Mark S. Glynn

3.8k total citations · 1 hit paper
22 papers, 2.7k citations indexed

About

Mark S. Glynn is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Mark S. Glynn has authored 22 papers receiving a total of 2.7k indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Marketing, 13 papers in Organizational Behavior and Human Resource Management and 5 papers in Sociology and Political Science. Recurrent topics in Mark S. Glynn's work include Consumer Behavior in Brand Consumption and Identification (14 papers), Customer Service Quality and Loyalty (13 papers) and Digital Marketing and Social Media (5 papers). Mark S. Glynn is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Customer Service Quality and Loyalty (13 papers) and Digital Marketing and Social Media (5 papers). Mark S. Glynn collaborates with scholars based in New Zealand, Australia and Lebanon. Mark S. Glynn's co-authors include Roderick J. Brodie, Linda D. Hollebeek, Victoria Little, Shaoshan Chen, Judy Motion, Katharine Jones, Roger Baxter and Adam Lindgreen and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and European Journal of Marketing.

In The Last Decade

Mark S. Glynn

21 papers receiving 2.5k citations

Hit Papers

Consumer Brand Engagement in Social Media: Conceptualizat... 2014 2026 2018 2022 2014 500 1000 1.5k 2.0k
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
    2014 2.1k citations Linda D. Hollebeek, Mark S. Glynn et al. Journal of Interactive Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Mark S. Glynn New Zealand 11 2.1k 1.7k 892 707 215 22 2.7k
Anna Morgan‐Thomas United Kingdom 14 1.7k 0.8× 1.3k 0.8× 637 0.7× 619 0.9× 422 2.0× 24 2.4k
Moira Clark United Kingdom 22 1.6k 0.8× 1.8k 1.0× 1.4k 1.5× 778 1.1× 211 1.0× 54 2.9k
Caroline Wiertz United Kingdom 19 2.0k 1.0× 1.2k 0.7× 639 0.7× 646 0.9× 201 0.9× 26 2.6k
Anita Pansari United States 9 1.7k 0.8× 1.4k 0.8× 1.1k 1.2× 616 0.9× 247 1.1× 11 2.4k
Pradeep K. Korgaonkar United States 24 1.8k 0.9× 1.6k 0.9× 590 0.7× 1.2k 1.7× 145 0.7× 54 2.7k
Barbara Bickart United States 17 1.9k 0.9× 1.4k 0.8× 586 0.7× 685 1.0× 129 0.6× 35 2.6k
Helge Thorbjørnsen Norway 18 1.4k 0.6× 1.0k 0.6× 582 0.7× 894 1.3× 261 1.2× 46 2.1k
John Kim United States 10 1.4k 0.7× 1.1k 0.6× 586 0.7× 408 0.6× 125 0.6× 15 1.8k
Shiri D. Vivek United States 8 1.7k 0.8× 1.3k 0.7× 963 1.1× 643 0.9× 244 1.1× 15 2.3k
Laurence Dessart Belgium 13 1.8k 0.8× 1.3k 0.7× 533 0.6× 564 0.8× 112 0.5× 23 2.1k

Countries citing papers authored by Mark S. Glynn

Since Specialization
Citations

This map shows the geographic impact of Mark S. Glynn's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark S. Glynn with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark S. Glynn more than expected).

Fields of papers citing papers by Mark S. Glynn

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mark S. Glynn. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark S. Glynn. The network helps show where Mark S. Glynn may publish in the future.

Co-authorship network of co-authors of Mark S. Glynn

This figure shows the co-authorship network connecting the top 25 collaborators of Mark S. Glynn. A scholar is included among the top collaborators of Mark S. Glynn based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mark S. Glynn. Mark S. Glynn is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Glynn, Mark S., et al.. (2021). Moving large classes online: Illuminating the experience of the sudden transition of large, face-to-face programmes to the online environment in Dublin City University, in response to the Covid-19 crisis. Dublin City University Open Access Institutional Repository (Dublin City University). 2 indexed citations
2.
Jones, Katharine & Mark S. Glynn. (2019). How children use social media for brand interactions. Young Consumers Insight and Ideas for Responsible Marketers. 20(2). 16 indexed citations
3.
Glynn, Mark S., et al.. (2015). Towards a Framework of a Salesperson's Resource Facilitation and Interaction. Australasian Marketing Journal (AMJ). 23(2). 124–131. 8 indexed citations
4.
Glynn, Mark S., et al.. (2014). Client contribution to professional service delivery: Implications for relationship quality. Journal of Applied Business Research (JABR). 12(1). 19. 5 indexed citations
5.
Hollebeek, Linda D., Mark S. Glynn, & Roderick J. Brodie. (2014). Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation. Journal of Interactive Marketing. 28(2). 149–165. 2138 indexed citations breakdown →
6.
Baxter, Roger, et al.. (2013). How salespeople facilitate buyers' resource availability to enhance seller outcomes. Industrial Marketing Management. 42(7). 1121–1130. 12 indexed citations
7.
Glynn, Mark S., Roderick J. Brodie, & Judy Motion. (2012). The benefits of manufacturer brands to retailers. European Journal of Marketing. 46(9). 1127–1149. 23 indexed citations
8.
Glynn, Mark S.. (2011). Primer in B2B brand-building strategies with a reader practicum. Journal of Business Research. 65(5). 666–675. 58 indexed citations
9.
Glynn, Mark S.. (2010). The moderating effect of brand strength in manufacturer–reseller relationships. Industrial Marketing Management. 39(8). 1226–1233. 61 indexed citations
10.
Glynn, Mark S.. (2009). MANUFACTURER BRAND BENEFITS: MIXED METHODS SCALING.
11.
Glynn, Mark S.. (2009). Integrating brand, retailer and end-customer perspectives. Marketing Theory. 9(1). 137–140. 1 indexed citations
12.
Lindgreen, Adam, et al.. (2009). Purchasing orientation. Journal of Business and Industrial Marketing. 24(3/4). 148–153. 8 indexed citations
13.
Glynn, Mark S. & Shaoshan Chen. (2009). Consumer‐factors moderating private label brand success: further empirical results. International Journal of Retail & Distribution Management. 37(11). 896–914. 71 indexed citations
14.
Glynn, Mark S.. (2009). Business to Business Brand Management. 15. 7 indexed citations
15.
Glynn, Mark S.. (2007). How Retail Category Differences Moderate Retailer Perceptions of Manufacturer Brands. Australasian Marketing Journal (AMJ). 15(2). 55–67. 6 indexed citations
16.
Glynn, Mark S., Judy Motion, & Roderick J. Brodie. (2007). Sources of brand benefits in manufacturer‐reseller B2B relationships. Journal of Business and Industrial Marketing. 22(6). 400–409. 52 indexed citations
17.
Brodie, Roderick J., Mark S. Glynn, & Victoria Little. (2006). The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?. Marketing Theory. 6(3). 363–379. 147 indexed citations
18.
Glynn, Mark S., Judy Motion, & Roderick J. Brodie. (2003). Retailers’ perceived value of manufacturers’ brands. AUT Scholarly Commons. 2 indexed citations
19.
Brodie, Roderick J., et al.. (2002). Towards a Theory of Marketplace Equity. Marketing Theory. 2(1). 5–28. 50 indexed citations
20.
Glynn, Mark S. & Roderick J. Brodie. (1998). The importance of brand‐specific associations in brand extension: further empirical results. Journal of Product & Brand Management. 7(6). 509–518. 28 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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