Billy Sung

133 total papers · 2.1k total citations
100 papers, 1.3k citations indexed

About

Billy Sung is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Billy Sung has authored 100 papers receiving a total of 1.3k indexed citations (citations by other indexed papers that have themselves been cited), including 46 papers in Marketing, 28 papers in Sociology and Political Science and 27 papers in Social Psychology. Recurrent topics in Billy Sung’s work include Consumer Behavior in Brand Consumption and Identification (42 papers), Customer Service Quality and Loyalty (11 papers) and Digital Marketing and Social Media (11 papers). Billy Sung is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (42 papers), Customer Service Quality and Loyalty (11 papers) and Digital Marketing and Social Media (11 papers). Billy Sung collaborates with scholars based in Australia, United States and China. Billy Sung's co-authors include Ian Phau, Wendy Moyle, Cindy Jones, Sean Lee, Felix Septianto, Jennifer Yih, Yuri Seo, Eric J. Vanman, Nicole Hartley and Siobhan O’Dwyer and has published in prestigious journals such as Scientific Reports, Journal of Business Research and Computers in Human Behavior.

Co-authorship network of co-authors of Billy Sung

This figure shows the co-authorship network connecting the top 25 collaborators of Billy Sung. A scholar is included among the top collaborators of Billy Sung based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Billy Sung. Billy Sung is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Billy Sung

95 papers receiving 1.2k citations

Fields of papers citing papers by Billy Sung

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Billy Sung. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Billy Sung. The network helps show where Billy Sung may publish in the future.

Countries citing papers authored by Billy Sung

Since Specialization
Citations

This map shows the geographic impact of Billy Sung's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Billy Sung with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Billy Sung more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2026