Vignesh Yoganathan

2.0k total citations · 2 hit papers
30 papers, 1.4k citations indexed

About

Vignesh Yoganathan is a scholar working on Marketing, Sociology and Political Science and Artificial Intelligence. According to data from OpenAlex, Vignesh Yoganathan has authored 30 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 12 papers in Sociology and Political Science and 10 papers in Artificial Intelligence. Recurrent topics in Vignesh Yoganathan's work include Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (11 papers) and AI in Service Interactions (9 papers). Vignesh Yoganathan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (11 papers) and AI in Service Interactions (9 papers). Vignesh Yoganathan collaborates with scholars based in United Kingdom, France and Germany. Vignesh Yoganathan's co-authors include Victoria‐Sophie Osburg, Hongfei Liu, Fraser McLeay, Wentong Liu, Waldemar Toporowski, Werner H. Kunz, Anthony Patterson, Pervaiz Akhtar, Chanaka Jayawardhena and Severina Cartwright and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Journal of Business Ethics.

In The Last Decade

Vignesh Yoganathan

28 papers receiving 1.3k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

COVID-19 information overload and generation Z's social media discontinuance intention during the pandemic lockdown

2021 247 citations Hongfei Liu, Wentong Liu et al. Technological Forecasting and Social Change profile →
Check-in at the Robo-desk: Effects of automated social presence on social cognition and service implications

2021 197 citations Vignesh Yoganathan, Victoria‐Sophie Osburg et al. Tourism Management profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Vignesh Yoganathan United Kingdom	18	729	515	424	268	203	30	1.4k
Gabriele Pizzi Italy	19	826 1.1×	889 1.7×	354 0.8×	213 0.8×	353 1.7×	31	1.9k
Rhonda Hadi United Kingdom	12	1.1k 1.5×	637 1.2×	486 1.1×	238 0.9×	375 1.8×	24	1.9k
Andrea Bonezzi United States	13	922 1.3×	667 1.3×	508 1.2×	406 1.5×	190 0.9×	25	2.1k
Veena Chattaraman United States	17	606 0.8×	672 1.3×	300 0.7×	259 1.0×	290 1.4×	44	1.3k
Dewi Tojib Australia	20	687 0.9×	536 1.0×	315 0.7×	300 1.1×	478 2.4×	44	1.4k
Ingrid Poncin Belgium	19	793 1.1×	695 1.3×	218 0.5×	182 0.7×	416 2.0×	52	1.6k
Rory Mulcahy Australia	24	932 1.3×	676 1.3×	141 0.3×	146 0.5×	282 1.4×	74	1.9k
Bo Xiao United States	18	766 1.1×	355 0.7×	185 0.4×	210 0.8×	387 1.9×	56	1.3k
Gavin Northey Australia	23	543 0.7×	653 1.3×	106 0.3×	179 0.7×	194 1.0×	46	1.4k
Alei Fan United States	20	803 1.1×	619 1.2×	431 1.0×	253 0.9×	208 1.0×	59	1.4k

Countries citing papers authored by Vignesh Yoganathan

Since Specialization

Citations

This map shows the geographic impact of Vignesh Yoganathan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vignesh Yoganathan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vignesh Yoganathan more than expected).

Fields of papers citing papers by Vignesh Yoganathan

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Vignesh Yoganathan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Vignesh Yoganathan. The network helps show where Vignesh Yoganathan may publish in the future.

Co-authorship network of co-authors of Vignesh Yoganathan

This figure shows the co-authorship network connecting the top 25 collaborators of Vignesh Yoganathan. A scholar is included among the top collaborators of Vignesh Yoganathan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Vignesh Yoganathan. Vignesh Yoganathan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

1.

Yoganathan, Vignesh, Victoria‐Sophie Osburg, & Narayan Janakiraman. (2025). Lending Legitimacy to Corporate Digital Responsibility: Trust in Firm Versus Government Regulation of Artificial Intelligence Services. Journal of Service Research.

2.

Yoganathan, Vignesh & Victoria‐Sophie Osburg. (2024). The mind in the machine: Estimating mind perception's effect on user satisfaction with voice-based conversational agents. Journal of Business Research. 175. 114573–114573. 9 indexed citations

3.

Liu, Hongfei, Chanaka Jayawardhena, Paurav Shukla, Victoria‐Sophie Osburg, & Vignesh Yoganathan. (2024). Electronic word of mouth 2.0 (eWOM 2.0) – The evolution of eWOM research in the new age. Journal of Business Research. 176. 114587–114587. 19 indexed citations

4.

