Sebastián Molinillo

6.1k total citations · 3 hit papers
85 papers, 4.3k citations indexed

About

Sebastián Molinillo is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Sebastián Molinillo has authored 85 papers receiving a total of 4.3k indexed citations (citations by other indexed papers that have themselves been cited), including 66 papers in Sociology and Political Science, 46 papers in Marketing and 23 papers in Information Systems and Management. Recurrent topics in Sebastián Molinillo's work include Digital Marketing and Social Media (58 papers), Consumer Behavior in Brand Consumption and Identification (27 papers) and Technology Adoption and User Behaviour (23 papers). Sebastián Molinillo is often cited by papers focused on Digital Marketing and Social Media (58 papers), Consumer Behavior in Brand Consumption and Identification (27 papers) and Technology Adoption and User Behaviour (23 papers). Sebastián Molinillo collaborates with scholars based in Spain, Australia and United Kingdom. Sebastián Molinillo's co-authors include Francisco Liébana‐Cabanillas, Arnold Japutra, Rafael Anaya‐Sánchez, Rocío Aguilar-Illescas, Yüksel Ekinci, María Vallespín Arán, Natalia Rubio, Jano Jiménez‐Barreto, Sarah Quinton and Ana Isabel Canhoto and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Tourism Management.

In The Last Decade

Sebastián Molinillo

81 papers receiving 4.2k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use

2021 233 citations Sebastián Molinillo, Rocío Aguilar-Illescas et al. profile →
Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites

2019 219 citations Sebastián Molinillo, Rafael Anaya‐Sánchez et al. profile →
Exploring the impacts of interactions, social presence and emotional engagement on active collaborative learning in a social web-based environment

2018 200 citations Sebastián Molinillo, Rocío Aguilar-Illescas et al. profile →

Peers

Sebastián Molinillo

SPS

MARKE

ISM

OBHRM

Gomaa Agag United Kingdom

Anjala S. Krishen United States

Charles Jebarajakirthy Australia

Xuequn Wang United States

Chulmo Koo South Korea

Park Thaichon Australia

Giampaolo Viglia United Kingdom

Cihan Çobanoğlu United States

Bang Nguyen China

Lai-Ying Leong Malaysia

Gomaa Agag United Kingdom

Sebastián Molinillo

1.7k ×0.7

SPS

1.7k ×0.9

MARKE

1.1k ×0.8

ISM

856 ×1.1

OBHRM

595 ×1.2

Citations per year, relative to Sebastián Molinillo Sebastián Molinillo (= 1×) peers Gomaa Agag

Countries citing papers authored by Sebastián Molinillo

Since Specialization

Citations

This map shows the geographic impact of Sebastián Molinillo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sebastián Molinillo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sebastián Molinillo more than expected).

Fields of papers citing papers by Sebastián Molinillo

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sebastián Molinillo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sebastián Molinillo. The network helps show where Sebastián Molinillo may publish in the future.

Co-authorship network of co-authors of Sebastián Molinillo

This figure shows the co-authorship network connecting the top 25 collaborators of Sebastián Molinillo. A scholar is included among the top collaborators of Sebastián Molinillo based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sebastián Molinillo. Sebastián Molinillo is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Cabrera-Sánchez, Juan-Pedro, et al.. (2025). Deciphering the Mind of the CEO: Is Artificial Intelligence a Valuable Investment in Customer Acquisition?. International Journal of Human-Computer Interaction. 41(20). 13256–13273. 2 indexed citations

Molinillo, Sebastián, et al.. (2025). Levelling up esports research: Mapping the past, present, and future of a thriving digital arena. Performance Enhancement & Health. 13(4). 100354–100354.

Molinillo, Sebastián, et al.. (2025). Unveiling economic barriers to cultural consumption in Chile: insights from SHAP analysis and predictive modeling. Academia Revista Latinoamericana de Administración. 38(1). 53–73.

