Robin T. Peterson
- Organizational Behavior and Human Resource Management top 0.5%
- Marketing top 0.5%
- Sociology and Political Science top 1%
- Information Systems and Management top 0.2%
- Strategy and Management top 2%
- Co-authors
- Zhilin YangMinjoon JunShaohan CaiGeorge A. ZsidisinYam B. LimbuCharles W. GrossDouglas T. RossBarry J. Babin
- Topics
- Consumer Behavior in Brand Consumption and Identification (22 papers)Management and Marketing Education (18 papers)Media, Gender, and Advertising (15 papers)
- Cited by
- Organizational Behavior and Human Resource ManagementMarketingInformation Systems and Management
- Journals
- SHILAP Revista de lepidopterologíaJournal of MarketingJournal of Marketing Research
- Partner nations
- United StatesHong KongLatvia
In The Last Decade
Robin T. Peterson
102 papers receiving 2.9k citations
Hit Papers
Peers
Comparison fields: 5 of 127
- Organizational Behavior and Human Resource Management 1.9k
- Marketing 1.6k
- Sociology and Political Science 1.2k
- Information Systems and Management 1.2k
- Strategy and Management 474
Countries citing papers authored by Robin T. Peterson
This map shows the geographic impact of Robin T. Peterson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robin T. Peterson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robin T. Peterson more than expected).
Fields of papers citing papers by Robin T. Peterson
This network shows the impact of papers produced by Robin T. Peterson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robin T. Peterson. The network helps show where Robin T. Peterson may publish in the future.
Co-authorship network of co-authors of Robin T. Peterson
This figure shows the co-authorship network connecting the top 25 collaborators of Robin T. Peterson. A scholar is included among the top collaborators of Robin T. Peterson based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Robin T. Peterson. Robin T. Peterson is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | An empirical study on consumers’ view of new product creativity | 2 |
| 2 | 17 | |
| 3 | Small Business Manager Attitudes Relating to the Significance of Social Responsibility Issues: A Longitudinal Study | 12 |
| 4 | Development of Useful Ideas in the New Product Development Process of Small Manufacturers: An Investigation | 1 |
| 5 | 6 | |
| 6 | 7 | |
| 7 | The Application of Traditional Creativity Enlargement Methods for Instructing Marketing Students: An Exploration | 2 |
| 8 | Taking the pulse of internet pharmacies: Online shoppers speak out on pharmacy service issues | 23 |
| 9 | Small Retailer Hiring of Older Persons: An Assessment | 2 |
| 10 | Student Objectives for Gateway Jobs: The Key to Effective Teaching. | 1 |
| 11 | Sales Representatives' Perceptions of the Effectiveness of Relationship Building Activities with Members of a Segment | 1 |
| 12 | Forecasting Sales in Wholesale Industry | 6 |
| 13 | Forecasting Practices in Accounting, Law, and Medical Professions | 1 |
| 14 | 2 | |
| 15 | Forecasting for Fast New Product Introduction | 3 |
| 16 | Improving Sales Force Composite: Forecasting by Using Scripts | 2 |
| 17 | Forecasting Practices in Retail Industry | 20 |
| 18 | Small Business Usage of Target Marketing | 6 |
| 19 | Small Business Adoption of the Marketing Concept vs. Other Business Strategies | 65 |
| 20 | Principles of marketing | 1 |
About Robin T. Peterson
Robin T. Peterson is a scholar working on Marketing, Management of Technology and Innovation and Organizational Behavior and Human Resource Management, having authored 106 papers that have together received 3.4k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (22 papers), Management and Marketing Education (18 papers) and Media, Gender, and Advertising (15 papers). The work is most often cited by research in Organizational Behavior and Human Resource Management (1.9k citations), Marketing (1.6k citations) and Information Systems and Management (1.2k citations). Robin T. Peterson has collaborated with scholars based in United States, Hong Kong and Latvia. Frequent co-authors include Zhilin Yang, Minjoon Jun, Shaohan Cai, George A. Zsidisin, Yam B. Limbu, Charles W. Gross, Douglas T. Ross, Barry J. Babin, Spyros Makridakis and Charles M. Hermans. Their work appears in journals such as SHILAP Revista de lepidopterología, Journal of Marketing and Journal of Marketing Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.