Gary Armstrong

12.7k total citations · 2 hit papers
124 papers, 6.9k citations indexed

About

Gary Armstrong is a scholar working on Sociology and Political Science, Gender Studies and Marketing. According to data from OpenAlex, Gary Armstrong has authored 124 papers receiving a total of 6.9k indexed citations (citations by other indexed papers that have themselves been cited), including 50 papers in Sociology and Political Science, 38 papers in Gender Studies and 17 papers in Marketing. Recurrent topics in Gary Armstrong's work include Sports, Gender, and Society (35 papers), Sport and Mega-Event Impacts (33 papers) and Sports Analytics and Performance (9 papers). Gary Armstrong is often cited by papers focused on Sports, Gender, and Society (35 papers), Sport and Mega-Event Impacts (33 papers) and Sports Analytics and Performance (9 papers). Gary Armstrong collaborates with scholars based in United Kingdom, United States and Australia. Gary Armstrong's co-authors include Philip Kotler, Richard Giulianotti, Merrie Brucks, Marvin E. Goldberg, Veronica Wong, Mark A. Moon, Dick Hobbs, Marc Oliver Opresnik, Frederick A. Russ and Laurence P. Feldman and has published in prestigious journals such as SHILAP Revista de lepidopterología, Contemporary Sociology A Journal of Reviews and Journal of Marketing.

In The Last Decade

Gary Armstrong

111 papers receiving 5.2k citations

Hit Papers

Principles of Marketing 1972 2026 1990 2008 1972 2001 1000 2.0k 3.0k

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author Last Decade Papers Cites
Gary Armstrong 2.8k 2.7k 1.7k 1.1k 1.1k 124 6.9k
Ronald Paul Hill 2.3k 0.8× 4.0k 1.5× 1.4k 0.8× 2.2k 2.0× 538 0.5× 181 8.1k
George Ritzer 5.3k 1.9× 1.3k 0.5× 1.3k 0.8× 607 0.6× 1.1k 1.0× 198 10.8k
John R. Rossiter 3.6k 1.3× 4.5k 1.7× 2.2k 1.3× 1.0k 1.0× 720 0.7× 144 9.2k
George R. Franke 1.8k 0.6× 2.0k 0.7× 1.9k 1.1× 1.2k 1.1× 313 0.3× 65 6.7k
Uma Sekaran 1.6k 0.6× 947 0.4× 1.8k 1.1× 1.3k 1.2× 381 0.4× 50 6.4k
Pascale Quester 2.8k 1.0× 4.5k 1.7× 2.1k 1.3× 1.4k 1.3× 703 0.7× 167 7.3k
Eileen Fischer 3.0k 1.1× 2.8k 1.1× 2.2k 1.3× 2.0k 1.9× 1.1k 1.1× 112 8.4k
Robert V. Kozinets 6.4k 2.3× 5.5k 2.0× 1.6k 1.0× 956 0.9× 1.3k 1.3× 90 11.4k
Terence A. Shimp 5.1k 1.8× 8.2k 3.0× 2.2k 1.3× 1.2k 1.1× 947 0.9× 81 11.4k
Cathy A. Enz 2.1k 0.8× 1.8k 0.7× 2.7k 1.6× 1.6k 1.4× 191 0.2× 143 6.2k

Countries citing papers authored by Gary Armstrong

Since Specialization
Citations

This map shows the geographic impact of Gary Armstrong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gary Armstrong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gary Armstrong more than expected).

Fields of papers citing papers by Gary Armstrong

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Gary Armstrong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gary Armstrong. The network helps show where Gary Armstrong may publish in the future.

Co-authorship network of co-authors of Gary Armstrong

This figure shows the co-authorship network connecting the top 25 collaborators of Gary Armstrong. A scholar is included among the top collaborators of Gary Armstrong based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Gary Armstrong. Gary Armstrong is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Armstrong, Gary, et al.. (2023). Congregations and the Nomads: An Exploration of the Words, Deeds and Journeys of Football Fandom. City Research Online (City University London). 47(1). 90–120.
2.
Armstrong, Gary. (2013). Principes de marketing. DIAL (Catholic University of Leuven). 2 indexed citations
3.
Tuten, Tracy L., Philip Kotler, & Gary Armstrong. (2010). Study guide : Principles of marketing 13th edition Philip Kotler, Gary Armstrong. Prentice Hall eBooks. 3 indexed citations
4.
Kotler, Philip & Gary Armstrong. (2007). Princípios de marketing. 600–600. 129 indexed citations
5.
Armstrong, Gary, et al.. (2006). Marketing : an introduction : an Asian perspective. 12 indexed citations
6.
Kotler, Philip, Gary Armstrong, John B. Saunders, & Veronica Wong. (2006). Grundlagen des Marketing [4. Auflage]. Kent Academic Repository (University of Kent).
7.
Kotler, Philip, Gary Armstrong, John Saunders, & Veronica Wong. (2005). Principles of Marketing: 4th European Edition. Kent Academic Repository (University of Kent). 35 indexed citations
8.
Armstrong, Gary, et al.. (2003). Rinkodaros Principai (Lithuanian Translation of Principles of Marketing: 3rd European Edition). Kent Academic Repository (University of Kent). 7 indexed citations
9.
Armstrong, Gary & Richard Giulianotti. (2001). Fear and loathing in world football. 144 indexed citations
10.
Kotler, Philip, Gary Armstrong, John Saunders, & Veronica Wong. (2001). Principles of Marketing: 3rd European Edition. Kent Academic Repository (University of Kent). 14 indexed citations
11.
Kotler, Philip, et al.. (2000). Introducción al Marketing: Segunda edición europea. Kent Academic Repository (University of Kent). 2 indexed citations
12.
Kotler, Philip, Gary Armstrong, John Saunders, & Veronica Wong. (1999). Grundlagen des Marketing, 2., überarbeitete Auflage. Kent Academic Repository (University of Kent). 1 indexed citations
13.
Kotler, Philip, Gary Armstrong, John Saunders, & Veronica Wong. (1999). Principles of Marketing: 2nd European Edition. Kent Academic Repository (University of Kent). 39 indexed citations
14.
Kotler, Philip, Gary Armstrong, John B. Saunders, & Veronica Wong. (1997). Principes van Marketing: de Europese Editie. Kent Academic Repository (University of Kent). 2 indexed citations
15.
Kotler, Philip, Gary Armstrong, John Saunders, & Veronica Wong. (1996). Principles of Marketing: 1st European Edition. Kent Academic Repository (University of Kent). 7 indexed citations
16.
Moon, Mark A. & Gary Armstrong. (1994). Selling Teams: A Conceptual Framework and Research Agenda. Journal of Personal Selling and Sales Management. 14(1). 17–30. 102 indexed citations
17.
Brucks, Merrie, Marvin E. Goldberg, & Gary Armstrong. (1986). Children's Cognitive Responses to Advertising. ACR North American Advances. 6 indexed citations
18.
Armstrong, Gary, et al.. (1983). Corrective Advertising: A Review and Evaluation. 6(1). 93–113. 2 indexed citations
19.
Armstrong, Gary, et al.. (1980). Defining and Measuring Deception in Advertising: A Review and Evaluation. 3(1). 17–39. 7 indexed citations
20.
Armstrong, Gary. (1972). Schedule: an interactive computer program for determination of the optimal allocation of personal selling efforts. University Microfilms eBooks. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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