Suraksha Gupta

4.7k total citations · 1 hit paper
75 papers, 3.1k citations indexed

About

Suraksha Gupta is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Suraksha Gupta has authored 75 papers receiving a total of 3.1k indexed citations (citations by other indexed papers that have themselves been cited), including 40 papers in Marketing, 29 papers in Sociology and Political Science and 25 papers in Strategy and Management. Recurrent topics in Suraksha Gupta's work include Consumer Behavior in Brand Consumption and Identification (26 papers), Digital Marketing and Social Media (23 papers) and Customer Service Quality and Loyalty (18 papers). Suraksha Gupta is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (26 papers), Digital Marketing and Social Media (23 papers) and Customer Service Quality and Loyalty (18 papers). Suraksha Gupta collaborates with scholars based in United Kingdom, United States and China. Suraksha Gupta's co-authors include Pantea Foroudi, Mohammad M. Foroudi, T.C. Melewar, Uthayasankar Sivarajah, Sena Ozdemir, V. Kumar, Yichuan Wang, Zhongqi Jin, Qionglei Yu and Zahir Irani and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Computers in Human Behavior.

In The Last Decade

Suraksha Gupta

74 papers receiving 2.9k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

AI-Augmented HRM: Literature review and a proposed multilevel framework for future research

2023 67 citations Verma Prikshat, Parth Patel et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Suraksha Gupta United Kingdom	30	1.4k	1.1k	887	669	361	75	3.1k
Gaia Rubera Italy	22	1.0k 0.8×	897 0.8×	1.4k 1.5×	649 1.0×	291 0.8×	40	2.9k
Ja‐Shen Chen Taiwan	27	1.1k 0.8×	900 0.8×	852 1.0×	701 1.0×	688 1.9×	62	2.9k
Fauzia Jabeen United Arab Emirates	35	1.1k 0.8×	924 0.8×	1.1k 1.3×	638 1.0×	302 0.8×	140	3.9k
Rajan Varadarajan United States	23	1.2k 0.9×	711 0.6×	1.0k 1.1×	795 1.2×	426 1.2×	45	2.7k
Kai Oliver Thiele Germany	6	956 0.7×	917 0.8×	782 0.9×	800 1.2×	635 1.8×	8	3.4k
Robert Ebo Hinson Ghana	29	879 0.6×	870 0.8×	899 1.0×	648 1.0×	669 1.9×	152	2.9k
Audhesh K. Paswan United States	36	1.8k 1.3×	1.2k 1.1×	1.2k 1.4×	1.0k 1.5×	571 1.6×	109	3.9k
Sven Heidenreich Germany	28	1.1k 0.8×	923 0.8×	871 1.0×	634 0.9×	636 1.8×	74	3.0k
Risto Rajala Finland	31	1.2k 0.9×	809 0.7×	1.3k 1.5×	632 0.9×	419 1.2×	103	3.1k
Edward Ramirez United States	13	1.2k 0.9×	735 0.7×	800 0.9×	541 0.8×	374 1.0×	29	2.7k

Countries citing papers authored by Suraksha Gupta

Since Specialization

Citations

This map shows the geographic impact of Suraksha Gupta's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Suraksha Gupta with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Suraksha Gupta more than expected).

Fields of papers citing papers by Suraksha Gupta

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Suraksha Gupta. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Suraksha Gupta. The network helps show where Suraksha Gupta may publish in the future.

Co-authorship network of co-authors of Suraksha Gupta

This figure shows the co-authorship network connecting the top 25 collaborators of Suraksha Gupta. A scholar is included among the top collaborators of Suraksha Gupta based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Suraksha Gupta. Suraksha Gupta is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Behl, Abhishek, et al.. (2025). Role of blockchain in shaping trust and purchase intentions for beauty brands advertised online. International Journal of Advertising. 44(8). 1458–1482. 1 indexed citations

Gupta, Suraksha, Yichuan Wang, Parth Patel, & Michael Czinkota. (2025). Navigating the future of AI in marketing: AI integration across borders, ethical considerations, and policy implications. International Journal of Information Management. 82. 102871–102871. 5 indexed citations

