Dick Mizerski

1.4k citations
35 papers · 1.1k indexed · h-index 12
Topics
Consumer Behavior in Brand Consumption and Identification (11 papers)Digital Marketing and Social Media (7 papers)Consumer Market Behavior and Pricing (5 papers)
Partner nations
AustraliaMalaysiaBrunei

In The Last Decade

Dick Mizerski

30 papers receiving 968 citations

Peers

Dick Mizerski
Comparison fields: 5 of 69
  • Sociology and Political Science 734
  • Marketing 632
  • Organizational Behavior and Human Resource Management 182
  • Accounting 133
  • Literature and Literary Theory 104
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Countries citing papers authored by Dick Mizerski

Since Specialization
Citations

This map shows the geographic impact of Dick Mizerski's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Dick Mizerski with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Dick Mizerski more than expected).

Fields of papers citing papers by Dick Mizerski

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Dick Mizerski. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Dick Mizerski. The network helps show where Dick Mizerski may publish in the future.

Co-authorship network of co-authors of Dick Mizerski

This figure shows the co-authorship network connecting the top 25 collaborators of Dick Mizerski. A scholar is included among the top collaborators of Dick Mizerski based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Dick Mizerski. Dick Mizerski is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 7
2 3
3 5
4 40
5 17
6
Modern Religious Verdicts on Consumption: Who Bothers and Who Does Not?
1
7 320
8 122
9
Using Brand Knowledge to Predict Beer Brand Preferences and Loyalty for Samples of New Frequent Users in Perth and Beijing
1
10 11
11 28
12 23
13 55
14 3
15
Assessing the Effects of In-School Point of Purchase and Sampling on the Choice of a Healthy Food Option
1
16
Questioning the Construct of "Susceptibility" in the Causal Link Between Tobacco Industry Promotion and Adolescent Smoking
2
17
The Stochastic Nature of Adult Purchase of a Child's Fast Food Cartoon-Based Premium
1
18
E-Branding by the World's Top 100 Brands
1
19 1
20 9

About Dick Mizerski

Dick Mizerski is a scholar working on Marketing, Tourism, Leisure and Hospitality Management and General Decision Sciences, having authored 35 papers that have together received 1.1k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (7 papers) and Consumer Market Behavior and Pricing (5 papers). The work is most often cited by research in Marketing (632 citations), Organizational Behavior and Human Resource Management (182 citations) and Sociology and Political Science (734 citations). Dick Mizerski has collaborated with scholars based in Australia, Malaysia and Brunei. Frequent co-authors include Nazlida Muhamad, Fang Liu, Jianyao Li, Desmond Lam, Dessy Kurnia Sari, Rohan Miller, Alvin Lee, Saalem Sadeque, Shasha Wang and Sally Gainsbury. Their work appears in journals such as Journal of Business Research, Australasian Journal of Paramedicine and European Journal of Marketing.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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