Richard G. Starr

680 total citations
14 papers, 462 citations indexed

About

Richard G. Starr is a scholar working on Marketing, Strategy and Management and Social Psychology. According to data from OpenAlex, Richard G. Starr has authored 14 papers receiving a total of 462 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 4 papers in Strategy and Management and 3 papers in Social Psychology. Recurrent topics in Richard G. Starr's work include Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (3 papers) and Sensory Analysis and Statistical Methods (2 papers). Richard G. Starr is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (3 papers) and Sensory Analysis and Statistical Methods (2 papers). Richard G. Starr collaborates with scholars based in New Zealand, United States and Sweden. Richard G. Starr's co-authors include Eva M. Hyatt, Lawrence L. Garber, Suvi Nenonen, Roderick J. Brodie, Catherine Frethey‐Bentham, Paul N. Bloom, Karen V. Fernandez, Peter J. Danaher and Mike Lee and has published in prestigious journals such as Tourism Management, Industrial Marketing Management and European Journal of Marketing.

In The Last Decade

Richard G. Starr

14 papers receiving 423 citations

Peers

Countries citing papers authored by Richard G. Starr

Since Specialization

Citations

This map shows the geographic impact of Richard G. Starr's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Richard G. Starr with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Richard G. Starr more than expected).

Fields of papers citing papers by Richard G. Starr

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Richard G. Starr. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Richard G. Starr. The network helps show where Richard G. Starr may publish in the future.

Co-authorship network of co-authors of Richard G. Starr

This figure shows the co-authorship network connecting the top 25 collaborators of Richard G. Starr. A scholar is included among the top collaborators of Richard G. Starr based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Richard G. Starr. Richard G. Starr is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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14 of 14 papers shown

#	Work	Indexed citations
1	Embracing the tension: managing short-term horizons in long-term transitions 2025 ·Research in Hospitality Management ·(unknown), (unknown), Mike Lee, Richard G. Starr	1
2	On the same boat but singing a different tune: Coopetition between hotels and platforms close to customers 2022 ·Industrial Marketing Management ·(unknown), Suvi Nenonen, Richard G. Starr	12
3	From channel integration to platform integration: Capabilities required in hospitality 2021 ·Industrial Marketing Management ·(unknown), Suvi Nenonen, Richard G. Starr	18
4	Coopetition with platforms: Balancing the interplay of cooperation and competition in hospitality 2021 ·Tourism Management ·(unknown), Suvi Nenonen, Richard G. Starr	31
5	Peer-To-Peer Interactions in the Sharing Economy: Exploring the Role of Reciprocity within a Chinese Social Network 2020 ·Australasian Marketing Journal (AMJ) ·Richard G. Starr, (unknown), Catherine Frethey‐Bentham, Roderick J. Brodie	23
6	Counterfeiting: conceptual issues and implications for branding 2019 ·Journal of Product & Brand Management ·(unknown), Richard G. Starr, Roderick J. Brodie	17
7	Certification and authentication of brand value propositions 2016 ·Journal of Brand Management ·Richard G. Starr, Roderick J. Brodie	14
8	The Mindcam methodology: perceiving through the native's eye 2007 ·Qualitative Market Research An International Journal ·Richard G. Starr, Karen V. Fernandez	11
9	Reply to commentaries on 2002 ·Food Quality and Preference ·Lawrence L. Garber, Eva M. Hyatt, Richard G. Starr	16
10	Measuring consumer response to food products 2002 ·Food Quality and Preference ·Lawrence L. Garber, Eva M. Hyatt, Richard G. Starr	99
11	Placing Food Color Experimentation into a Valid Consumer Context 2001 ·Journal of Food Products Marketing ·Lawrence L. Garber, Eva M. Hyatt, Richard G. Starr	46
12	The Effects of Food Color on Perceived Flavor 2000 ·The Journal of Marketing Theory and Practice ·Lawrence L. Garber, Eva M. Hyatt, Richard G. Starr	152
13	A study of marketing departments in Australasian universities 1998 ·European Journal of Marketing ·Peter J. Danaher, Richard G. Starr	10
14	The power relationships of brand managers 1994 ·Marketing Letters ·Richard G. Starr, Paul N. Bloom	12

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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