Yuri Seo

3.9k total citations · 1 hit paper
61 papers, 2.8k citations indexed

About

Yuri Seo is a scholar working on Marketing, Sociology and Political Science and Literature and Literary Theory. According to data from OpenAlex, Yuri Seo has authored 61 papers receiving a total of 2.8k indexed citations (citations by other indexed papers that have themselves been cited), including 37 papers in Marketing, 33 papers in Sociology and Political Science and 12 papers in Literature and Literary Theory. Recurrent topics in Yuri Seo's work include Consumer Behavior in Brand Consumption and Identification (30 papers), Digital Marketing and Social Media (21 papers) and Media Influence and Health (12 papers). Yuri Seo is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (30 papers), Digital Marketing and Social Media (21 papers) and Media Influence and Health (12 papers). Yuri Seo collaborates with scholars based in New Zealand, South Korea and Australia. Yuri Seo's co-authors include Felix Septianto, Margo Buchanan‐Oliver, Yung Kyun Choi, Eunju Ko, Sang-Uk Jung, Sukki Yoon, Rebecca Dolan, Jungkeun Kim, Angela Gracia B. Cruz and Joya A. Kemper and has published in prestigious journals such as Scientific Reports, Journal of Consumer Research and International Journal of Molecular Sciences.

In The Last Decade

Yuri Seo

57 papers receiving 2.7k citations

Hit Papers

David and Goliath: When and Why Micro-Influencers Are Mor... 2021 2026 2022 2024 2021 50 100 150
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers
    2021 163 citations Jiwoon Park, Felix Septianto et al. Journal of Advertising profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Yuri Seo New Zealand 31 1.8k 1.5k 323 286 282 61 2.8k
Nancy Spears United States 21 1.2k 0.7× 1.6k 1.1× 475 1.5× 202 0.7× 290 1.0× 53 2.5k
Russell N. Laczniak United States 25 1.4k 0.8× 1.7k 1.1× 486 1.5× 225 0.8× 257 0.9× 73 2.7k
Gita Venkataramani Johar United States 31 1.4k 0.8× 1.7k 1.2× 330 1.0× 240 0.8× 414 1.5× 89 3.0k
Felix Septianto Australia 28 1.2k 0.7× 1.4k 1.0× 259 0.8× 294 1.0× 490 1.7× 127 2.5k
Micael Dahlén Sweden 27 1.6k 0.9× 1.8k 1.2× 292 0.9× 308 1.1× 159 0.6× 74 2.7k
Nathalie Dens Belgium 27 1.7k 1.0× 1.4k 0.9× 352 1.1× 309 1.1× 153 0.5× 86 2.5k
Tina M. Lowrey United States 27 1.1k 0.6× 2.1k 1.4× 370 1.1× 209 0.7× 523 1.9× 65 3.2k
Chun‐Tuan Chang Taiwan 25 1.5k 0.8× 1.2k 0.8× 391 1.2× 283 1.0× 440 1.6× 63 2.7k
Cristel Antonia Russell United States 26 1.5k 0.8× 1.8k 1.2× 259 0.8× 626 2.2× 232 0.8× 104 3.0k
Pankaj Aggarwal Canada 13 1.4k 0.8× 1.5k 1.0× 539 1.7× 225 0.8× 644 2.3× 22 2.6k

Countries citing papers authored by Yuri Seo

Since Specialization
Citations

This map shows the geographic impact of Yuri Seo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yuri Seo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yuri Seo more than expected).

Fields of papers citing papers by Yuri Seo

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yuri Seo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yuri Seo. The network helps show where Yuri Seo may publish in the future.

