Shuai Yang
- Marketing top 1%
- Sociology and Political Science top 2%
- Information Systems and Management top 2%
- Organizational Behavior and Human Resource Management top 5%
- Strategy and Management top 10%
- Co-authors
- Yiping SongSixing ChenJeffrey R. CarlsonSiliang TongXia XinWilliam T. RossGuiyang XiongRuiping Zhang
- Topics
- Digital Marketing and Social Media (17 papers)Consumer Behavior in Brand Consumption and Identification (13 papers)Consumer Retail Behavior Studies (9 papers)
- Partner nations
- ChinaUnited StatesJapan
In The Last Decade
Shuai Yang
45 papers receiving 1.0k citations
Peers
Comparison fields: 5 of 101
- Marketing 605
- Sociology and Political Science 558
- Information Systems and Management 179
- Organizational Behavior and Human Resource Management 126
- Strategy and Management 102
Countries citing papers authored by Shuai Yang
This map shows the geographic impact of Shuai Yang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Shuai Yang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Shuai Yang more than expected).
Fields of papers citing papers by Shuai Yang
This network shows the impact of papers produced by Shuai Yang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Shuai Yang. The network helps show where Shuai Yang may publish in the future.
Co-authorship network of co-authors of Shuai Yang
This figure shows the co-authorship network connecting the top 25 collaborators of Shuai Yang. A scholar is included among the top collaborators of Shuai Yang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Shuai Yang. Shuai Yang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 0 | |
| 3 | 3 | |
| 4 | 0 | |
| 5 | 2 | |
| 6 | 0 | |
| 7 | 2 | |
| 8 | 18 | |
| 9 | 4 | |
| 10 | 1 | |
| 11 | 14 | |
| 12 | 5 | |
| 13 | 16 | |
| 14 | 1 | |
| 15 | 9 | |
| 16 | 21 | |
| 17 | 1 | |
| 18 | 108 | |
| 19 | The Effectiveness of Contextual Competitive Targeting in Conjunction with Promotional Incentives | 0 |
| 20 | 9 |
About Shuai Yang
Shuai Yang is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Information Systems and Management, having authored 53 papers that have together received 1.1k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Consumer Retail Behavior Studies (9 papers). The work is most often cited by research in Marketing (605 citations), Information Systems and Management (179 citations) and Human-Computer Interaction (82 citations). Shuai Yang has collaborated with scholars based in China, United States and Japan. Frequent co-authors include Yiping Song, Sixing Chen, Jeffrey R. Carlson, Siliang Tong, Xia Xin, William T. Ross, Guiyang Xiong, Ruiping Zhang, Baoyu Bai and Suo Jiang. Their work appears in journals such as Journal of Marketing Research, MIS Quarterly and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.