Phani Tej Adidam
- Strategy and Management top 2%
- Organizational Behavior and Human Resource Management top 2%
- Marketing top 5%
- Management Information Systems top 5%
- Sociology and Political Science top 10%
- Co-authors
- Sundar G. BharadwajAnil MenonPaurav ShuklaMadhumita BanerjeeBirud SindhavLouis G. PolKeith J. MuellerDale T. Eesley
- Topics
- Customer Service Quality and Loyalty (5 papers)Consumer Behavior in Brand Consumption and Identification (4 papers)Innovation and Knowledge Management (4 papers)
- Journals
- SHILAP Revista de lepidopterologíaJournal of MarketingJournal of International Marketing
- Partner nations
- United StatesUnited KingdomIndia
In The Last Decade
Phani Tej Adidam
21 papers receiving 857 citations
Peers
Comparison fields: 5 of 79
- Strategy and Management 603
- Organizational Behavior and Human Resource Management 299
- Marketing 184
- Management Information Systems 141
- Sociology and Political Science 115
Countries citing papers authored by Phani Tej Adidam
This map shows the geographic impact of Phani Tej Adidam's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Phani Tej Adidam with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Phani Tej Adidam more than expected).
Fields of papers citing papers by Phani Tej Adidam
This network shows the impact of papers produced by Phani Tej Adidam. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Phani Tej Adidam. The network helps show where Phani Tej Adidam may publish in the future.
Co-authorship network of co-authors of Phani Tej Adidam
This figure shows the co-authorship network connecting the top 25 collaborators of Phani Tej Adidam. A scholar is included among the top collaborators of Phani Tej Adidam based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Phani Tej Adidam. Phani Tej Adidam is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 1 | |
| 3 | 5 | |
| 4 | Celebrity endorsements vis-à-vis brand equity of high fashion products: a cross cultural perspective | 5 |
| 5 | 33 | |
| 6 | Hedonic and Utilitarian Values of a Service Experience with a Nonprofit: The Role of Identification | 5 |
| 7 | 3 | |
| 8 | 81 | |
| 9 | 17 | |
| 10 | 5 | |
| 11 | Antecedents and Consequences of Consumer Confusion: Analysis of the Financial Services Industry | 16 |
| 12 | 35 | |
| 13 | Competitive Intelligence Practices in The Emerging Market of India: An Exploratory Survey | 1 |
| 14 | 1 | |
| 15 | 7 | |
| 16 | Marketing Communication as Organizational Communication: Exploration and Synthesis of the underlying Theoretical Perspectives | 1 |
| 17 | 5 | |
| 18 | 15 | |
| 19 | 459 | |
| 20 | 235 |
About Phani Tej Adidam
Phani Tej Adidam is a scholar working on Organizational Behavior and Human Resource Management, Marketing and Strategy and Management, having authored 22 papers that have together received 946 indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Innovation and Knowledge Management (4 papers). The work is most often cited by research in Strategy and Management (603 citations), Organizational Behavior and Human Resource Management (299 citations) and Marketing (184 citations). Phani Tej Adidam has collaborated with scholars based in United States, United Kingdom and India. Frequent co-authors include Sundar G. Bharadwaj, Anil Menon, Paurav Shukla, Madhumita Banerjee, Birud Sindhav, Louis G. Pol, Keith J. Mueller, Dale T. Eesley, G. Tomas M. Hult and Jonna Holland. Their work appears in journals such as SHILAP Revista de lepidopterología, Journal of Marketing and Journal of International Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.