Fengyan Cai
- Marketing top 5%
- Sociology and Political Science top 10%
- Organizational Behavior and Human Resource Management top 10%
- Information Systems and Management top 10%
- Social Psychology
- Co-authors
- Nan ZhouMinxue HuangAlex S.L. TsangRobert S. WyerDinesh K. GauriRajesh BagchiHao ShenKuangjie Zhang
- Topics
- Customer Service Quality and Loyalty (5 papers)Behavioral Health and Interventions (4 papers)Digital Marketing and Social Media (3 papers)
- Partner nations
- ChinaHong KongUnited States
In The Last Decade
Fengyan Cai
14 papers receiving 299 citations
Peers
Comparison fields: 5 of 50
- Marketing 190
- Sociology and Political Science 177
- Organizational Behavior and Human Resource Management 63
- Information Systems and Management 51
- Social Psychology 48
Countries citing papers authored by Fengyan Cai
This map shows the geographic impact of Fengyan Cai's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Fengyan Cai with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Fengyan Cai more than expected).
Fields of papers citing papers by Fengyan Cai
This network shows the impact of papers produced by Fengyan Cai. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Fengyan Cai. The network helps show where Fengyan Cai may publish in the future.
Co-authorship network of co-authors of Fengyan Cai
This figure shows the co-authorship network connecting the top 25 collaborators of Fengyan Cai. A scholar is included among the top collaborators of Fengyan Cai based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Fengyan Cai. Fengyan Cai is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 11 | |
| 3 | 8 | |
| 4 | 15 | |
| 5 | 1 | |
| 6 | 33 | |
| 7 | 3 | |
| 8 | There Is No Such Thing As a Free Lunch: the Negative Effect of Zero Price on Consumer Demand | 2 |
| 9 | 8 | |
| 10 | 52 | |
| 11 | 27 | |
| 12 | 8 | |
| 13 | 30 | |
| 14 | 128 | |
| 15 | The Interaction Effect of Mood and Price Level on Purchase Intention | 4 |
About Fengyan Cai
Fengyan Cai is a scholar working on General Decision Sciences, Applied Psychology and Marketing, having authored 15 papers that have together received 330 indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (5 papers), Behavioral Health and Interventions (4 papers) and Digital Marketing and Social Media (3 papers). The work is most often cited by research in Marketing (190 citations), General Decision Sciences (14 citations) and Information Systems and Management (51 citations). Fengyan Cai has collaborated with scholars based in China, Hong Kong and United States. Frequent co-authors include Nan Zhou, Minxue Huang, Alex S.L. Tsang, Robert S. Wyer, Dinesh K. Gauri, Rajesh Bagchi, Hao Shen, Kuangjie Zhang, Michael K. Hui and Zhiyong Yang. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.