Rakesh Niraj
Impact in
- Marketing top 2%
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Customer churn and segmentation
-
- Customer Service Quality and Loyalty
Papers in ⓘ
- Marketing 16
- Consumer Market Behavior and Pricing 14
- Consumer Retail Behavior Studies 8
-
- Economics of Agriculture and Food Markets 3
- Co-authors
- Chakravarthi Narasimhan (6 shared papers)Mahendra Gupta (2 shared papers)Anand Jaiswal (3 shared papers)Vineet Padmanabhan (2 shared papers)P.B. Seetharaman (2 shared papers)Ganesh Iyer (2 shared papers)Pingali Venugopal (1 shared paper)Ramkumar Janakiraman (1 shared paper)
- Journals
- Decision Sciences (1 paper)Journal of Services Marketing (1 paper)Management Science (1 paper)Marketing Science (1 paper)Journal of Business-to-Business Marketing (1 paper)
- Partner nations
- United StatesIndiaUnited Kingdom
In The Last Decade
Rakesh Niraj
22 papers receiving 692 citations
Peers
Comparison fields: 5 of 61
- Marketing 495
- Organizational Behavior and Human Resource Management 293
- Management Information Systems 181
- Information Systems and Management 97
- Strategy and Management 165
Countries citing papers authored by Rakesh Niraj
This map shows the geographic impact of Rakesh Niraj's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rakesh Niraj with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rakesh Niraj more than expected).
Fields of papers citing papers by Rakesh Niraj
This network shows the impact of papers produced by Rakesh Niraj. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rakesh Niraj. The network helps show where Rakesh Niraj may publish in the future.
Co-authors
The 21 scholars most cited alongside Rakesh Niraj, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 22 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2001 | 219 | |
| 2 | 2011 | 84 | |
| 3 | 2008 | 78 | |
| 4 | 2007 | 75 | |
| 5 | 2010 | 58 | |
| 6 | ["A Cross-Category Model of Households'; Incidence and Quantity Decisions"] | 2008 | 44 |
| 7 | 2018 | 34 | |
| 8 | 2011 | 23 | |
| 9 | 2004 | 22 | |
| 10 | 2019 | 21 | |
| 11 | 2008 | 18 | |
| 12 | 2015 | 15 | |
| 13 | 2009 | 12 | |
| 14 | 2020 | 11 | |
| 15 | 2012 | 10 | |
| 16 | 2022 | 7 | |
| 17 | 2006 | 6 | |
| 18 | 2019 | 6 | |
| 19 | Why and How Quality Wins over Network Effects and What it Means | 2008 | 5 |
| 20 | 2013 | 3 |
About Rakesh Niraj
Rakesh Niraj is a scholar working on Marketing, Economics and Econometrics, Management Science and Operations Research, Organizational Behavior and Human Resource Management and Strategy and Management, having authored 22 papers that have together received 755 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (14 papers), Consumer Retail Behavior Studies (8 papers), Customer Service Quality and Loyalty (6 papers), Digital Platforms and Economics (5 papers), Innovation Diffusion and Forecasting (4 papers), Supply Chain and Inventory Management (3 papers), Digital Marketing and Social Media (3 papers) and Economics of Agriculture and Food Markets (3 papers). The work is most often cited by research in Marketing (495 citations), Organizational Behavior and Human Resource Management (293 citations), Management Information Systems (181 citations), Information Systems and Management (97 citations) and Strategy and Management (165 citations). Rakesh Niraj has collaborated with scholars based in United States, India and United Kingdom. Frequent co-authors include Chakravarthi Narasimhan, Mahendra Gupta, Anand Jaiswal, Vineet Padmanabhan, P.B. Seetharaman, Ganesh Iyer, Pingali Venugopal, Ramkumar Janakiraman, Manoj K. Agarwal and Jagdip Singh. Their work appears in journals such as Decision Sciences, Journal of Services Marketing, Management Science, Marketing Science and Journal of Business-to-Business Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.