Shichang Liang

505 total citations
25 papers, 358 citations indexed

About

Shichang Liang is a scholar working on Marketing, Social Psychology and Sociology and Political Science. According to data from OpenAlex, Shichang Liang has authored 25 papers receiving a total of 358 indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Marketing, 12 papers in Social Psychology and 6 papers in Sociology and Political Science. Recurrent topics in Shichang Liang's work include Consumer Behavior in Brand Consumption and Identification (15 papers), Death Anxiety and Social Exclusion (5 papers) and Environmental Education and Sustainability (4 papers). Shichang Liang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Death Anxiety and Social Exclusion (5 papers) and Environmental Education and Sustainability (4 papers). Shichang Liang collaborates with scholars based in China and Pakistan. Shichang Liang's co-authors include Xuebing Dong, Shengmin Liu, Zhi Yang, Nianqi Deng, Hongbo Li, Dong Zhu, Ya Ping Chang, Yanling Yan, Yaping Chang and Junwei Zhang and has published in prestigious journals such as Journal of Cleaner Production, Frontiers in Psychology and Sustainability.

In The Last Decade

Shichang Liang

23 papers receiving 348 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Shichang Liang China 9 205 142 68 62 60 25 358
Carter A. Mandrik Türkiye 7 225 1.1× 159 1.1× 39 0.6× 66 1.1× 63 1.1× 10 380
Fengjie Jing China 12 217 1.1× 276 1.9× 57 0.8× 40 0.6× 132 2.2× 26 469
Padmali Rodrigo United Kingdom 8 180 0.9× 168 1.2× 47 0.7× 100 1.6× 51 0.8× 16 382
Rawan Nimri Australia 11 272 1.3× 188 1.3× 42 0.6× 153 2.5× 43 0.7× 26 418
Phillip Frank Germany 8 200 1.0× 125 0.9× 28 0.4× 49 0.8× 41 0.7× 12 301
Soyeon Kwon South Korea 9 180 0.9× 152 1.1× 35 0.5× 29 0.5× 87 1.4× 17 329
Francesco Raggiotto Italy 11 200 1.0× 241 1.7× 71 1.0× 30 0.5× 78 1.3× 24 395
Jeong‐Ju Yoo United States 10 234 1.1× 139 1.0× 48 0.7× 47 0.8× 114 1.9× 42 473
Hsuan‐Hsuan Ku Taiwan 9 254 1.2× 134 0.9× 38 0.6× 40 0.6× 71 1.2× 24 349

Countries citing papers authored by Shichang Liang

Since Specialization
Citations

This map shows the geographic impact of Shichang Liang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Shichang Liang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Shichang Liang more than expected).

Fields of papers citing papers by Shichang Liang

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Shichang Liang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Shichang Liang. The network helps show where Shichang Liang may publish in the future.

Co-authorship network of co-authors of Shichang Liang

This figure shows the co-authorship network connecting the top 25 collaborators of Shichang Liang. A scholar is included among the top collaborators of Shichang Liang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Shichang Liang. Shichang Liang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Liang, Shichang, et al.. (2025). Angular vs. circular: the role of shapes on food packaging graphics in purchase intentions, perceived healthiness, and self-construal. Frontiers in Sustainable Food Systems. 9. 1 indexed citations
2.
Liang, Shichang, et al.. (2025). The effect of financial constraints on individual preferences for visual density. The Journal of General Psychology. 152(4). 765–793.
3.
Liang, Shichang, et al.. (2024). One independent or many independent? The relationship among self-construal, number of brand endorsers, and brand attitudes. Frontiers in Psychology. 15. 1328281–1328281. 2 indexed citations
4.
Liang, Shichang, et al.. (2024). The Effect of Unhealthy Food Packaging Information Boundaries on Consumer Purchasing Intentions. Foods. 13(15). 2320–2320. 3 indexed citations
5.
Liang, Shichang, et al.. (2024). Unveiling the influence of locus of control on social exclusion and conspicuous consumption. Social Behavior and Personality An International Journal. 52(2). 1–10.
6.
Liang, Shichang, et al.. (2023). Is seeing always good? The influence of organic food packaging transparency on consumers' purchase intentions. International Journal of Food Science & Technology. 58(12). 6517–6529. 11 indexed citations
7.
Liang, Shichang, et al.. (2023). Do Live Streaming and Online Consumer Reviews Jointly Affect Purchase Intention?. Sustainability. 15(8). 6992–6992. 17 indexed citations
8.
Liang, Shichang, et al.. (2023). Waking up “We” or “I”? How Start Temporal Landmarks Influence Arousal Product Preferences. Behavioral Sciences. 13(1). 67–67. 3 indexed citations
9.
Liang, Shichang, et al.. (2023). Does having more power make people more materialistic? The role of personal sense of power for gift preferences. Frontiers in Psychology. 14. 1235527–1235527. 3 indexed citations
10.
Liang, Shichang, et al.. (2023). Beauty May Not Be Effective: The Effects of Imaginative Display on Green Product Evaluation. The Journal of Environment & Development. 33(2). 151–174. 2 indexed citations
11.
Yan, Yanling, et al.. (2022). Family-supportive supervisor behavior and employees' workplace deviant behavior: Moral disengagement as a mediator. Social Behavior and Personality An International Journal. 50(7). 1–12. 5 indexed citations
12.
Liang, Shichang, et al.. (2022). Effect of Serendipity in an Encounter on Purchase Intention of Unexpected Products. Frontiers in Psychology. 13. 848907–848907. 4 indexed citations
13.
Yan, Yanling, Junwei Zhang, Muhammad Naseer Akhtar, & Shichang Liang. (2021). Positive leadership and employee engagement: The roles of state positive affect and individualism-collectivism. Current Psychology. 42(11). 9109–9118. 30 indexed citations
14.
Liang, Shichang, Xuebing Dong, Yanling Yan, & Yaping Chang. (2021). The Influence of the Inconsistent Color Presentation of the Original Price and Sale Price on Purchase Likelihood. Frontiers in Psychology. 12. 603754–603754. 1 indexed citations
15.
Liang, Shichang, Yaping Chang, Xuebing Dong, & Jinshan Wang. (2019). Perceived uniqueness: Locus of control, social exclusion, and choice. Social Behavior and Personality An International Journal. 47(11). 1–7. 5 indexed citations
16.
Dong, Xuebing, Shengmin Liu, Hongbo Li, et al.. (2019). Love of nature as a mediator between connectedness to nature and sustainable consumption behavior. Journal of Cleaner Production. 242. 118451–118451. 119 indexed citations
17.
Liang, Shichang, et al.. (2018). Showing to friends or strangers? Relationship orientation influences the effect of social exclusion on conspicuous consumption. Journal of Consumer Behaviour. 17(4). 355–365. 24 indexed citations
18.
Dong, Xuebing, et al.. (2018). How online media synergy influences consumers’ purchase intention. Internet Research. 28(4). 946–964. 18 indexed citations
19.
Liang, Shichang, Yaping Chang, & Jinshan Wang. (2017). Social Exclusion and Conspicuous Consumption: The Moderating Effect of Power State. Social Behavior and Personality An International Journal. 45(2). 321–329. 3 indexed citations
20.
Liang, Shichang & Yaping Chang. (2016). Social exclusion and choice: The moderating effect of power state. Journal of Consumer Behaviour. 15(5). 449–458. 6 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026