Ramani, Shyama V., et al.. (2025). Sustainable consumption with slow fashion. International Journal of Advertising. 44(8). 1661–1683. 1 indexed citations

Yannopoulou, Natalia, et al.. (2024). How Disinformation Affects Sales: Examining the Advertising Campaign of a Socially Responsible Brand. Journal of Business Research. 182. 114789–114789. 6 indexed citations

Cao, Dongmei, et al.. (2024). From vineyard to table: Uncovering wine quality for sales management through machine learning. Journal of Business Research. 176. 114576–114576. 5 indexed citations

Prikshat, Verma, Parth Patel, Sanjeev Kumar, Suraksha Gupta, & Ashish Malik. (2024). Role of Socio-Cultural Capital and Country-Level Affluence in Ethical Consumerism. Journal of Business Ethics. 191(4). 697–711. 2 indexed citations

Gupta, Suraksha, et al.. (2024). Cognitive analytics enabled responsible artificial intelligence for business model innovation: A multilayer perceptron neural networks estimation. Journal of Business Research. 182. 114788–114788. 7 indexed citations

Agnihotri, Arpita, et al.. (2023). Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers’ uncivil behavior?. Journal of Business Research. 165. 114027–114027. 13 indexed citations

Gupta, Suraksha, Yichuan Wang, & Michael Czinkota. (2023). Reshoring: A Road to Industry 4.0 Transformation. British Journal of Management. 34(3). 1081–1099. 18 indexed citations

10.

Gölgeci̇, İsmail, et al.. (2022). Exploring the role of social capital mechanisms in cooperative resilience. Journal of Business Research. 143. 375–386. 45 indexed citations

11.

Gupta, Suraksha, et al.. (2021). The Application of the Principles of Responsible AI on Social Media Marketing for Digital Health. Information Systems Frontiers. 25(6). 2275–2299. 51 indexed citations

12.

Wang, Yichuan, Minhao Zhang, Shuyang Li, Fraser McLeay, & Suraksha Gupta. (2021). Corporate Responses to the Coronavirus Crisis and their Impact on Electronic‐Word‐of‐Mouth and Trust Recovery: Evidence from Social Media. British Journal of Management. 32(4). 1184–1202. 46 indexed citations

13.

Gupta, Suraksha. (2020). Motivating resellers of the international brand in competitive markets. Qualitative Market Research An International Journal. 23(4). 663–677. 1 indexed citations

14.

Gupta, Suraksha, et al.. (2020). Eco-innovation for environment and waste prevention. Journal of Business Research. 122. 627–639. 98 indexed citations

15.

Sivarajah, Uthayasankar, Zahir Irani, Suraksha Gupta, & Kamran Mahroof. (2019). Role of big data and social media analytics for business to business sustainability: A participatory web context. Industrial Marketing Management. 86. 163–179. 197 indexed citations

16.

Wang, Yichuan, LeeAnn Kung, Suraksha Gupta, & Sena Ozdemir. (2019). Leveraging Big Data Analytics to Improve Quality of Care in Healthcare Organizations: A Configurational Perspective. British Journal of Management. 30(2). 362–388. 109 indexed citations

17.

Hafeez, Khalid, et al.. (2018). Knowledge sharing by entrepreneurs in a virtual community of practice (VCoP). Information Technology and People. 32(2). 405–429. 38 indexed citations

18.

Foroudi, Mohammad M., et al.. (2018). Nations as brands: Cinema's place in the branding role. Journal of Business Research. 116. 721–733. 17 indexed citations

19.

Foroudi, Pantea, T.C. Melewar, & Suraksha Gupta. (2017). Corporate Logo: History, Definition, and Components. International Studies of Management and Organization. 47(2). 176–196. 37 indexed citations

20.

Foroudi, Pantea, Zhongqi Jin, Suraksha Gupta, T.C. Melewar, & Mohammad M. Foroudi. (2016). Influence of innovation capability and customer experience on reputation and loyalty. Journal of Business Research. 69(11). 4882–4889. 156 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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