Mark D. Groza

1.4k total citations
23 papers, 1.0k citations indexed

About

Mark D. Groza is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Mark D. Groza has authored 23 papers receiving a total of 1.0k indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 10 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Mark D. Groza's work include Consumer Behavior in Brand Consumption and Identification (12 papers), Customer Service Quality and Loyalty (6 papers) and Digital Marketing and Social Media (5 papers). Mark D. Groza is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Customer Service Quality and Loyalty (6 papers) and Digital Marketing and Social Media (5 papers). Mark D. Groza collaborates with scholars based in United States, Denmark and China. Mark D. Groza's co-authors include Matthew C. Walker, Thomas G. Brashear, Jun Kang, Joe Cobbs, Tobias Schaefers, Stephen W. Pruitt, Kevin Filo, Sheranne Fairley, Charles B. Ragland and Vijaykumar Krishnan and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Industrial Marketing Management.

In The Last Decade

Mark D. Groza

22 papers receiving 998 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Mark D. Groza United States 13 524 467 389 273 186 23 1.0k
Des Thwaites United Kingdom 19 579 1.1× 455 1.0× 273 0.7× 352 1.3× 192 1.0× 40 1.1k
Carolyn J. Simmons United States 10 1.0k 1.9× 571 1.2× 289 0.7× 254 0.9× 131 0.7× 14 1.3k
R. Zachary Finney United States 13 330 0.6× 305 0.7× 176 0.5× 173 0.6× 69 0.4× 34 889
Bridgette M. Braig United States 3 838 1.6× 392 0.8× 719 1.8× 413 1.5× 49 0.3× 3 1.3k
Carrie S Trimble United States 7 691 1.3× 491 1.1× 300 0.8× 223 0.8× 134 0.7× 8 989
Ganga S. Dhanesh United Arab Emirates 17 364 0.7× 435 0.9× 462 1.2× 213 0.8× 67 0.4× 27 1.1k
B. Andrew Cudmore United States 6 1.0k 2.0× 405 0.9× 919 2.4× 321 1.2× 61 0.3× 10 1.5k
Charles Cui United Kingdom 16 555 1.1× 403 0.9× 365 0.9× 304 1.1× 52 0.3× 28 1.2k
Lance Leuthesser United States 10 548 1.0× 325 0.7× 293 0.8× 480 1.8× 46 0.2× 10 1.1k
Katja H. Brunk Germany 12 497 0.9× 224 0.5× 273 0.7× 153 0.6× 72 0.4× 18 805

Countries citing papers authored by Mark D. Groza

Since Specialization
Citations

This map shows the geographic impact of Mark D. Groza's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark D. Groza with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark D. Groza more than expected).

Fields of papers citing papers by Mark D. Groza

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mark D. Groza. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark D. Groza. The network helps show where Mark D. Groza may publish in the future.

Co-authorship network of co-authors of Mark D. Groza

This figure shows the co-authorship network connecting the top 25 collaborators of Mark D. Groza. A scholar is included among the top collaborators of Mark D. Groza based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mark D. Groza. Mark D. Groza is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Groza, Mark D., et al.. (2021). Enhancing Volunteer Pride and Retention Rates: The Role of Organizational Reputation, Task Significance, and Skill Variety. Journal of Nonprofit & Public Sector Marketing. 34(3). 351–370. 6 indexed citations
2.
Groza, Mark D., et al.. (2021). Growing the Talent Pool: How Sponsorship of Professional Sales Programs Enhances Employer Branding. Journal of Marketing Education. 44(1). 72–84. 2 indexed citations
3.
Groza, Mark D., et al.. (2021). Organizational innovativeness and firm performance: Does sales management matter?. Industrial Marketing Management. 97. 10–20. 26 indexed citations
4.
Cobbs, Joe, Tobias Schaefers, & Mark D. Groza. (2020). Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements. The Journal of Marketing Theory and Practice. 28(4). 357–372. 8 indexed citations
5.
Cobbs, Joe & Mark D. Groza. (2020). Reverse effects of sponsorship: Establishing sport brand equity. Managing Sport and Leisure. 27(6). 614–631. 9 indexed citations
6.
Groza, Mark D., et al.. (2018). Salesperson regulatory knowledge and sales performance. Journal of Business Research. 89. 37–46. 17 indexed citations
7.
8.
Groza, Mark D., et al.. (2016). Linking thinking styles to sales performance: The importance of creativity and subjective knowledge. Journal of Business Research. 69(10). 4185–4193. 68 indexed citations
9.
Cobbs, Joe, et al.. (2015). Brand Spillover Effects Within a Sponsor Portfolio: The Interaction of Image Congruence and Portfolio Size. Huskie Commons (Northern Illinois University). 25(2). 17 indexed citations
10.
Brashear, Thomas G., Jun Kang, & Mark D. Groza. (2015). Leveraging loyalty programs to build customer–company identification. Journal of Business Research. 69(3). 1190–1198. 58 indexed citations
11.
Jensen, Jonathan A., Joe Cobbs, & Mark D. Groza. (2014). The Niche Portfolio Strategy to Global Expansion: The Influence of Market Resources on Demand for Formula One Racing. Journal of Global Marketing. 27(4). 247–261. 2 indexed citations
12.
Kang, Jun, Thomas G. Brashear, & Mark D. Groza. (2014). Customer–company identification and the effectiveness of loyalty programs. Journal of Business Research. 68(2). 464–471. 107 indexed citations
13.
Krishnan, Vijaykumar, Ursula Y. Sullivan, Mark D. Groza, & Timothy W. Aurand. (2013). The Brand Recall Index: a metric for assessing value. Journal of Consumer Marketing. 30(5). 415–426. 6 indexed citations
14.
Groza, Mark D., Joe Cobbs, & Tobias Schaefers. (2012). Managing a sponsored brand The importance of sponsorship portfolio congruence. SSRN Electronic Journal. 2 indexed citations
15.
Cobbs, Joe, Mark D. Groza, & Stephen W. Pruitt. (2012). Warning Flags on the Race Track: The Global Markets' Verdict on F1 Sponsorship. SSRN Electronic Journal. 1 indexed citations
16.
Groza, Mark D., et al.. (2012). Attracting Facebook ‘Fans’: The Importance of Authenticity and Engagement as a Social Networking Strategy for Professional Sport Teams. Sport Marketing Quarterly. 21(4). 221–231. 137 indexed citations
17.
Filo, Kevin, Mark D. Groza, & Sheranne Fairley. (2012). The Role of Belief in Making a Difference in Enhancing Attachment to a Charity Sport Event. Journal of Nonprofit & Public Sector Marketing. 24(2). 123–140. 36 indexed citations
18.
Groza, Mark D., Joe Cobbs, & Tobias Schaefers. (2012). Managing a sponsored brand. International Journal of Advertising. 31(1). 63–84. 54 indexed citations
19.
Cobbs, Joe, Mark D. Groza, & Stephen W. Pruitt. (2012). Warning Flags on the Race Track. Journal of Advertising Research. 52(1). 74–86. 42 indexed citations
20.
Groza, Mark D.. (2010). NCAA conference realignment and football game day attendance. Managerial and Decision Economics. 31(8). 517–529. 38 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026