Paurav Shukla
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification 41
- Consumer Retail Behavior Studies 16
- Environmental Sustainability in Business 4
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- Customer Service Quality and Loyalty 16
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- Technology Adoption and User Behaviour 5
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- Digital Marketing and Social Media 18
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- Cultural Differences and Values 6
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- Media Influence and Health 3
- Co-authors
- Madhumita BanerjeeKeyoor PuraniJaywant SinghVerónica Rosendo-RíosKeith PerksAniruddha PangarkarPhani Tej AdidamQing Wang
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementTourism, Leisure and Hospitality Management
- Journals
- Journal of Business Research (11 papers)Technological Forecasting and Social Change (1 paper)Information & Management (2 papers)
- Partner nations
- United KingdomSpainUnited States
In The Last Decade
Paurav Shukla
66 papers receiving 2.5k citations
Peers
Comparison fields: 5 of 104
- Marketing 1.9k
- Organizational Behavior and Human Resource Management 726
- Tourism, Leisure and Hospitality Management 67
- Information Systems and Management 293
- Sociology and Political Science 1.3k
Countries citing papers authored by Paurav Shukla
This map shows the geographic impact of Paurav Shukla's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Paurav Shukla with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Paurav Shukla more than expected).
Fields of papers citing papers by Paurav Shukla
This network shows the impact of papers produced by Paurav Shukla. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Paurav Shukla. The network helps show where Paurav Shukla may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Paurav Shukla, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 0 | |
| 2 | 2024 | 5 | |
| 3 | 2024 | 19 | |
| 4 | 2024 | 0 | |
| 5 | 2024 | 14 | |
| 6 | 2023 | 6 | |
| 7 | 2022 | 27 | |
| 8 | 2022 | 67 | |
| 9 | 2017 | 1 | |
| 10 | 2017 | 27 | |
| 11 | 2016 | 5 | |
| 12 | 2016 | 11 | |
| 13 | 2013 | 2 | |
| 14 | The Direct and Interactive Effects of Store-Level Promotions on Impulse Purchase: Moderating Impact of Category Familiarity and Normative Influences | 2011 | 1 |
| 15 | 2011 | 5 | |
| 16 | Antecedents and Consequences of Consumer Confusion: Analysis of the Financial Services Industry | 2010 | 16 |
| 17 | Conspicuous Consumption in Cross-national Context: Psychological and Brand Antecedents | 2009 | 9 |
| 18 | Measuring the effects of perceived sacrifice, quality, value, and satisfaction on behavioural intentions in service environment | 2007 | 2 |
| 19 | 2006 | 5 | |
| 20 | 2004 | 5 |
About Paurav Shukla
Paurav Shukla is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Tourism, Leisure and Hospitality Management, having authored 73 papers that have together received 2.7k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (41 papers), Digital Marketing and Social Media (18 papers), Customer Service Quality and Loyalty (16 papers), Consumer Retail Behavior Studies (16 papers), Cultural Differences and Values (6 papers), Technology Adoption and User Behaviour (5 papers), Environmental Sustainability in Business (4 papers) and Media Influence and Health (3 papers). The work is most often cited by research in Marketing (1.9k citations), Organizational Behavior and Human Resource Management (726 citations) and Tourism, Leisure and Hospitality Management (67 citations). Paurav Shukla has collaborated with scholars based in United Kingdom, Spain and United States. Frequent co-authors include Madhumita Banerjee, Keyoor Purani, Jaywant Singh, Verónica Rosendo-Ríos, Keith Perks, Aniruddha Pangarkar, Phani Tej Adidam, Qing Wang, Charles R. Taylor and Francisca Farache. Their work appears in journals such as Journal of Business Research, Technological Forecasting and Social Change and Information & Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.