Co-authorship network of co-authors of Yuri Seo

This figure shows the co-authorship network connecting the top 25 collaborators of Yuri Seo. A scholar is included among the top collaborators of Yuri Seo based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yuri Seo. Yuri Seo is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Seo, Yuri, et al.. (2025). How awe shapes sustainable “buy less, buy premium” consumer preference. Journal of Business Research. 200. 115654–115654.
2.
Lee, Jun‐Ki, Hyun‐Jin Kim, Ji Young Kwon, et al.. (2024). Proteomic analysis of CD29+ Müller cells reveals metabolic reprogramming in rabbit myopia model. Scientific Reports. 14(1). 24072–24072. 1 indexed citations
3.
Zhao, Fang, et al.. (2023). How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset. Journal of Business Research. 171. 114387–114387. 30 indexed citations
4.
Ji, Yong Woo, Hyun‐Jin Kim, Suk Ho Byeon, et al.. (2023). Retinal Proteome Analysis Reveals a Region-Specific Change in the Rabbit Myopia Model. International Journal of Molecular Sciences. 24(2). 1286–1286. 7 indexed citations
5.
Septianto, Felix, Arnold Japutra, Billy Sung, & Yuri Seo. (2022). The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness: a construal level perspective. International Marketing Review. 39(4). 931–954. 17 indexed citations
6.
Septianto, Felix, Yuri Seo, & Fang Zhao. (2021). The Effects of Competence and Warmth Appeals on Luxury and Sustainable Brand Advertising: The Moderating Role of Construal Level. Journal of Advertising. 51(3). 369–384. 55 indexed citations
7.
Seo, Yuri, Felix Septianto, & Eunju Ko. (2021). The Role of Cultural Congruence in the Art Infusion Effect. Journal of Consumer Psychology. 32(4). 634–651. 29 indexed citations
8.
Park, Jiwoon, et al.. (2021). David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers. Journal of Advertising. 50(5). 584–602. 163 indexed citations breakdown →
9.
Septianto, Felix, Yuri Seo, & Widya Paramita. (2021). The Role of Implicit Theories in Motivating Donations in Response to Threat-Based Awe. Journal of Public Policy & Marketing. 41(1). 72–88. 12 indexed citations
10.
Septianto, Felix, et al.. (2021). Awe in Advertising: The Mediating Role of an Abstract Mindset. Journal of Advertising. 52(1). 24–38. 37 indexed citations
11.
Septianto, Felix, et al.. (2020). Distinct Effects of Pride and Gratitude Appeals on Sustainable Luxury Brands. Journal of Business Ethics. 169(2). 211–224. 96 indexed citations
12.
Lee, Jacob C., et al.. (2020). Photo Taking Paradox: Contrasting Effects of Photo Taking on Travel Satisfaction and Revisit Intention. Journal of Travel Research. 60(4). 833–845. 28 indexed citations
13.
Cui, Yuanyuan, et al.. (2019). Moral Effects of Physical Cleansing and Pro-environmental Hotel Choices. Journal of Travel Research. 59(6). 1105–1118. 30 indexed citations
14.
Seo, Yuri, et al.. (2019). It Is All in the Mind(set)! Matching Mindsets and Luxury Tourism. Journal of Travel Research. 60(1). 184–196. 37 indexed citations
15.
Seo, Yuri, Jungkeun Kim, Yung Kyun Choi, & Xiaozhu Li. (2019). In “likes” we trust: likes, disclosures and firm-serving motives on social media. European Journal of Marketing. 53(10). 2173–2192. 57 indexed citations
16.
Septianto, Felix, et al.. (2018). Proud volunteers: the role of self- and vicarious-pride in promoting volunteering. Marketing Letters. 29(4). 501–519. 53 indexed citations
17.
Kim, Jungkeun & Yuri Seo. (2018). An Evolutionary Perspective on Risk Taking in Tourism. Journal of Travel Research. 58(8). 1235–1248. 36 indexed citations
18.
Yu, Jihye, et al.. (2018). VIRTUAL REALITY AND FASHION CULTURE CONSUMPTION: AMBIVALENT EXPERIENCES OF VIRTUAL FASHION SHOWS. Global Fashion Management Conference. 2018. 1587–1587. 1 indexed citations
19.
Seo, Yuri. (2013). Electronic sports: A new marketing landscape of the experience economy. Journal of Marketing Management. 29(13-14). 1542–1560. 175 indexed citations
20.
Lee, Jong‐Hyun, et al.. (2008). Characteristics of Joint Systems and Their Relationship with Groundwater System in the Nakdong River Mid-basin. The Journal of Engineering Geology. 18(4). 483–492. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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