Mrugank V. Thakor

1.6k total citations
18 papers, 1.1k citations indexed

About

Mrugank V. Thakor is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Mrugank V. Thakor has authored 18 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 5 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Mrugank V. Thakor's work include Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (5 papers) and Consumer Market Behavior and Pricing (5 papers). Mrugank V. Thakor is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (5 papers) and Consumer Market Behavior and Pricing (5 papers). Mrugank V. Thakor collaborates with scholars based in Canada, United States and Latvia. Mrugank V. Thakor's co-authors include Anne M. Lavack, Ashwin W. Joshi, Lea Prevel Katsanis, Michael K. Hui, Ravi Gill, Rajneesh Suri, Anand Kumar, Khaled J. Saleh, Maria Kalamas and Kent B. Monroe and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of Retailing.

In The Last Decade

Mrugank V. Thakor

17 papers receiving 940 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Mrugank V. Thakor Canada 12 771 393 375 169 102 18 1.1k
Kalpesh Kaushik Desai United States 15 947 1.2× 498 1.3× 350 0.9× 152 0.9× 42 0.4× 32 1.4k
Astrid Siebels Germany 3 1.0k 1.3× 515 1.3× 340 0.9× 99 0.6× 56 0.5× 5 1.1k
Antonella Carù Italy 14 994 1.3× 721 1.8× 512 1.4× 97 0.6× 125 1.2× 28 1.5k
Mehmet I. Yagci Türkiye 8 1.0k 1.3× 582 1.5× 417 1.1× 152 0.9× 58 0.6× 18 1.2k
Jean B. Romeo United States 7 985 1.3× 530 1.3× 291 0.8× 222 1.3× 145 1.4× 9 1.3k
Chan Su Park South Korea 7 1.0k 1.4× 510 1.3× 344 0.9× 174 1.0× 89 0.9× 10 1.3k
Sung Youl Jun South Korea 9 1.0k 1.3× 569 1.4× 326 0.9× 175 1.0× 53 0.5× 27 1.4k
Sonia Dickinson Australia 13 731 0.9× 535 1.4× 257 0.7× 254 1.5× 34 0.3× 25 1.1k
Joe M. Ricks United States 8 924 1.2× 606 1.5× 513 1.4× 275 1.6× 56 0.5× 13 1.4k
Hyewon Youn United States 16 558 0.7× 432 1.1× 319 0.9× 264 1.6× 123 1.2× 40 1.1k

Countries citing papers authored by Mrugank V. Thakor

Since Specialization
Citations

This map shows the geographic impact of Mrugank V. Thakor's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mrugank V. Thakor with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mrugank V. Thakor more than expected).

Fields of papers citing papers by Mrugank V. Thakor

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mrugank V. Thakor. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mrugank V. Thakor. The network helps show where Mrugank V. Thakor may publish in the future.

Co-authorship network of co-authors of Mrugank V. Thakor

This figure shows the co-authorship network connecting the top 25 collaborators of Mrugank V. Thakor. A scholar is included among the top collaborators of Mrugank V. Thakor based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mrugank V. Thakor. Mrugank V. Thakor is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

18 of 18 papers shown
1.
Liu, Yonglan, Mrugank V. Thakor, & Rui Chen. (2023). Is $8.8 per kilogram more expensive than $3.99 per pound? An investigation of the effect of measurement units on price perceptions. Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration. 40(4). 407–424. 3 indexed citations
2.
Thakor, Mrugank V., et al.. (2018). Home-state attachment and its effects. Journal of Consumer Marketing. 35(6). 613–622. 2 indexed citations
3.
Suri, Rajneesh & Mrugank V. Thakor. (2013). “Made in Country” Versus “Made in County”: Effects of Local Manufacturing Origins on Price Perceptions. Psychology and Marketing. 30(2). 121–132. 13 indexed citations
4.
Suri, Rajneesh, et al.. (2011). Retailers’ Merchandise Organization and Price Perceptions. Journal of Retailing. 88(1). 168–179. 11 indexed citations
5.
Thakor, Mrugank V., et al.. (2009). Development of a scale to measure skepticism of social advertising among adolescents. Journal of Business Research. 62(12). 1342–1349. 29 indexed citations
6.
Lavack, Anne M., et al.. (2008). Music-brand congruency in highand low-cognition radio advertising. International Journal of Advertising. 27(4). 549–568. 60 indexed citations
7.
Thakor, Mrugank V., Rajneesh Suri, & Khaled J. Saleh. (2008). Effects of service setting and other consumers’ age on the service perceptions of young consumers. Journal of Retailing. 84(2). 137–149. 65 indexed citations
8.
Thakor, Mrugank V. & Ashwin W. Joshi. (2004). Motivating salesperson customer orientation: insights from the job characteristics model. Journal of Business Research. 58(5). 584–592. 120 indexed citations
9.
Katsanis, Lea Prevel, et al.. (2003). The Identification of Factors Linked to the Potential Acceptance of Transgenic Biopharmaceuticals. Health Marketing Quarterly. 21(1-2). 65–89. 5 indexed citations
10.
Thakor, Mrugank V. & Anne M. Lavack. (2003). Effect of perceived brand origin associations on consumer perceptions of quality. Journal of Product & Brand Management. 12(6). 394–407. 215 indexed citations
11.
Thakor, Mrugank V., et al.. (2002). Hotlists and Web browsing behavior—an empirical investigation. Journal of Business Research. 57(7). 776–786. 29 indexed citations
12.
Thakor, Mrugank V. & Anand Kumar. (2000). What is a professional service? A conceptual review and bi‐national investigation. Journal of Services Marketing. 14(1). 63–82. 60 indexed citations
13.
Hui, Michael K., Mrugank V. Thakor, & Ravi Gill. (1998). The Effect of Delay Type and Service Stage on Consumers' Reactions to Waiting. Journal of Consumer Research. 24(4). 469–480. 92 indexed citations
14.
Thakor, Mrugank V., et al.. (1997). Foreign Branding and Its Effects on Product Perceptions and Attitudes: A Replication and Extension in A Multicultural Setting. The Journal of Marketing Theory and Practice. 5(1). 15–30. 31 indexed citations
15.
Thakor, Mrugank V. & Lea Prevel Katsanis. (1997). A Model of Brand and Country Effects on Quality Dimensions. Journal of International Consumer Marketing. 9(3). 79–100. 101 indexed citations
16.
Katsanis, Lea Prevel & Mrugank V. Thakor. (1996). Pharmaceutical Marketing Research: A Blueprint for the Future. Journal of Pharmaceutical Marketing & Management. 10(4). 251–267.
17.
Thakor, Mrugank V.. (1996). Brand origin: conceptualization and review. Journal of Consumer Marketing. 13(3). 27–42. 265 indexed citations
18.
Thakor, Mrugank V.. (1994). Innate: Development of a New Intrinsic Motivation Measure Using Confirmatory Factor Analytic Methods. ACR Asia-Pacific Advances. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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