Paurav Shukla

3.7k total citations
73 papers, 2.7k citations indexed

About

Paurav Shukla is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Paurav Shukla has authored 73 papers receiving a total of 2.7k indexed citations (citations by other indexed papers that have themselves been cited), including 43 papers in Marketing, 26 papers in Sociology and Political Science and 18 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Paurav Shukla's work include Consumer Behavior in Brand Consumption and Identification (41 papers), Digital Marketing and Social Media (18 papers) and Customer Service Quality and Loyalty (16 papers). Paurav Shukla is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (41 papers), Digital Marketing and Social Media (18 papers) and Customer Service Quality and Loyalty (16 papers). Paurav Shukla collaborates with scholars based in United Kingdom, Spain and United States. Paurav Shukla's co-authors include Madhumita Banerjee, Keyoor Purani, Jaywant Singh, Verónica Rosendo-Ríos, Keith Perks, Aniruddha Pangarkar, Phani Tej Adidam, Qing Wang, Charles R. Taylor and Francisca Farache and has published in prestigious journals such as Journal of Business Research, Technological Forecasting and Social Change and Information & Management.

In The Last Decade

Paurav Shukla

66 papers receiving 2.5k citations

Peers

Paurav Shukla

MARKE

SPS

OBHRM

ISM

Dwane H. Dean United States

Julie A. Ruth United States

Roger Marshall New Zealand

Silvia Grappi Italy

Magne Supphellen Norway

Kevin E. Voss United States

Ravi Pappu Australia

Byron Sharp Australia

Gerard Prendergast Hong Kong

Rajan Nataraajan United States

Dwane H. Dean United States

Paurav Shukla

1.8k ×0.9

MARKE

1.2k ×1.0

SPS

777 ×1.1

OBHRM

549 ×1.6

254 ×0.9

ISM

Citations per year, relative to Paurav Shukla Paurav Shukla (= 1×) peers Dwane H. Dean

Countries citing papers authored by Paurav Shukla

Since Specialization

Citations

This map shows the geographic impact of Paurav Shukla's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Paurav Shukla with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Paurav Shukla more than expected).

Fields of papers citing papers by Paurav Shukla

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Paurav Shukla. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Paurav Shukla. The network helps show where Paurav Shukla may publish in the future.

Co-authorship network of co-authors of Paurav Shukla

This figure shows the co-authorship network connecting the top 25 collaborators of Paurav Shukla. A scholar is included among the top collaborators of Paurav Shukla based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Paurav Shukla. Paurav Shukla is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Akarsu, Tuğra Nazlı, et al.. (2025). Steering through uncertainty: a systematic review of liability communication in autonomous vehicles. Transport Reviews. 46(2). 270–296.

Shukla, Paurav, et al.. (2024). Should Global Brands Engage in Brand Activism?. Journal of International Marketing. 33(1). 1–16. 5 indexed citations

Liu, Hongfei, Chanaka Jayawardhena, Paurav Shukla, Victoria‐Sophie Osburg, & Vignesh Yoganathan. (2024). Electronic word of mouth 2.0 (eWOM 2.0) – The evolution of eWOM research in the new age. Journal of Business Research. 176. 114587–114587. 19 indexed citations

Shukla, Paurav, et al.. (2024). They forgot me! The exclusionary effects among complaining consumers when others receive a response. Psychology and Marketing. 41(11). 2741–2756.

Naiseh, Mohammad, Tuğra Nazlı Akarsu, Yaniv Hanoch, et al.. (2024). Trust, risk perception, and intention to use autonomous vehicles: an interdisciplinary bibliometric review. AI & Society. 40(2). 1091–1111. 14 indexed citations

Pangarkar, Aniruddha & Paurav Shukla. (2023). Conspicuous and inconspicuous consumption of luxury goods in a digital world: implications for advertisers. International Journal of Advertising. 42(7). 1145–1149. 6 indexed citations

Rosendo-Ríos, Verónica & Paurav Shukla. (2022). When luxury democratizes: Exploring the effects of luxury democratization, hedonic value and instrumental self-presentation on traditional luxury consumers’ behavioral intentions. Journal of Business Research. 155. 113448–113448. 27 indexed citations

Rosendo-Ríos, Verónica, Sangeeta Trott, & Paurav Shukla. (2022). Systematic literature review online gaming addiction among children and young adults: A framework and research agenda. Addictive Behaviors. 129. 107238–107238. 67 indexed citations

Shukla, Paurav, et al.. (2017). You Wouldn’t Sober, You Shouldn’t Drunk: A Behavioural Change Approach to Changing Attitudes and Responses to Unwanted Sexual Attention in Pubs and Clubs. Alcohol and Alcoholism. 52(6). 737–745. 1 indexed citations

10.

Shukla, Paurav, et al.. (2017). Me, my brand and I: Consumer responses to luxury brand rejection. Journal of Business Research. 81. 156–162. 27 indexed citations

11.

Shukla, Paurav, et al.. (2016). Weight bias, health consciousness and behavioral actions (activities). Eating Behaviors. 23. 200–205. 5 indexed citations

12.

Shukla, Paurav, et al.. (2016). The role of information alignment and entrepreneurial traits on SME internationalization. Management Research Review. 39(2). 196–214. 11 indexed citations

13.

Fam, Kim‐Shyan, et al.. (2013). Rankings in the Eyes of the Beholder: A Vox Populi Approach to Academic Journal Ranking. ResearchOnline. 2 indexed citations

14.

Shukla, Paurav & Madhumita Banerjee. (2011). The Direct and Interactive Effects of Store-Level Promotions on Impulse Purchase: Moderating Impact of Category Familiarity and Normative Influences. ACR Asia-Pacific Advances. 1 indexed citations

15.

Fam, Kim‐Shyan, et al.. (2011). Rankings in the Eyes of the Beholder: A Vox Populi Approach to Academic Journal Ranking. Asian Journal of Business Research. 1(1). 5 indexed citations

16.

Shukla, Paurav, Madhumita Banerjee, & Phani Tej Adidam. (2010). Antecedents and Consequences of Consumer Confusion: Analysis of the Financial Services Industry. Advances in consumer research. 37. 292–297. 16 indexed citations

17.

Shukla, Paurav, et al.. (2009). Conspicuous Consumption in Cross-national Context: Psychological and Brand Antecedents. ePrints Soton (University of Southampton). 9 indexed citations

18.

Shukla, Paurav, et al.. (2007). Measuring the effects of perceived sacrifice, quality, value, and satisfaction on behavioural intentions in service environment. ePrints Soton (University of Southampton). 2 indexed citations

19.

Shukla, Paurav. (2006). Emerging paradigms in the Indian marketplace. Asia Pacific Journal of Marketing and Logistics. 18(4). 249–253. 5 indexed citations

20.

Shukla, Paurav. (2004). WTO and Survival of Small-scale Industry: The Five Myth Entrepreneurial Framework with Case Study of Rajkot Diesel Engine Industry. The Journal of Entrepreneurship. 13(1). 69–92. 5 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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