Duncan Simester
Impact in
- Marketing top 0.2%
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- General Decision Sciences top 1%
Papers in
- Marketing 43
- Consumer Market Behavior and Pricing 41
- Consumer Retail Behavior Studies 6
-
- Auction Theory and Applications 14
- Co-authors
- Eric T. AndersonJohn R. HauserMarc KnezBirger WernerfeltDražen PrelecKarsten T. HansenGavan J. FitzsimonsPeng Sun
- Journals
- Marketing Science (16 papers)Management Science (11 papers)Journal of Marketing Research (7 papers)Harvard business review (4 papers)The Review of Economics and Statistics (2 papers)
- Partner nations
- United StatesCanadaPhilippines
In The Last Decade
Duncan Simester
71 papers receiving 3.7k citations
Peers
Comparison fields: 5 of 130
- Marketing 2.2k
- General Decision Sciences 267
- Management Information Systems 614
- Management Science and Operations Research 783
- Strategy and Management 799
Countries citing papers authored by Duncan Simester
This map shows the geographic impact of Duncan Simester's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Duncan Simester with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Duncan Simester more than expected).
Fields of papers citing papers by Duncan Simester
This network shows the impact of papers produced by Duncan Simester. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Duncan Simester. The network helps show where Duncan Simester may publish in the future.
Co-authors
The 25 scholars most cited alongside Duncan Simester, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 1 | |
| 2 | 2025 | 0 | |
| 3 | 2023 | 1 | |
| 4 | 2022 | 3 | |
| 5 | 2022 | 0 | |
| 6 | 2017 | 0 | |
| 7 | Voting For Charity: the Benefits For Firms of Direct Consumer Involvement in Charitable Campaigns | 2016 | 0 |
| 8 | The lost art of thinking in large organizations | 2016 | 2 |
| 9 | Why Do Salespeople Spend So Much Time Lobbying for Low Prices | 2014 | 0 |
| 10 | 2013 | 107 | |
| 11 | 2012 | 4 | |
| 12 | A step-by-step guide to smart business experiments | 2011 | 23 |
| 13 | Why are Bad Products So Hard to Kill | 2010 | 1 |
| 14 | 2006 | 194 | |
| 15 | 8| Finally, Market Research You Can Use | 2004 | 4 |
| 16 | Cuide las señales que dan sus precios | 2003 | 1 |
| 17 | Making Across-the-Board Incentives Work | 2002 | 4 |
| 18 | 2001 | 253 | |
| 19 | 1994 | 276 | |
| 20 | 1990 | 1 |
About Duncan Simester
Duncan Simester is a scholar working on Marketing, Management Science and Operations Research, Management Information Systems, Economics and Econometrics and Strategy and Management, having authored 76 papers that have together received 4.0k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (41 papers), Auction Theory and Applications (14 papers), Digital Platforms and Economics (13 papers), Merger and Competition Analysis (13 papers), Supply Chain and Inventory Management (9 papers), Economic and Environmental Valuation (8 papers), Experimental Behavioral Economics Studies (6 papers) and Consumer Retail Behavior Studies (6 papers). The work is most often cited by research in Marketing (2.2k citations), General Decision Sciences (267 citations), Management Information Systems (614 citations), Management Science and Operations Research (783 citations) and Strategy and Management (799 citations). Duncan Simester has collaborated with scholars based in United States, Canada and Philippines. Frequent co-authors include Eric T. Anderson, John R. Hauser, Marc Knez, Birger Wernerfelt, Dražen Prelec, Karsten T. Hansen, Gavan J. Fitzsimons, Peng Sun, Olivier Toubia and Yu Jeffrey Hu. Their work appears in journals such as Marketing Science, Management Science, Journal of Marketing Research, Harvard business review and The Review of Economics and Statistics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.