. Peterson, Michael Rodríguez, Srđan Zdravković, Stanford A. Westjohn, Peter Magnusson, Ursula Y. Sullivan, Timothy W. Aurand, James J. Kellaris, Mihai Niculescu and Karen A. Machleit. Their work appears in journals such as Journal of Business-to-Business Marketing, Journal of Consumer Marketing, Journal of Applied Social Psychology, Industrial Marketing Management and The Journal of Marketing Theory and Practice.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.