Yuri Seo

3.9k citations
61 papers · 2.8k indexed · 1 hit paper · h-index 31
Topics
Consumer Behavior in Brand Consumption and Identification (30 papers)Digital Marketing and Social Media (21 papers)Media Influence and Health (12 papers)

In The Last Decade

Yuri Seo

57 papers receiving 2.7k citations

Hit Papers

David and Goliath: When and Why Micro-Influencers Are Mor...2021202620222024202150100150

Peers

Yuri Seo
Comparison fields: 5 of 102
  • Sociology and Political Science 1.8k
  • Marketing 1.5k
  • Organizational Behavior and Human Resource Management 323
  • Literature and Literary Theory 286
  • Social Psychology 282
Replace Nancy Spears with:
Nancy Spears United States
Gita Venkataramani Johar United States
Russell N. Laczniak United States
Micael Dahlén Sweden
Pankaj Aggarwal Canada
Cristel Antonia Russell United States
Tina M. Lowrey United States
Felix Septianto Australia
Nathalie Dens Belgium
Stefano Puntoni United States
Yuri Seo relative to Nancy Spears United States Nancy Spears's profile →
Citations per field
00.5×
Nancy Spears · 1×
Citations per year

Countries citing papers authored by Yuri Seo

Since Specialization
Citations

This map shows the geographic impact of Yuri Seo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yuri Seo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yuri Seo more than expected).

Fields of papers citing papers by Yuri Seo

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yuri Seo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yuri Seo. The network helps show where Yuri Seo may publish in the future.

Co-authorship network of co-authors of Yuri Seo

This figure shows the co-authorship network connecting the top 25 collaborators of Yuri Seo. A scholar is included among the top collaborators of Yuri Seo based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yuri Seo. Yuri Seo is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 0
2 1
3 30
4 7
5 17
6 55
7 29
8
David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencersbreakdown →
163
9 12
10 37
11 96
12 28
13 30
14 37
15 57
16 53
17 36
18 1
19 175
20
Characteristics of Joint Systems and Their Relationship with Groundwater System in the Nakdong River Mid-basin
1

About Yuri Seo

Yuri Seo is a scholar working on Marketing, Applied Psychology and Literature and Literary Theory, having authored 61 papers that have together received 2.8k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (30 papers), Digital Marketing and Social Media (21 papers) and Media Influence and Health (12 papers). The work is most often cited by research in Marketing (1.5k citations), Sociology and Political Science (1.8k citations) and Applied Psychology (183 citations). Yuri Seo has collaborated with scholars based in New Zealand, South Korea and Australia. Frequent co-authors include Felix Septianto, Margo Buchanan‐Oliver, Yung Kyun Choi, Eunju Ko, Sang-Uk Jung, Sukki Yoon, Rebecca Dolan, Jungkeun Kim, Angela Gracia B. Cruz and Joya A. Kemper. Their work appears in journals such as Scientific Reports, Journal of Consumer Research and International Journal of Molecular Sciences.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026