Billy Sung

2.2k total citations
102 papers, 1.5k citations indexed

About

Billy Sung is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Billy Sung has authored 102 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 46 papers in Marketing, 29 papers in Sociology and Political Science and 27 papers in Social Psychology. Recurrent topics in Billy Sung's work include Consumer Behavior in Brand Consumption and Identification (42 papers), Digital Marketing and Social Media (12 papers) and Customer Service Quality and Loyalty (11 papers). Billy Sung is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (42 papers), Digital Marketing and Social Media (12 papers) and Customer Service Quality and Loyalty (11 papers). Billy Sung collaborates with scholars based in Australia, United States and China. Billy Sung's co-authors include Ian Phau, Wendy Moyle, Cindy Jones, Sean Lee, Felix Septianto, Jennifer Yih, Nicole Hartley, Eric J. Vanman, Yuri Seo and Siobhan O’Dwyer and has published in prestigious journals such as Scientific Reports, Journal of Business Research and Computers in Human Behavior.

In The Last Decade

Billy Sung

96 papers receiving 1.4k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Billy Sung Australia	24	509	506	340	180	159	102	1.5k
Anna R. McAlister United States	21	380 0.7×	632 1.2×	207 0.6×	116 0.6×	105 0.7×	37	1.4k
Rocco Servidio Italy	21	237 0.5×	986 1.9×	345 1.0×	75 0.4×	121 0.8×	85	1.6k
Thomas J. L. van Rompay Netherlands	23	764 1.5×	357 0.7×	683 2.0×	126 0.7×	470 3.0×	53	1.8k
Erik Wästlund Sweden	23	413 0.8×	506 1.0×	236 0.7×	106 0.6×	161 1.0×	58	1.5k
Marieke L. Fransen Netherlands	20	633 1.2×	762 1.5×	289 0.8×	124 0.7×	147 0.9×	50	1.5k
Andy J. Yap United States	10	135 0.3×	423 0.8×	512 1.5×	270 1.5×	315 2.0×	21	1.2k
Michael Schulte‐Mecklenbeck Switzerland	18	177 0.3×	248 0.5×	231 0.7×	386 2.1×	256 1.6×	36	1.6k
Deidre Popovich United States	10	186 0.4×	282 0.6×	168 0.5×	106 0.6×	129 0.8×	32	1.2k
Haiyang Yang United States	14	310 0.6×	269 0.5×	248 0.7×	173 1.0×	126 0.8×	26	952
Meinald T. Thielsch Germany	17	155 0.3×	338 0.7×	407 1.2×	264 1.5×	214 1.3×	78	1.2k

Countries citing papers authored by Billy Sung

Since Specialization

Citations

This map shows the geographic impact of Billy Sung's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Billy Sung with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Billy Sung more than expected).

Fields of papers citing papers by Billy Sung

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Billy Sung. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Billy Sung. The network helps show where Billy Sung may publish in the future.

Co-authorship network of co-authors of Billy Sung

This figure shows the co-authorship network connecting the top 25 collaborators of Billy Sung. A scholar is included among the top collaborators of Billy Sung based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Billy Sung. Billy Sung is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Sung, Billy, et al.. (2025). Assessing the Australian abalone market: a best-worst approach on 46 attributes. British Food Journal. 127(13). 535–557.

Goi, Chai Lee, et al.. (2025). Accounting students’ perceived importance of faculty attributes: a cross-country cross-campus comparison between Malaysia and Australia. Accounting Education. 1–29.

Sung, Billy, et al.. (2024). Why Do Park Visitors Engage With Social Media for Peer-to-Peer Information?. Leisure Sciences. 1–21.

Sung, Billy, et al.. (2024). Social dynamics of luxury customization: The unique impact of name personalization. Psychology and Marketing. 42(2). 493–513. 3 indexed citations

Quintal, Vanessa, et al.. (2024). Hitting it out of the park with park personality: Scale development and validation. Journal of Destination Marketing & Management. 31. 100869–100869. 3 indexed citations

Sung, Billy, et al.. (2024). Age matters: The effect of regret and loss aversion on cultured meat acceptance. Appetite. 201. 107614–107614. 4 indexed citations

Sung, Billy, et al.. (2023). Optimizing the Dissemination of Nature-Based Park Safety Information: A Customer Journey Mapping in Western Australia. Leisure Sciences. 47(8). 1885–1907. 2 indexed citations

Sung, Billy, et al.. (2023). The effect of severe imagery in advertising on charitable behavior and the moderating role of social closeness. Journal of Consumer Affairs. 57(3). 1352–1376. 4 indexed citations

Quach, Sara, Felix Septianto, Park Thaichon, & Billy Sung. (2023). The effects of team diversity on promoting sustainable luxury products. Asia Pacific Journal of Marketing and Logistics. 36(9). 2082–2103. 7 indexed citations

10.

Davey, Andrew K., et al.. (2023). Revisiting experiential marketing: a Delphi study. Journal of Brand Management. 31(1). 16–37. 7 indexed citations

11.

Septianto, Felix, et al.. (2022). Are two reasons better than one? How natural and ethical appeals influence consumer preferences for clean meat. Journal of Retailing and Consumer Services. 71. 103225–103225. 12 indexed citations

12.

Septianto, Felix, Arnold Japutra, Billy Sung, & Yuri Seo. (2022). The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness: a construal level perspective. International Marketing Review. 39(4). 931–954. 17 indexed citations

13.

Phong, Win Nee, Billy Sung, Mark Gibberd, et al.. (2022). Impact of different processing techniques on the key volatile profile, sensory, and consumer acceptance of black truffle ( Tuber melanosporum Vittadini). Journal of Food Science. 87(9). 4174–4187. 8 indexed citations

14.

Kim, Jungkeun, Seongseop Kim, Benjamin G. Voyer, et al.. (2021). The impact of COVID‐19 on consumer evaluation of authentic advertising messages. Psychology and Marketing. 39(1). 76–89. 49 indexed citations

15.

Sajtos, László, et al.. (2020). Algorithmic Decision-Making, Agency and Autonomy in a Financial Decision Making Context: an Experiment. ACR North American Advances. 1 indexed citations

16.

Sung, Billy, et al.. (2019). Opening the ‘black box’ of luxury consumers: An application of psychophysiological method. Journal of Marketing Communications. 27(3). 250–268. 13 indexed citations

17.

Septianto, Felix, et al.. (2018). Proud volunteers: the role of self- and vicarious-pride in promoting volunteering. Marketing Letters. 29(4). 501–519. 53 indexed citations

18.

Sung, Billy, Nicole Hartley, & Eric J. Vanman. (2015). Disfluency As a Desirable Cue of Novelty. ACR Asia-Pacific Advances. 2 indexed citations

19.

Sung, Billy & Jennifer Yih. (2015). Does interest broaden or narrow attentional scope?. Cognition & Emotion. 30(8). 1485–1494. 38 indexed citations

20.

Moyle, Wendy, Marie Cooke, Elizabeth Beattie, et al.. (2013). Foot Massage and Physiological Stress in People with Dementia: A Randomized Controlled Trial. The Journal of Alternative and Complementary Medicine. 20(4). 305–311. 29 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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