Anaya‐Sánchez, Rafael, Francisco Rejón‐Guardia, & Sebastián Molinillo. (2024). Impact of virtual reality experiences on destination image and visit intentions: the moderating effects of immersion, destination familiarity and sickness. International Journal of Contemporary Hospitality Management. 36(11). 3607–3627. 11 indexed citations

Martínez, Valentín Alejandro, et al.. (2023). Tourism marketing in a metaverse context: the new reality of European museums on meta. Museum Management and Curatorship. 38(4). 468–489. 17 indexed citations

Ekinci, Yüksel, Arnold Japutra, Sebastián Molinillo, & Muzaffer Uysal. (2022). Extension and Validation of A Novel Destination Brand Equity Model. Journal of Travel Research. 62(6). 1257–1276. 17 indexed citations

Molinillo, Sebastián, Francisco Rejón‐Guardia, & Rafael Anaya‐Sánchez. (2022). Exploring the antecedents of customers’ willingness to use service robots in restaurants. Service Business. 17(1). 167–193. 29 indexed citations

Martínez‐López, Francisco J., Rocío Aguilar-Illescas, Sebastián Molinillo, et al.. (2021). The Role of Online Brand Community Engagement on the Consumer–Brand Relationship. Sustainability. 13(7). 3679–3679. 12 indexed citations

Higueras‐Castillo, Elena, Sebastián Molinillo, J. Andrés Coca‐Stefaniak, & Francisco Liébana‐Cabanillas. (2020). Potential Early Adopters of Hybrid and Electric Vehicles in Spain—Towards a Customer Profile. Sustainability. 12(11). 4345–4345. 39 indexed citations

10.

Higueras‐Castillo, Elena, Sebastián Molinillo, J. Andrés Coca‐Stefaniak, & Francisco Liébana‐Cabanillas. (2019). Perceived Value and Customer Adoption of Electric and Hybrid Vehicles. Sustainability. 11(18). 4956–4956. 59 indexed citations

11.

Liébana‐Cabanillas, Francisco, et al.. (2019). Assesing the role of risk and trust in consumers ’ adoption of online payment systems. Repositorio Institucional de la Universidad de Huelva (Universidad de Huelva). 5(2). 99–113. 12 indexed citations

12.

Arán, María Vallespín, Sebastián Molinillo, & Célia M. Q. Ramos. (2018). Who relies on mobile payment systems when they are on vacation? A segmentation analysis. Hrčak Portal of scientific journals of Croatia (University Computing Centre). 8 indexed citations

13.

Molinillo, Sebastián, et al.. (2017). El papel del smartphone en la experiencia de compra offline. 2(26). 68–86. 1 indexed citations

14.

Quinton, Sarah, Ana Isabel Canhoto, Sebastián Molinillo, Rebecca Pera, & Tribikram Budhathoki. (2017). Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy. Journal of Strategic Marketing. 26(5). 427–439. 230 indexed citations

15.

Arán, María Vallespín, Sebastián Molinillo, & Francisco Muñoz‐Leiva. (2017). Perfil del consumidor turístico móvil: Una aproximación al usuario experimentado. 1(26). 27–45. 1 indexed citations

16.

Molinillo, Sebastián, Francisco Liébana‐Cabanillas, Rafael Anaya‐Sánchez, & Dimitrios Buhalis. (2017). DMO online platforms: Image and intention to visit. Tourism Management. 65. 116–130. 242 indexed citations

17.

Molinillo, Sebastián, Francisco Liébana‐Cabanillas, & Rafael Anaya‐Sánchez. (2017). Destination Image on the DMO's Platforms: Official Website and Social Media. Tourism & Management Studies. 13(3). 5–14. 19 indexed citations

18.

Anaya‐Sánchez, Rafael, et al.. (2016). Exploring the Sense of Belonging, Participation and Trust in Online Communities: A comparison between Spain and United States.. Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT). 4(6). 69–86. 3 indexed citations

19.

Molinillo, Sebastián, et al.. (2016). Hotel Assessment through Social Media: The case of TripAdvisor. Tourism & Management Studies. 12(1). 15–24. 45 indexed citations

20.

Arán, María Vallespín & Sebastián Molinillo. (2014). EL FUTURO DE LA INTERMEDIACIÓN EN EL SECTOR TURÍSTICO. 13–25. 6 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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