Marketing for Hospitality and Tourism

1.2k indexed citations

Abstract

loading...

About

This paper, published in 1995, received 1.2k indexed citations. Written by Philip Kotler, John T. Bowen and James C. Makens covering the research area of Sociology and Political Science, Organizational Behavior and Human Resource Management and Marketing. It is primarily cited by scholars working on Sociology and Political Science (858 citations), Marketing (516 citations) and Organizational Behavior and Human Resource Management (446 citations). Published in University of Maribor digital library (University of Maribor).

In The Last Decade

doi.org/w79506129 →

Countries where authors are citing Marketing for Hospitality and Tourism

Specialization
Citations

This map shows the geographic impact of Marketing for Hospitality and Tourism. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marketing for Hospitality and Tourism with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marketing for Hospitality and Tourism more than expected).

Fields of papers citing Marketing for Hospitality and Tourism

Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of Marketing for Hospitality and Tourism. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the Marketing for Hospitality and Tourism.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

This paper is also available at doi.org/w79506129.

Explore hit-papers with similar magnitude of impact

Rankless by CCL
2026