Robin T. Peterson

About

Robin T. Peterson is a scholar working on Marketing, Management of Technology and Innovation and Sociology and Political Science. According to data from OpenAlex, Robin T. Peterson has authored 91 papers receiving a total of 2.8k indexed citations (citations by other indexed papers that have themselves been cited), including 31 papers in Marketing, 19 papers in Management of Technology and Innovation and 16 papers in Sociology and Political Science. Recurrent topics in Robin T. Peterson’s work include Consumer Behavior in Brand Consumption and Identification (20 papers), Management and Marketing Education (17 papers) and Media, Gender, and Advertising (13 papers). Robin T. Peterson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Management and Marketing Education (17 papers) and Media, Gender, and Advertising (13 papers). Robin T. Peterson collaborates with scholars based in United States, Hong Kong and Latvia. Robin T. Peterson's co-authors include Zhilin Yang, Minjoon Jun, Shaohan Cai, George A. Zsidisin, Yam B. Limbu, Spyros Makridakis, Steven C. Wheelwright, Charles W. Gross, Douglas T. Ross and Barry J. Babin and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Ethics.

In The Last Decade

Co-authorship network of co-authors of Robin T. Peterson i

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Fields of papers citing papers by Robin T. Peterson

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Robin T. Peterson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robin T. Peterson. The network helps show where Robin T. Peterson may publish in the future.

Countries citing papers authored by Robin T. Peterson

Since Specialization

Citations

This map shows the geographic impact of Robin T. Peterson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robin T. Peterson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robin T. Peterson more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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