Tung Moi Chiew

536 total citations
18 papers, 392 citations indexed

About

Tung Moi Chiew is a scholar working on Sociology and Political Science, Marketing and Social Psychology. According to data from OpenAlex, Tung Moi Chiew has authored 18 papers receiving a total of 392 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Sociology and Political Science, 8 papers in Marketing and 6 papers in Social Psychology. Recurrent topics in Tung Moi Chiew's work include Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (5 papers) and Humor Studies and Applications (4 papers). Tung Moi Chiew is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (5 papers) and Humor Studies and Applications (4 papers). Tung Moi Chiew collaborates with scholars based in Malaysia, Australia and New Zealand. Tung Moi Chiew's co-authors include Felix Septianto, Nelson Oly Ndubisi, Christine Mathies, Michael Kleinaltenkamp, Widya Paramita, Jake An, Paul G. Patterson, Joya A. Kemper, Liem Viet Ngo and Gavin Northey and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Retailing and Consumer Services.

In The Last Decade

Tung Moi Chiew

15 papers receiving 368 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Tung Moi Chiew Malaysia 12 207 174 118 85 37 18 392
Lea Dunn United States 6 189 0.9× 202 1.2× 96 0.8× 82 1.0× 30 0.8× 12 369
Jungsil Choi United States 11 269 1.3× 155 0.9× 103 0.9× 61 0.7× 37 1.0× 21 424
Wilson Bastos Portugal 8 255 1.2× 179 1.0× 77 0.7× 87 1.0× 27 0.7× 11 392
Mikyeung Bae United States 10 212 1.0× 229 1.3× 72 0.6× 71 0.8× 74 2.0× 14 429
Mauricio Palmeira United States 12 221 1.1× 144 0.8× 62 0.5× 80 0.9× 25 0.7× 30 413
Aulona Ulqinaku United Kingdom 13 222 1.1× 194 1.1× 117 1.0× 43 0.5× 41 1.1× 24 450
Ouidade Sabri France 12 202 1.0× 186 1.1× 79 0.7× 48 0.6× 38 1.0× 35 395
Morgan K. Ward United States 6 322 1.6× 262 1.5× 154 1.3× 134 1.6× 35 0.9× 12 517
Thomas Allard Canada 7 239 1.2× 160 0.9× 67 0.6× 103 1.2× 39 1.1× 15 359
Ali Besharat United States 10 255 1.2× 217 1.2× 51 0.4× 92 1.1× 51 1.4× 24 420

Countries citing papers authored by Tung Moi Chiew

Since Specialization
Citations

This map shows the geographic impact of Tung Moi Chiew's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Tung Moi Chiew with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Tung Moi Chiew more than expected).

Fields of papers citing papers by Tung Moi Chiew

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Tung Moi Chiew. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Tung Moi Chiew. The network helps show where Tung Moi Chiew may publish in the future.

Co-authorship network of co-authors of Tung Moi Chiew

This figure shows the co-authorship network connecting the top 25 collaborators of Tung Moi Chiew. A scholar is included among the top collaborators of Tung Moi Chiew based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Tung Moi Chiew. Tung Moi Chiew is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

18 of 18 papers shown
1.
Mathies, Christine, Jenny Lee, Paul G. Patterson, & Tung Moi Chiew. (2025). Impacts of humour use and humour-endorsing climate on job stress and satisfaction among frontline healthcare service employees. Journal of Services Marketing. 39(7). 850–863.
2.
3.
Rostiani, Rokhima, et al.. (2022). When I’m First, I Can Use More: The Divergent Effects of Joint Appeals on Likelihood of Purchasing Sustainable Products. Australasian Marketing Journal (AMJ). 31(3). 228–238. 3 indexed citations
4.
Kemper, Joya A., et al.. (2022). Sharing luxury possessions in the age of digital experience economy: Consumption type and psychological entitlement. Journal of Business Research. 142. 875–885. 17 indexed citations
5.
Quach, Sara, Felix Septianto, Park Thaichon, & Tung Moi Chiew. (2021). Mixed emotional appeal enhances positive word-of-mouth: The moderating role of narrative person. Journal of Retailing and Consumer Services. 62. 102618–102618. 24 indexed citations
6.
Septianto, Felix & Tung Moi Chiew. (2021). Perceived Threat of COVID-19 Influences Product Preferences: The Moderating Role of Consumers’ Mindset. Australasian Marketing Journal (AMJ). 29(1). 78–86. 19 indexed citations
7.
Septianto, Felix, Joya A. Kemper, & Tung Moi Chiew. (2020). The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts. Journal of Business Research. 110. 445–455. 17 indexed citations
8.
Septianto, Felix, Gavin Northey, Tung Moi Chiew, & Liem Viet Ngo. (2020). Hubristic pride & prejudice: The effects of hubristic pride on negative word-of-mouth. International Journal of Research in Marketing. 37(3). 621–643. 22 indexed citations
9.
Chiew, Tung Moi, et al.. (2020). Impak Modenisasi dan Pengkomersilan Terhadap Keaslian Makanan Tradisi dan Identiti Budaya Etnik Kadazan- Dusun di Sabah. UMS Institutional Repository (Universiti Malaysia Sabah). 2(4). 37–46. 1 indexed citations
10.
Septianto, Felix, Fandy Tjiptono, Widya Paramita, & Tung Moi Chiew. (2020). The interactive effects of religiosity and recognition in increasing donation. European Journal of Marketing. 55(1). 1–26. 24 indexed citations
11.
Septianto, Felix, et al.. (2019). The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs. Journal of Business Research. 99. 12–22. 44 indexed citations
12.
Septianto, Felix, et al.. (2019). The congruence effect between product emotional appeal and country-based emotion: The moderating role of country-of-origin. Journal of Retailing and Consumer Services. 52. 101916–101916. 27 indexed citations
13.
Chiew, Tung Moi, Christine Mathies, & Paul G. Patterson. (2018). The Effect of Humour Usage on Customer’s Service Experiences. UMS Institutional Repository (Universiti Malaysia Sabah). 1 indexed citations
14.
Chiew, Tung Moi, Christine Mathies, & Paul G. Patterson. (2018). The effect of humour usage on customer’s service experiences. Australian Journal of Management. 44(1). 109–127. 27 indexed citations
15.
Septianto, Felix & Tung Moi Chiew. (2018). The effects of different, discrete positive emotions on electronic word-of-mouth. Journal of Retailing and Consumer Services. 44. 1–10. 65 indexed citations
16.
Mathies, Christine, Tung Moi Chiew, & Michael Kleinaltenkamp. (2016). The antecedents and consequences of humour for service. Journal of Service Theory and Practice. 26(2). 137–162. 49 indexed citations
17.
Chiew, Tung Moi, et al.. (2011). Entrepreneurial intention of undergraduate: the impact of role model and attitudes. 1 indexed citations
18.
Ndubisi, Nelson Oly & Tung Moi Chiew. (2005). Customers behaviourial responses to sales promotion: the role of fear of losing face. Asia Pacific Journal of Marketing and Logistics. 17(1). 32–49. 51 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026