Abhigyan Sarkar

1.9k total citations
53 papers, 1.4k citations indexed

About

Abhigyan Sarkar is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Abhigyan Sarkar has authored 53 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 44 papers in Marketing, 23 papers in Sociology and Political Science and 23 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Abhigyan Sarkar's work include Consumer Behavior in Brand Consumption and Identification (40 papers), Customer Service Quality and Loyalty (23 papers) and Digital Marketing and Social Media (17 papers). Abhigyan Sarkar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (40 papers), Customer Service Quality and Loyalty (23 papers) and Digital Marketing and Social Media (17 papers). Abhigyan Sarkar collaborates with scholars based in India, United States and United Kingdom. Abhigyan Sarkar's co-authors include Juhi Gahlot Sarkar, S. Sreejesh, Abdolreza Eshghi, Sanjit Kumar Roy, Abhilash Ponnam, Tathagata Ghosh, Cheng Lu Wang, Rambalak Yadav, Subhadip Roy and Bikramjit Rishi and has published in prestigious journals such as Journal of Business Research, International Journal of Hospitality Management and European Journal of Marketing.

In The Last Decade

Abhigyan Sarkar

51 papers receiving 1.3k citations

Peers

Abhigyan Sarkar

MARKE

SPS

OBHRM

ISM

Bettina Nyffenegger Switzerland

Valentyna Melnyk New Zealand

Rajat Roy Australia

Carrie La Ferle United States

Keyoor Purani India

Tobias Langner Germany

Minas N. Kastanakis United Kingdom

Xuemei Bian United Kingdom

Elizabeth Cowley Australia

Noël Albert France

Bettina Nyffenegger Switzerland

Abhigyan Sarkar

1.0k ×1.0

MARKE

810 ×0.9

SPS

496 ×1.0

OBHRM

112 ×0.6

ISM

137 ×1.3

Citations per year, relative to Abhigyan Sarkar Abhigyan Sarkar (= 1×) peers Bettina Nyffenegger

Countries citing papers authored by Abhigyan Sarkar

Since Specialization

Citations

This map shows the geographic impact of Abhigyan Sarkar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Abhigyan Sarkar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Abhigyan Sarkar more than expected).

Fields of papers citing papers by Abhigyan Sarkar

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Abhigyan Sarkar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Abhigyan Sarkar. The network helps show where Abhigyan Sarkar may publish in the future.

Co-authorship network of co-authors of Abhigyan Sarkar

This figure shows the co-authorship network connecting the top 25 collaborators of Abhigyan Sarkar. A scholar is included among the top collaborators of Abhigyan Sarkar based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Abhigyan Sarkar. Abhigyan Sarkar is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Sarkar, Abhigyan & Juhi Gahlot Sarkar. (2025). Can physical activity impact green retail consumption through moral reflection?. International Journal of Retail & Distribution Management. 53(6). 556–570.

Bag, Surajit, Abhigyan Sarkar, Juhi Gahlot Sarkar, Helen Rogers, & Gautam Srivastava. (2024). Exploring the nexus of industry dynamism, climate risk exposure and mental health and well-being of owners of small and micro-sized suppliers: implications for sustainable supply chain management. The International Journal of Logistics Management. 35(6). 1921–1960. 1 indexed citations

Sarkar, Juhi Gahlot, et al.. (2024). Comprehending roles of virtual service assistant’s warmth and competence for service co-creation versus service recovery. Journal of Services Marketing. 38(7). 925–940. 5 indexed citations

Sarkar, Juhi Gahlot, et al.. (2024). E-tail format, cognitive orientation and device: shaping variety’s impact on online cart abandonment. Journal of Consumer Marketing. 42(1). 72–92.

Sarkar, Juhi Gahlot, et al.. (2023). What is in a game? The impact of advergame design and reward elements on gamers' brand patronage. Asia Pacific Journal of Marketing and Logistics. 35(10). 2538–2564. 6 indexed citations

Sarkar, Abhigyan, Juhi Gahlot Sarkar, Kokil Jain, & Isha Sharma. (2023). Deciphering factors that make a narcissistically loved salon brand. International Journal of Retail & Distribution Management. 51(11). 1497–1515. 3 indexed citations

Sarkar, Juhi Gahlot, Abhigyan Sarkar, & S. Sreejesh. (2022). Developing responsible consumption behaviours through social media platforms: sustainable brand practices as message cues. Information Technology and People. 36(2). 532–563. 24 indexed citations

Sarkar, Abhigyan & Juhi Gahlot Sarkar. (2022). Gift of fantasy: investigating how fantasy in digital game impacts game brand immersion. Information Technology and People. 36(2). 661–682. 8 indexed citations

Sreejesh, S., Juhi Gahlot Sarkar, & Abhigyan Sarkar. (2021). Digital healthcare retail: role of presence in creating patients' experience. International Journal of Retail & Distribution Management. 50(1). 36–54. 15 indexed citations

10.

Sarkar, Abhigyan, Juhi Gahlot Sarkar, & S. Sreejesh. (2021). Managing customers’ undesirable responses towards hospitality service brands during service failure: The moderating role of other customer perception. International Journal of Hospitality Management. 94. 102873–102873. 41 indexed citations

11.

Sarkar, Juhi Gahlot, Abhigyan Sarkar, & M.S. Balaji. (2020). The “right-to-refuse-service” paradox: Other customers’ perception of discretionary service denial. Journal of Business Research. 121. 686–695. 13 indexed citations

12.

Wang, Cheng Lu, Abhigyan Sarkar, & Juhi Gahlot Sarkar. (2018). Building the holy brand: Towards a theoretical model of brand religiosity. International Journal of Consumer Studies. 42(6). 736–743. 21 indexed citations

13.

Sarkar, Abhigyan & Juhi Gahlot Sarkar. (2016). Devoted to you my love: brand devotion amongst young consumers in emerging Indian market. Asia Pacific Journal of Marketing and Logistics. 28(2). 37 indexed citations

14.

Sarkar, Abhigyan & Juhi Gahlot Sarkar. (2015). Development of a theoretical framework for brand devotion. The Marketing Review. 15(2). 185–199. 1 indexed citations

15.

Sarkar, Abhigyan, et al.. (2014). Brand desire and brand jealousy: Routes to persuasion. The Marketing Review. 14(3). 265–278. 9 indexed citations

16.

Sarkar, Abhigyan. (2014). Brand love in emerging market: a qualitative investigation. Qualitative Market Research An International Journal. 17(4). 481–494. 74 indexed citations

17.

Sarkar, Abhigyan. (2011). Impact of Utilitarian and Hedonic Shopping Values on Individual's Perceived Benefits and Risks in Online Shopping. 7(1). 58. 124 indexed citations

18.

Sarkar, Abhigyan. (2011). ROMANCING WITH A BRAND: A CONCEPTUAL ANALYSIS OF ROMANTIC CONSUMER-BRAND RELATIONSHIP. Management and Marketing. 6(1). 43 indexed citations

19.

Sarkar, Abhigyan, et al.. (2005). New Paradigm in Evolving Brand Management Strategy. Journal of Management and Research. 5(2). 80–90. 9 indexed citations

20.

Sarkar, Abhigyan. (2003). Social Behaviour in Animals. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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