Nianqi Deng

1.5k total citations · 1 hit paper
24 papers, 1.0k citations indexed

About

Nianqi Deng is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Nianqi Deng has authored 24 papers receiving a total of 1.0k indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 11 papers in Sociology and Political Science and 6 papers in Information Systems and Management. Recurrent topics in Nianqi Deng's work include Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Technology Adoption and User Behaviour (6 papers). Nianqi Deng is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Technology Adoption and User Behaviour (6 papers). Nianqi Deng collaborates with scholars based in China, Australia and Netherlands. Nianqi Deng's co-authors include Xiaojun Fan, Xinyu Jiang, Xuebing Dong, Junbin Wang, Xiaojun Fan, Shichang Liang, Shengmin Liu, Zhi Yang, Hongbo Li and Yi Qian and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Ethics and Tourism Management.

In The Last Decade

Nianqi Deng

21 papers receiving 975 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Immersive technology: A meta-analysis of augmented/virtual reality applications and their impact on tourism experience

2022 314 citations Xiaojun Fan, Xinyu Jiang et al. Tourism Management profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Nianqi Deng China	14	468	410	259	244	117	24	1.0k
Xuebing Dong China	16	510 1.1×	525 1.3×	91 0.4×	284 1.2×	62 0.5×	40	1.0k
Michael S. Lin Hong Kong	15	586 1.3×	396 1.0×	353 1.4×	179 0.7×	42 0.4×	38	1.2k
Xiaojun Fan China	10	415 0.9×	288 0.7×	241 0.9×	203 0.8×	112 1.0×	25	792
Zeya He United States	12	397 0.8×	259 0.6×	146 0.6×	91 0.4×	94 0.8×	16	826
Jin-Young Kim South Korea	13	367 0.8×	195 0.5×	146 0.6×	116 0.5×	93 0.8×	38	710
Kirsten Cowan United Kingdom	13	290 0.6×	515 1.3×	213 0.8×	133 0.5×	39 0.3×	33	936
Ho Jung Choo South Korea	20	465 1.0×	879 2.1×	172 0.7×	247 1.0×	56 0.5×	94	1.3k
Jookyung Kwon South Korea	13	438 0.9×	526 1.3×	128 0.5×	138 0.6×	35 0.3×	26	886
Mark Yi‐Cheon Yim United States	14	593 1.3×	919 2.2×	431 1.7×	433 1.8×	201 1.7×	24	1.4k
Shuai Yang China	16	558 1.2×	605 1.5×	82 0.3×	179 0.7×	36 0.3×	53	1.1k

Countries citing papers authored by Nianqi Deng

Since Specialization

Citations

This map shows the geographic impact of Nianqi Deng's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nianqi Deng with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nianqi Deng more than expected).

Fields of papers citing papers by Nianqi Deng

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Nianqi Deng. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nianqi Deng. The network helps show where Nianqi Deng may publish in the future.

Co-authorship network of co-authors of Nianqi Deng

This figure shows the co-authorship network connecting the top 25 collaborators of Nianqi Deng. A scholar is included among the top collaborators of Nianqi Deng based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Nianqi Deng. Nianqi Deng is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Deng, Nianqi, et al.. (2025). Do Monetary Gifts Influence User Engagement on Social Media? An Empirical Study About Red Packets on the WeChat Interest-Based Groups. International Journal of Human-Computer Interaction. 42(3). 1615–1633. 2 indexed citations

Deng, Nianqi, Hongmei Zhang, & Xinyu Jiang. (2025). Transformation in the Digital Age: Factors Influencing Visitor Engagement in Virtual Museums. Journal on Computing and Cultural Heritage. 18(3). 1–24. 2 indexed citations

Dong, Xuebing, et al.. (2025). “Manipulated virtual influencers (VIs)” ： The impact of VI post customization level on consumers’ willingness to engage in VI marketing campaigns. Journal of Retailing and Consumer Services. 88. 104467–104467.

