Gaetano Aiello

3.3k citations
37 papers · 2.3k indexed · 1 hit paper · h-index 17
Topics
Consumer Behavior in Brand Consumption and Identification (23 papers)Consumer Retail Behavior Studies (13 papers)Digital Marketing and Social Media (10 papers)

In The Last Decade

Gaetano Aiello

33 papers receiving 2.1k citations

Hit Papers

Social media marketing efforts of luxury brands: Influenc...20162026201920222016250500750

Peers

Gaetano Aiello
Comparison fields: 5 of 87
  • Marketing 1.6k
  • Sociology and Political Science 1.4k
  • Organizational Behavior and Human Resource Management 392
  • Information Systems and Management 368
  • Strategy and Management 228
Replace Joonas Rokka with:
Joonas Rokka France
Raffaele Donvito Italy
Fleura Bardhi United Kingdom
Luisa Andreu Spain
Nicola Stokburger-Sauer Austria
Paurav Shukla United Kingdom
Peter McGoldrick United Kingdom
Kelly Tian United States
Barbara Neuhofer Austria
Laurie Wu United States
Gaetano Aiello relative to Joonas Rokka France Joonas Rokka's profile →
Citations per field
00.5×1.5×
Joonas Rokka · 1×
Citations per year

Countries citing papers authored by Gaetano Aiello

Since Specialization
Citations

This map shows the geographic impact of Gaetano Aiello's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gaetano Aiello with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gaetano Aiello more than expected).

Fields of papers citing papers by Gaetano Aiello

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Gaetano Aiello. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gaetano Aiello. The network helps show where Gaetano Aiello may publish in the future.

Co-authorship network of co-authors of Gaetano Aiello

This figure shows the co-authorship network connecting the top 25 collaborators of Gaetano Aiello. A scholar is included among the top collaborators of Gaetano Aiello based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Gaetano Aiello. Gaetano Aiello is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 24
2 14
3 56
4
Sviluppo, sostenibilità e competitività delle aziende. Il contributo degli economisti aziendali
2
5 9
6
Social media marketing efforts of luxury brands: Influence on brand equity and consumer behaviorbreakdown →
900
7 1
8 1
9
IL RAPPORTO TRA MARCA E “MADE IN” NELLA VALORIZZAZIONE DEI PROCESSI DI SVILUPPO INTERNAZIONALE: GLI ESITI DI UNA CASE ANALYSIS RELATIVA A POLTRONA FRAU
1
10 1
11 83
12 23
13 4
14 14
15 205
16
Luxury brand and country of origin effect : results of an international empirical study
1
17 57
18
L'evoluzione dei network per il marketing territoriale e l'attrazione degli investimenti
1
19
L’evoluzione del concetto di lusso e la gestione strategica della marca. Un’analisi qualitativa delle percezioni sul concetto, sulla marca e su un prodotto di lusso
3
20
The Role of Integrated Communication Within Place Marketing: The Province of Florence Case
1

About Gaetano Aiello

Gaetano Aiello is a scholar working on Marketing, Tourism, Leisure and Hospitality Management and Organizational Behavior and Human Resource Management, having authored 37 papers that have together received 2.3k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (23 papers), Consumer Retail Behavior Studies (13 papers) and Digital Marketing and Social Media (10 papers). The work is most often cited by research in Marketing (1.6k citations), Tourism, Leisure and Hospitality Management (90 citations) and Information Systems and Management (368 citations). Gaetano Aiello has collaborated with scholars based in Italy, United Kingdom and France. Frequent co-authors include Raffaele Donvito, Bruno Godey, Daniele Pederzoli, Rahul Singh, Aikaterini Manthiou, Joonas Rokka, Laura Grazzini, Diletta Acuti, Giampaolo Viglia and Virginia Vannucci. Their work appears in journals such as Journal of Cleaner Production, Journal of Business Research and Journal of Retailing.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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