Gaetano Aiello

3.3k total citations · 1 hit paper
37 papers, 2.3k citations indexed

About

Gaetano Aiello is a scholar working on Marketing, Sociology and Political Science and Economics and Econometrics. According to data from OpenAlex, Gaetano Aiello has authored 37 papers receiving a total of 2.3k indexed citations (citations by other indexed papers that have themselves been cited), including 31 papers in Marketing, 11 papers in Sociology and Political Science and 8 papers in Economics and Econometrics. Recurrent topics in Gaetano Aiello's work include Consumer Behavior in Brand Consumption and Identification (23 papers), Consumer Retail Behavior Studies (13 papers) and Digital Marketing and Social Media (10 papers). Gaetano Aiello is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (23 papers), Consumer Retail Behavior Studies (13 papers) and Digital Marketing and Social Media (10 papers). Gaetano Aiello collaborates with scholars based in Italy, United Kingdom and France. Gaetano Aiello's co-authors include Raffaele Donvito, Daniele Pederzoli, Bruno Godey, Rahul Singh, Joonas Rokka, Aikaterini Manthiou, Laura Grazzini, Diletta Acuti, Giampaolo Viglia and Virginia Vannucci and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Journal of Retailing.

In The Last Decade

Gaetano Aiello

33 papers receiving 2.1k citations

Hit Papers

align trajectories sort by overperformance

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

2016 900 citations Bruno Godey, Aikaterini Manthiou et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Gaetano Aiello Italy	17	1.6k	1.4k	392	368	228	37	2.3k
Joonas Rokka France	17	1.3k 0.8×	1.3k 0.9×	281 0.7×	354 1.0×	253 1.1×	34	2.1k
Dae-Young Kim United States	23	1.2k 0.7×	1.7k 1.3×	563 1.4×	349 0.9×	231 1.0×	109	2.6k
Philip J. Rosenberger Australia	22	1.1k 0.7×	1.1k 0.8×	365 0.9×	403 1.1×	239 1.0×	49	1.8k
Gopal Das India	24	1.5k 0.9×	874 0.6×	668 1.7×	283 0.8×	156 0.7×	70	2.1k
Anssi Tarkiainen Finland	17	1.2k 0.7×	733 0.5×	408 1.0×	329 0.9×	310 1.4×	40	2.1k
Jiseon Ahn South Korea	28	1.5k 0.9×	1.5k 1.1×	865 2.2×	472 1.3×	242 1.1×	108	2.4k
Ainsworth Anthony Bailey United States	21	826 0.5×	871 0.6×	265 0.7×	499 1.4×	195 0.9×	32	1.6k
Stephen J. Newell United States	16	1.7k 1.1×	1.4k 1.1×	604 1.5×	366 1.0×	537 2.4×	36	2.7k
Arturo Molina Spain	28	1.2k 0.7×	1.5k 1.1×	720 1.8×	335 0.9×	228 1.0×	81	2.6k
Wasim Ahmad China	19	862 0.5×	771 0.6×	249 0.6×	346 0.9×	144 0.6×	42	1.5k

Countries citing papers authored by Gaetano Aiello

Since Specialization

Citations

This map shows the geographic impact of Gaetano Aiello's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gaetano Aiello with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gaetano Aiello more than expected).

Fields of papers citing papers by Gaetano Aiello

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Gaetano Aiello. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gaetano Aiello. The network helps show where Gaetano Aiello may publish in the future.

Co-authorship network of co-authors of Gaetano Aiello

This figure shows the co-authorship network connecting the top 25 collaborators of Gaetano Aiello. A scholar is included among the top collaborators of Gaetano Aiello based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Gaetano Aiello. Gaetano Aiello is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Aiello, Gaetano, et al.. (2023). Why fashion brands enter the metaverse: Exploring the motivations of fast fashion and luxury fashion brands. Journal of Global Fashion Marketing. 15(1). 62–89. 24 indexed citations

Vannucci, Virginia, et al.. (2023). WHY do YOU care about me? The impact of retailers’ customer care activities on customer orientation perceptions and store patronage intentions. Journal of Retailing and Consumer Services. 73. 103305–103305. 14 indexed citations

Bandinelli, Romeo, et al.. (2020). Environmental practices in the wine industry: an overview of the Italian market. British Food Journal. 122(5). 1625–1646. 56 indexed citations

Aiello, Gaetano, Raffaele Donvito, Diletta Acuti, et al.. (2020). Customers’ Willingness to Disclose Personal Information throughout the Customer Purchase Journey in Retailing: The Role of Perceived Warmth. Journal of Retailing. 96(4). 490–506. 79 indexed citations

