Waldemar Pfoertsch

837 total citations
19 papers, 389 citations indexed

About

Waldemar Pfoertsch is a scholar working on Strategy and Management, Marketing and Sociology and Political Science. According to data from OpenAlex, Waldemar Pfoertsch has authored 19 papers receiving a total of 389 indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Strategy and Management, 5 papers in Marketing and 4 papers in Sociology and Political Science. Recurrent topics in Waldemar Pfoertsch's work include Digital Marketing and Social Media (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Digital Innovation in Industries (3 papers). Waldemar Pfoertsch is often cited by papers focused on Digital Marketing and Social Media (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Digital Innovation in Industries (3 papers). Waldemar Pfoertsch collaborates with scholars based in Germany, United States and Cyprus. Waldemar Pfoertsch's co-authors include Philip Kotler, Philip Kotler, Jennifer D. Chandler, Christian Linder, Junsong Chen, Katherine Xin, Joseph J. Giglierano, Arthur Yeung and Yipeng Liu and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business and Industrial Marketing and Academy of Marketing Studies journal.

In The Last Decade

Waldemar Pfoertsch

17 papers receiving 341 citations

Peers

Waldemar Pfoertsch
Comparison fields: 5 of 56
  • Marketing 261
  • Sociology and Political Science 142
  • Strategy and Management 134
  • Organizational Behavior and Human Resource Management 133
  • Management of Technology and Innovation 25
Replace Hamed M. Shamma with:
Hamed M. Shamma Egypt
H. Erkan Ozkaya United States
Richard Gyrd‐Jones Denmark
Hasnizam Shaari Malaysia
Wai Jin Lee Australia
Md Sazzad Hossain Saudi Arabia
Nicoletta Occhiocupo United Kingdom
Weihong Zhao China
David Bamber United Kingdom
Paraskevi Dekoulou Greece
Hamed M. Shamma Egypt View profile →
Citations per field, relative to Waldemar Pfoertsch
Waldemar Pfoertsch · 1×
Citations per year, relative to Waldemar Pfoertsch
Waldemar Pfoertsch · 1×

Countries citing papers authored by Waldemar Pfoertsch

Since Specialization
Citations

This map shows the geographic impact of Waldemar Pfoertsch's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Waldemar Pfoertsch with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Waldemar Pfoertsch more than expected).

Fields of papers citing papers by Waldemar Pfoertsch

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Waldemar Pfoertsch. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Waldemar Pfoertsch. The network helps show where Waldemar Pfoertsch may publish in the future.

Co-authorship network of co-authors of Waldemar Pfoertsch

This figure shows the co-authorship network connecting the top 25 collaborators of Waldemar Pfoertsch. A scholar is included among the top collaborators of Waldemar Pfoertsch based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Waldemar Pfoertsch. Waldemar Pfoertsch is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

19 of 19 papers shown
# Work Indexed citations
1 1
2 1
3 3
4 1
5 36
6 14
7 0
8
WHAT'S A BUSINESS-TO-BUSINESS COMPANY? B2B KNOWLEDGE OF FUTURE BUSINESS LEADERS
2
9
China's Emerging Giants: A Comparison of Chinese and German Overseas M&As in the Machinery Sector
1
10
Measuring the Value of Ingredient Brand Equity at Multiple Stages in the Supply Chain: A Component Supplier's Persepctive
3
11
Business-to-business marketing : analysis and practice
3
12
The Globalization of Chinese Companies: Strategies for Conquering International Markets
5
13 35
14
Measuring the Value of Ingredient Brand Equity at Multiple Stages in the Supply Chain: a Component Supplier's Perspective
10
15
In-Branding: Development of a Conceptual Model
8
16 128
17 131
18 2
19 5

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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