Osburg, Victoria‐Sophie, Vignesh Yoganathan, Fabian Bartsch, Mbaye Fall Diallo, & Hongfei Liu. (2024). How Sustainable Luxury Influences Product Value Perceptions and Behavioral Intentions: A Comparative Study of Emerging vs. Developed Markets. Journal of Business Ethics. 191(4). 713–738. 7 indexed citations

5.

Osburg, Victoria‐Sophie, et al.. (2024). The combined (non)impact of self-declared sustainability claims and business performance ratings on customer intentions. Journal of Cleaner Production. 477. 143801–143801.

6.

Yoganathan, Vignesh, Victoria‐Sophie Osburg, Andrea Fronzetti Colladon, Vincent Charles, & Waldemar Toporowski. (2024). Societal Attitudes Toward Service Robots: Adore, Abhor, Ignore, or Unsure?. Journal of Service Research. 28(1). 93–111. 3 indexed citations

7.

Yoganathan, Vignesh & Victoria‐Sophie Osburg. (2023). Heterogenous evaluations of autonomous vehicle services: An extended theoretical framework and empirical evidence. Technological Forecasting and Social Change. 198. 122952–122952. 7 indexed citations

8.

Osburg, Victoria‐Sophie, Vignesh Yoganathan, Werner H. Kunz, & Shlomo Y. Tarba. (2022). Can (A)I Give You a Ride? Development and Validation of the CRUISE Framework for Autonomous Vehicle Services. Journal of Service Research. 25(4). 630–648. 28 indexed citations

9.

Salminen, Joni, et al.. (2022). The Role of Technical and Process Quality of Chatbots: A Case Study from the Insurance Industry. Proceedings of the ... Annual Hawaii International Conference on System Sciences. 3 indexed citations

10.

Osburg, Victoria‐Sophie, Vignesh Yoganathan, Fraser McLeay, & Mbaye Fall Diallo. (2022). (In)compatibilities in sustainable luxury signals. Ecological Economics. 196. 107430–107430. 17 indexed citations

11.

Yoganathan, Vignesh, et al.. (2021). Building better employer brands through employee social media competence and online social capital. Psychology and Marketing. 38(3). 524–536. 42 indexed citations

12.

Liu, Hongfei, Chanaka Jayawardhena, Victoria‐Sophie Osburg, Vignesh Yoganathan, & Severina Cartwright. (2021). Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective. Journal of Business Research. 132. 208–220. 104 indexed citations

13.

Liu, Hongfei, Wentong Liu, Vignesh Yoganathan, & Victoria‐Sophie Osburg. (2021). COVID-19 information overload and generation Z's social media discontinuance intention during the pandemic lockdown. Technological Forecasting and Social Change. 166. 120600–120600. 247 indexed citations breakdown →

14.

Yoganathan, Vignesh, Victoria‐Sophie Osburg, Werner H. Kunz, & Waldemar Toporowski. (2021). Check-in at the Robo-desk: Effects of automated social presence on social cognition and service implications. Tourism Management. 85. 104309–104309. 197 indexed citations breakdown →

15.

Yoganathan, Vignesh, Victoria‐Sophie Osburg, Werner H. Kunz, & Waldemar Toporowski. (2021). Check-in at the Robo-desk: Effects of automated social presence on social cognition and service implications. SSRN Electronic Journal. 11 indexed citations

16.

McLeay, Fraser, Victoria‐Sophie Osburg, Vignesh Yoganathan, & Anthony Patterson. (2020). Replaced by a Robot: Service Implications in the Age of the Machine. Journal of Service Research. 24(1). 104–121. 187 indexed citations

17.

Osburg, Victoria‐Sophie, Iain Davies, Vignesh Yoganathan, & Fraser McLeay. (2020). Perspectives, Opportunities and Tensions in Ethical and Sustainable Luxury: Introduction to the Thematic Symposium. Journal of Business Ethics. 169(2). 201–210. 61 indexed citations

18.

Salminen, Joni, et al.. (2019). Machine learning approach to auto-tagging online content for content marketing efficiency: A comparative analysis between methods and content type. Journal of Business Research. 101. 203–217. 68 indexed citations

19.

Yoganathan, Vignesh, et al.. (2018). Classifying residents' roles as online place-ambassadors. Tourism Management. 71. 137–150. 63 indexed citations

20.

Yoganathan, Vignesh, Victoria‐Sophie Osburg, & Pervaiz Akhtar. (2018). Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands. Journal of Business Research. 96. 386–396. 74 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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