Sangeeta Trott
- Sociology and Political Science top 10%
- Marketing top 5%
- Strategy and Management top 10%
- Education
- Organizational Behavior and Human Resource Management
- Co-authors
- Chiquan GuoHeng‐Hui WuAndy Wei HaoJustin PaulPaurav ShuklaVerónica Rosendo-RíosRamendra SinghSunil Sahadev
- Topics
- Consumer Behavior in Brand Consumption and Identification (4 papers)Environmental Sustainability in Business (4 papers)Digital Marketing and Social Media (3 papers)
- Partner nations
- United KingdomSpainIndia
In The Last Decade
Sangeeta Trott
9 papers receiving 368 citations
Hit Papers
Peers
Comparison fields: 5 of 70
- Sociology and Political Science 202
- Marketing 161
- Strategy and Management 66
- Education 43
- Organizational Behavior and Human Resource Management 40
Countries citing papers authored by Sangeeta Trott
This map shows the geographic impact of Sangeeta Trott's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sangeeta Trott with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sangeeta Trott more than expected).
Fields of papers citing papers by Sangeeta Trott
This network shows the impact of papers produced by Sangeeta Trott. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sangeeta Trott. The network helps show where Sangeeta Trott may publish in the future.
Co-authorship network of co-authors of Sangeeta Trott
This figure shows the co-authorship network connecting the top 25 collaborators of Sangeeta Trott. A scholar is included among the top collaborators of Sangeeta Trott based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sangeeta Trott. Sangeeta Trott is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 41 | |
| 3 | 67 | |
| 4 | 18 | |
| 5 | 7 | |
| 6 | 1 | |
| 7 | Two decades of research on nation branding: a review and future research agendabreakdown → | 227 |
| 8 | 7 | |
| 9 | 8 | |
| 10 | Celebrity endorser's impact on attitude towards ad, attitude towards brand and purchase intention (with special reference to expert and non-expert celebrity) | 4 |
About Sangeeta Trott
Sangeeta Trott is a scholar working on Marketing, Tourism, Leisure and Hospitality Management and Business and International Management, having authored 10 papers that have together received 380 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (4 papers), Environmental Sustainability in Business (4 papers) and Digital Marketing and Social Media (3 papers). The work is most often cited by research in Marketing (161 citations), Business and International Management (18 citations) and Applied Psychology (25 citations). Sangeeta Trott has collaborated with scholars based in United Kingdom, Spain and India. Frequent co-authors include Chiquan Guo, Heng‐Hui Wu, Andy Wei Hao, Justin Paul, Paurav Shukla, Verónica Rosendo-Ríos, Ramendra Singh, Sunil Sahadev and Kirti Sharma. Their work appears in journals such as Addictive Behaviors, International Marketing Review and Journal of International Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.