Jiang, Xinyu, Junbin Wang, & Nianqi Deng. (2025). Creating existential authenticity experience by combining technology capability with gamification in the metaverse: An affordance perspective. Technology in Society. 83. 103019–103019. 1 indexed citations

Dong, Xuebing, Chao Hu, Jonas Heller, & Nianqi Deng. (2025). Does using augmented reality in online shopping affect post-purchase product perceptions? A mixed design using machine-learning based sentiment analysis, lab experiments, and focus groups. International Journal of Information Management. 82. 102872–102872.

Deng, Nianqi, et al.. (2025). Does Online Retailers' Service Investment Matter? Optimal Reputation Certification Strategies for Hybrid E-Commerce Platforms. Business & Information Systems Engineering.

Deng, Nianqi, Yu Gong, & Junbin Wang. (2024). Promoting blockchain technology in low-carbon management to achieve firm performance from a socio-economic perspective: Empirical evidence from China. Journal of Cleaner Production. 448. 141686–141686. 21 indexed citations

Fan, Xiaojun, et al.. (2024). Understanding the configurational causes of traveler's moral ambiguity in the sharing economy: Evidence from PLS‐fsQCA. International Journal of Tourism Research. 26(3). 2 indexed citations

Wang, Junbin, et al.. (2023). How does an employee's green creativity influence environmental performance Evidence from China. International Journal of Technology Management. 94(1). 56–78. 3 indexed citations

10.

Fan, Xiaojun, Xinyu Jiang, & Nianqi Deng. (2022). Imagination Versus Telepresence: Consumer Patronage Intention Toward Peer-to-Peer Accommodations in Photo-Enhanced Imaginative Conditions and Virtual Reality Contexts. Journal of Travel Research. 62(8). 1647–1666. 19 indexed citations

11.

Fan, Xiaojun, Xinyu Jiang, & Nianqi Deng. (2022). Immersive technology: A meta-analysis of augmented/virtual reality applications and their impact on tourism experience. Tourism Management. 91. 104534–104534. 314 indexed citations breakdown →

12.

Jiang, Xinyu, et al.. (2021). Examining the role of perceived value and consumer innovativeness on consumers’ intention to watch intellectual property films. Entertainment Computing. 40. 100453–100453. 17 indexed citations

13.

Deng, Nianqi, Xinyu Jiang, & Xiaojun Fan. (2021). How social media's cause-related marketing activity enhances consumer citizenship behavior: the mediating role of community identification. Journal of Research in Interactive Marketing. 17(1). 38–60. 30 indexed citations

14.

Wang, Junbin, Xiaojun Fan, & Nianqi Deng. (2020). The impact of platform fee scheme on manufacturer-E-tailer co-operative advertising: A game-theoretic analytical study. INFOR Information Systems and Operational Research. 59(1). 1–25. 10 indexed citations

15.

Fan, Xiaojun, et al.. (2020). The impact of the quality of intelligent experience on smart retail engagement. Marketing Intelligence & Planning. 38(7). 877–891. 54 indexed citations

16.

Fan, Xiaojun, et al.. (2020). Does role conflict influence discontinuous usage intentions? Privacy concerns, social media fatigue and self-esteem. Information Technology and People. 34(3). 1152–1174. 64 indexed citations

17.

Dong, Xuebing, Shengmin Liu, Hongbo Li, et al.. (2019). Love of nature as a mediator between connectedness to nature and sustainable consumption behavior. Journal of Cleaner Production. 242. 118451–118451. 119 indexed citations

18.

Fan, Xiaojun, et al.. (2019). Adoption of augmented reality in online retailing and consumers’ product attitude: A cognitive perspective. Journal of Retailing and Consumer Services. 53. 101986–101986. 191 indexed citations

19.

Fan, Xiaojun, et al.. (2019). Do others’ self-presentation on social media influence individual’s subjective well-being? A moderated mediation model. Telematics and Informatics. 41. 86–102. 42 indexed citations

20.

Deng, Nianqi, et al.. (2018). Research on Technological Innovation Efficiency of Tourist Equipment Manufacturing Enterprises. Sustainability. 10(12). 4826–4826. 16 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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