Waldemar Pfoertsch
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification 3
- Marketing and Advertising Strategies 2
- Strategy and Management top 10%
- Innovation and Knowledge Management 2
- Business Strategies and Innovation 2
- Organizational Leadership and Management Strategies 1
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- Digital Marketing and Social Media 3
- Halal products and consumer behavior 1
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- Digital Innovation in Industries 3
- Co-authors
- Philip KotlerJennifer D. ChandlerChristian LinderJunsong ChenKatherine XinJoseph J. GiglieranoArthur YeungYipeng Liu
- Journals
- SHILAP Revista de lepidopterología (1 paper)Journal of Business and Industrial Marketing (1 paper)Academy of Marketing Studies journal (2 papers)
- Partner nations
- GermanyUnited StatesCyprus
In The Last Decade
Waldemar Pfoertsch
17 papers receiving 341 citations
Peers
Comparison fields: 5 of 56
- Marketing 261
- Organizational Behavior and Human Resource Management 133
- Strategy and Management 134
- Tourism, Leisure and Hospitality Management 11
- Business and International Management 14
Countries citing papers authored by Waldemar Pfoertsch
This map shows the geographic impact of Waldemar Pfoertsch's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Waldemar Pfoertsch with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Waldemar Pfoertsch more than expected).
Fields of papers citing papers by Waldemar Pfoertsch
This network shows the impact of papers produced by Waldemar Pfoertsch. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Waldemar Pfoertsch. The network helps show where Waldemar Pfoertsch may publish in the future.
Co-authorship network
The 9 scholars most cited alongside Waldemar Pfoertsch, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2024 | 1 | |
| 2 | 2023 | 1 | |
| 3 | 2023 | 3 | |
| 4 | 2020 | 1 | |
| 5 | 2020 | 36 | |
| 6 | 2020 | 14 | |
| 7 | 2015 | 0 | |
| 8 | WHAT'S A BUSINESS-TO-BUSINESS COMPANY? B2B KNOWLEDGE OF FUTURE BUSINESS LEADERS | 2012 | 2 |
| 9 | China's Emerging Giants: A Comparison of Chinese and German Overseas M&As in the Machinery Sector | 2011 | 1 |
| 10 | Measuring the Value of Ingredient Brand Equity at Multiple Stages in the Supply Chain: A Component Supplier's Persepctive | 2011 | 3 |
| 11 | Business-to-business marketing : analysis and practice | 2011 | 3 |
| 12 | The Globalization of Chinese Companies: Strategies for Conquering International Markets | 2011 | 5 |
| 13 | 2010 | 35 | |
| 14 | Measuring the Value of Ingredient Brand Equity at Multiple Stages in the Supply Chain: a Component Supplier's Perspective | 2008 | 10 |
| 15 | In-Branding: Development of a Conceptual Model | 2007 | 8 |
| 16 | 2007 | 128 | |
| 17 | 2007 | 131 | |
| 18 | 2006 | 2 | |
| 19 | 2006 | 5 |
About Waldemar Pfoertsch
Waldemar Pfoertsch is a scholar working on Marketing, Management of Technology and Innovation and Strategy and Management, having authored 19 papers that have together received 389 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers), Digital Innovation in Industries (3 papers), Marketing and Advertising Strategies (2 papers), Innovation and Knowledge Management (2 papers), Business Strategies and Innovation (2 papers), Halal products and consumer behavior (1 paper) and Organizational Leadership and Management Strategies (1 paper). The work is most often cited by research in Marketing (261 citations), Organizational Behavior and Human Resource Management (133 citations) and Strategy and Management (134 citations). Waldemar Pfoertsch has collaborated with scholars based in Germany, United States and Cyprus. Frequent co-authors include Philip Kotler, Philip Kotler, Jennifer D. Chandler, Christian Linder, Junsong Chen, Katherine Xin, Joseph J. Giglierano, Arthur Yeung and Yipeng Liu. Their work appears in journals such as SHILAP Revista de lepidopterología, Journal of Business and Industrial Marketing and Academy of Marketing Studies journal.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.