Borgonovi, Elio, et al.. (2017). Sviluppo, sostenibilità e competitività delle aziende. Il contributo degli economisti aziendali. 2 indexed citations

Aiello, Gaetano, et al.. (2016). The relationship between the territory and fashion events: The case of Florence and Pitti Immagine fashion fairs. Journal of Global Fashion Marketing. 7(3). 150–165. 9 indexed citations

Wiedmann, Klaus‐Peter, Carmen Rodríguez Santos, Gaetano Aiello, et al.. (2015). THE GROWING CHALLENGE OF UNLEASHING THE POWER OF STRONG IDENTITIES VIA BRANDING AND BRAND COMMUNICATION – IS IT THE PRODUCT, THE DESIGNER, THE COMPANY, THE CITY OR COUNTRY BEHIND TO ACHIEVE AND SUSTAIN SUCCESS IN FASHION MARKETING?. Global Fashion Management Conference. 5(6). 799–800. 1 indexed citations

Godey, Bruno, Aikaterini Manthiou, Daniele Pederzoli, et al.. (2015). LUXURY BRANDS SOCIAL MEDIA MARKETING EFFORTS: INFLUENCE ON BRAND EQUITY AND CONSUMERS’ BEHAVIOR. Global Fashion Management Conference. 1(3). 68–68. 1 indexed citations

Aiello, Gaetano, Raffaele Donvito, Laura Grazzini, & Valentina Mazzoli. (2014). IL RAPPORTO TRA MARCA E “MADE IN” NELLA VALORIZZAZIONE DEI PROCESSI DI SVILUPPO INTERNAZIONALE: GLI ESITI DI UNA CASE ANALYSIS RELATIVA A POLTRONA FRAU. Florence Research (University of Florence). 1–5. 1 indexed citations

10.

Godey, Bruno, Daniele Pederzoli, Gaetano Aiello, et al.. (2013). A cross‐cultural exploratory content analysis of the perception of luxury from six countries. Journal of Product & Brand Management. 22(3). 229–237. 83 indexed citations

11.

Aiello, Gaetano, et al.. (2013). Creativity and passion between global branding and country of origin roots. Journal of Global Scholars of Marketing Science. 23(4). 357–360. 1 indexed citations

12.

Donvito, Raffaele, Gaetano Aiello, & Silvia Ranfagni. (2013). Creative networks in Florence and Paris: empirical results on project networks. Journal of Global Scholars of Marketing Science. 23(4). 379–393. 4 indexed citations

13.

Godey, Bruno, Daniele Pederzoli, Gaetano Aiello, et al.. (2013). Modeling links between the decision-making process and luxury brand attachment: An international comparison. Journal of Global Scholars of Marketing Science. 23(4). 361–378. 23 indexed citations

14.

Park, Jina, et al.. (2012). A Study on Measuring and Defining Customer Equity of Complex Shopping Malls. Journal of Global Fashion Marketing. 3(2). 71–80. 14 indexed citations

15.

Hennigs, Nadine, Klaus‐Peter Wiedmann, Christiane Klarmann, et al.. (2012). What is the Value of Luxury? A Cross‐Cultural Consumer Perspective. Psychology and Marketing. 29(12). 1018–1034. 205 indexed citations

16.

Godey, Bruno, Daniele Pederzoli, Gaetano Aiello, Raffaele Donvito, & Klaus‐Peter Wiedmann. (2010). Luxury brand and country of origin effect : results of an international empirical study. HAL (Le Centre pour la Communication Scientifique Directe). 1 indexed citations

17.

Aiello, Gaetano, Raffaele Donvito, Bruno Godey, et al.. (2009). An international perspectiveon luxury brand and country-of-origin effect. Journal of Brand Management. 16(5-6). 323–337. 57 indexed citations

18.

Aiello, Gaetano & Raffaele Donvito. (2007). L'evoluzione dei network per il marketing territoriale e l'attrazione degli investimenti. RePEc: Research Papers in Economics. 49–70. 1 indexed citations

19.

Aiello, Gaetano & Raffaele Donvito. (2006). L’evoluzione del concetto di lusso e la gestione strategica della marca. Un’analisi qualitativa delle percezioni sul concetto, sulla marca e su un prodotto di lusso. Florence Research (University of Florence). 1–16. 3 indexed citations

20.

Aiello, Gaetano & Raffaele Donvito. (2006). The Role of Integrated Communication Within Place Marketing: The Province of Florence Case. Florence Research (University of Florence). 1–15. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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