Priscilla A. LaBarbera

2.3k total citations · 1 hit paper
27 papers, 1.8k citations indexed

About

Priscilla A. LaBarbera is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Priscilla A. LaBarbera has authored 27 papers receiving a total of 1.8k indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 9 papers in Sociology and Political Science and 4 papers in Information Systems and Management. Recurrent topics in Priscilla A. LaBarbera's work include Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (4 papers) and Technology Adoption and User Behaviour (3 papers). Priscilla A. LaBarbera is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (4 papers) and Technology Adoption and User Behaviour (3 papers). Priscilla A. LaBarbera collaborates with scholars based in United States, Netherlands and Canada. Priscilla A. LaBarbera's co-authors include David Mazursky, Ajit Kambil, Marios Koufaris, Elizabeth C. Hirschman, Srinivas K. Reddy, Eric Yorkston, John A. Czepiel, J. MacLachlan, William Lazer and Edward L. Melnick and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Priscilla A. LaBarbera

24 papers receiving 1.5k citations

Hit Papers

A Longitudinal Assessment... 1983 2026 1997 2011 1983 200 400 600
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process
    1983 662 citations Priscilla A. LaBarbera, David Mazursky Journal of Marketing Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Priscilla A. LaBarbera United States 16 1.1k 985 727 524 188 27 1.8k
Gilbert D. Harrell United States 16 1.2k 1.1× 934 0.9× 731 1.0× 356 0.7× 151 0.8× 23 1.9k
Donald F. Cox United States 7 1.2k 1.1× 635 0.6× 959 1.3× 655 1.3× 159 0.8× 10 2.1k
Louis M. Capella United States 13 900 0.8× 487 0.5× 699 1.0× 290 0.6× 165 0.9× 28 1.5k
Pierre Filiatrault Canada 20 821 0.8× 634 0.6× 513 0.7× 169 0.3× 182 1.0× 38 1.4k
Janny Hoekstra Netherlands 14 1.0k 0.9× 892 0.9× 698 1.0× 363 0.7× 168 0.9× 29 1.6k
Cathy Goodwin United States 18 839 0.8× 1.0k 1.1× 845 1.2× 403 0.8× 168 0.9× 31 1.7k
Sajeev Varki United States 14 968 0.9× 962 1.0× 642 0.9× 319 0.6× 185 1.0× 20 1.5k
Mary Ann Eastlick United States 18 1.2k 1.1× 788 0.8× 1.2k 1.6× 964 1.8× 131 0.7× 24 2.1k
Donald H. Granbois United States 14 824 0.8× 610 0.6× 517 0.7× 180 0.3× 115 0.6× 25 1.4k
Howard Marmorstein United States 16 1.5k 1.3× 583 0.6× 788 1.1× 406 0.8× 221 1.2× 34 2.2k

Countries citing papers authored by Priscilla A. LaBarbera

Since Specialization
Citations

This map shows the geographic impact of Priscilla A. LaBarbera's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Priscilla A. LaBarbera with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Priscilla A. LaBarbera more than expected).

Fields of papers citing papers by Priscilla A. LaBarbera

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Priscilla A. LaBarbera. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Priscilla A. LaBarbera. The network helps show where Priscilla A. LaBarbera may publish in the future.

Co-authorship network of co-authors of Priscilla A. LaBarbera

This figure shows the co-authorship network connecting the top 25 collaborators of Priscilla A. LaBarbera. A scholar is included among the top collaborators of Priscilla A. LaBarbera based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Priscilla A. LaBarbera. Priscilla A. LaBarbera is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Kambil, Ajit, et al.. (2005). Marketing in electronic commerce. 2679–2679. 1 indexed citations
2.
Kambil, Ajit, Arnold Kamis, Marios Koufaris, & Priscilla A. LaBarbera. (2000). Marketing in Electronic Commerce - Introduction.. Hawaii International Conference on System Sciences.
3.
LaBarbera, Priscilla A., et al.. (1995). GSR Reconsidered: A Behavior-based Approach to Evaluating and Improving the Sales Potency of Advertising. Journal of Advertising Research. 35(5). 33–53. 11 indexed citations
4.
Hirschman, Elizabeth C. & Priscilla A. LaBarbera. (1990). Dimensions of possession importance. Psychology and Marketing. 7(3). 215–233. 22 indexed citations
5.
Hirschman, Elizabeth C. & Priscilla A. LaBarbera. (1989). The Meaning of Christmas. 25 indexed citations
6.
Mazursky, David, et al.. (1987). When consumers switch brands. Psychology and Marketing. 4(1). 17–30. 81 indexed citations
7.
LaBarbera, Priscilla A. & Srinivas K. Reddy. (1987). Resistance to the Adoption of Advertising by Dermatologists and Plastic Surgeons. Journal of Advertising Research. 27(3). 43–50. 19 indexed citations
8.
LaBarbera, Priscilla A. & Edward L. Melnick. (1987). Consumer Protection Laws: Violator Detection and Enforcement Strategy. Management Science. 33(10). 1348–1356. 1 indexed citations
9.
Reddy, Srinivas K. & Priscilla A. LaBarbera. (1985). Hierarchical Models of Attitude. Multivariate Behavioral Research. 20(4). 451–472. 17 indexed citations
10.
LaBarbera, Priscilla A.. (1983). The Diffusion of Trade Association Advertising Self-Regulation. Journal of Marketing. 47(1). 58–67. 27 indexed citations
11.
LaBarbera, Priscilla A.. (1983). The Diffusion of Trade Association Advertising Self-Regulation. Journal of Marketing. 47(1). 58–58. 13 indexed citations
12.
LaBarbera, Priscilla A.. (1982). Overcoming a No-Reputation Liability through Documentation and Advertising Regulation. Journal of Marketing Research. 19(2). 223–223. 16 indexed citations
13.
LaBarbera, Priscilla A.. (1982). Overcoming a No-Reputation Liability through Documentation and Advertising Regulation. Journal of Marketing Research. 19(2). 223–228. 41 indexed citations
14.
LaBarbera, Priscilla A.. (1981). The Shame of Magazine Advertising. Journal of Advertising. 10(1). 31–37. 10 indexed citations
15.
Peterson, Robin T., Robert L. Anderson, Manoj K. Agarwal, et al.. (1980). Book reviews. Journal of the Academy of Marketing Science. 8(3). 300–310. 1 indexed citations
16.
LaBarbera, Priscilla A.. (1980). Analyzing and Advancing the State of the Art of Advertising Self-Regulation. Journal of Advertising. 9(4). 27–38. 47 indexed citations
17.
LaBarbera, Priscilla A. & William Lazer. (1980). Characteristics of Consumer Participants in Federal Trade Commission Rule Making. Journal of Consumer Affairs. 14(2). 405–417. 1 indexed citations
18.
LaBarbera, Priscilla A., et al.. (1979). Time-Compressed Speech in Radio Advertising. Journal of Marketing. 43(1). 30–30. 17 indexed citations
19.
LaBarbera, Priscilla A., et al.. (1979). Time-Compressed Speech in Radio Advertising. Journal of Marketing. 43(1). 30–36. 44 indexed citations
20.
LaBarbera, Priscilla A., et al.. (1978). Time-Compressed TV Commercials. Journal of Advertising Research. 18(4). 11–15. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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