Robin T. Peterson

4.6k total citations · 1 hit paper
106 papers, 3.4k citations indexed

About

Robin T. Peterson is a scholar working on Marketing, Management of Technology and Innovation and Sociology and Political Science. According to data from OpenAlex, Robin T. Peterson has authored 106 papers receiving a total of 3.4k indexed citations (citations by other indexed papers that have themselves been cited), including 33 papers in Marketing, 20 papers in Management of Technology and Innovation and 17 papers in Sociology and Political Science. Recurrent topics in Robin T. Peterson's work include Consumer Behavior in Brand Consumption and Identification (22 papers), Management and Marketing Education (18 papers) and Media, Gender, and Advertising (15 papers). Robin T. Peterson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (22 papers), Management and Marketing Education (18 papers) and Media, Gender, and Advertising (15 papers). Robin T. Peterson collaborates with scholars based in United States, Hong Kong and Latvia. Robin T. Peterson's co-authors include Zhilin Yang, Minjoon Jun, Shaohan Cai, George A. Zsidisin, Yam B. Limbu, Charles W. Gross, Douglas T. Ross, Barry J. Babin, Spyros Makridakis and Charles M. Hermans and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Marketing and Journal of Marketing Research.

In The Last Decade

Robin T. Peterson

102 papers receiving 2.9k citations

Hit Papers

Customer perceived value, satisfaction, and loyalty: The ... 2004 2026 2011 2018 2004 500 1000 1.5k

Peers

Robin T. Peterson
Jos Lemmink Netherlands
W. Glynn Mangold United States
Michael D. Hartline United States
Walfried M. Lassar United States
Nicholas J. Ashill United Arab Emirates
Thomas L. Baker United States
John A. Czepiel United States
Mary Wolfinbarger United States
Jos Lemmink Netherlands
Robin T. Peterson
Citations per year, relative to Robin T. Peterson Robin T. Peterson (= 1×) peers Jos Lemmink

Countries citing papers authored by Robin T. Peterson

Since Specialization
Citations

This map shows the geographic impact of Robin T. Peterson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robin T. Peterson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robin T. Peterson more than expected).

Fields of papers citing papers by Robin T. Peterson

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Robin T. Peterson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robin T. Peterson. The network helps show where Robin T. Peterson may publish in the future.

Co-authorship network of co-authors of Robin T. Peterson

This figure shows the co-authorship network connecting the top 25 collaborators of Robin T. Peterson. A scholar is included among the top collaborators of Robin T. Peterson based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Robin T. Peterson. Robin T. Peterson is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Xu, Bing & Robin T. Peterson. (2013). An empirical study on consumers’ view of new product creativity. SHILAP Revista de lepidopterología. 2 indexed citations
2.
Peterson, Robin T.. (2007). Consumer Magazine Advertisement Portrayal of Models by Race in the US: An Assessment. Journal of Marketing Communications. 13(3). 199–211. 17 indexed citations
3.
Peterson, Robin T. & Minjoon Jun. (2006). Small Business Manager Attitudes Relating to the Significance of Social Responsibility Issues: A Longitudinal Study. The Journal of Applied Management and Entrepreneurship. 11(2). 32. 12 indexed citations
4.
Peterson, Robin T.. (2006). Development of Useful Ideas in the New Product Development Process of Small Manufacturers: An Investigation. The Journal of Applied Management and Entrepreneurship. 11(3). 23. 1 indexed citations
5.
Peterson, Robin T.. (2005). Employment of Ecology Themes in Magazine Advertisements Directed to Children. Journal of Promotion Management. 11(2-3). 195–215. 6 indexed citations
6.
Peterson, Robin T. & Elise Truly Sautter. (2003). A Review of the Depiction of Senior Citizen Instrumental and Congenial Behavior in Television Commercials. Journal of Hospitality & Leisure Marketing. 10(1-2). 101–121. 7 indexed citations
7.
Peterson, Robin T.. (2003). The Application of Traditional Creativity Enlargement Methods for Instructing Marketing Students: An Exploration. Academy of Marketing Studies journal. 7(1). 77. 2 indexed citations
8.
Yang, Zhilin, et al.. (2001). Taking the pulse of internet pharmacies: Online shoppers speak out on pharmacy service issues. 21(2). 5–10. 23 indexed citations
9.
Peterson, Robin T.. (2000). Small Retailer Hiring of Older Persons: An Assessment. Academy of Entrepreneurship journal. 6(1). 48. 2 indexed citations
10.
Peterson, Robin T., et al.. (2000). Student Objectives for Gateway Jobs: The Key to Effective Teaching.. Business Education Forum. 55(1). 36–38. 1 indexed citations
11.
Peterson, Robin T.. (1999). Sales Representatives' Perceptions of the Effectiveness of Relationship Building Activities with Members of a Segment. Academy of Marketing Studies journal. 3(1). 72. 1 indexed citations
12.
Peterson, Robin T. & Minjoon Jun. (1999). Forecasting Sales in Wholesale Industry. 18(2). 15. 6 indexed citations
13.
Peterson, Robin T. & Minjoon Jun. (1998). Forecasting Practices in Accounting, Law, and Medical Professions. 17(2). 20. 1 indexed citations
14.
Peterson, Robin T., et al.. (1997). A Chinese/American Comparison of the Universality of Trust as an Applied Conceptual Tool in Wholesaler Selection Decisions. Journal of Marketing Channels. 6(1). 55–75. 2 indexed citations
15.
Peterson, Robin T.. (1994). Forecasting for Fast New Product Introduction. 13(3). 21. 3 indexed citations
16.
Peterson, Robin T.. (1993). Improving Sales Force Composite: Forecasting by Using Scripts. 12(3). 10. 2 indexed citations
17.
Peterson, Robin T.. (1993). Forecasting Practices in Retail Industry. 12(1). 11. 20 indexed citations
18.
Peterson, Robin T.. (1991). Small Business Usage of Target Marketing. Journal of Small Business Management. 29(4). 79. 6 indexed citations
19.
Peterson, Robin T.. (1989). Small Business Adoption of the Marketing Concept vs. Other Business Strategies. Journal of Small Business Management. 27(1). 38. 65 indexed citations
20.
Peterson, Robin T.. (1989). Principles of marketing. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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