Xiaojun Fan

1.2k citations
25 papers · 792 indexed · 1 hit paper · h-index 10
Topics
Digital Marketing and Social Media (16 papers)Consumer Behavior in Brand Consumption and Identification (11 papers)Technology Adoption and User Behaviour (7 papers)
Partner nations
ChinaCanadaUnited States

In The Last Decade

Xiaojun Fan

21 papers receiving 750 citations

Hit Papers

Immersive technology: A meta-analysis of augmented/virtua...20222026202320242022100200300

Peers

Xiaojun Fan
Comparison fields: 5 of 74
  • Sociology and Political Science 415
  • Marketing 288
  • Human-Computer Interaction 241
  • Information Systems and Management 203
  • Computer Vision and Pattern Recognition 112
Replace Nianqi Deng with:
Nianqi Deng China
Jennifer Brannon Barhorst United States
Eunyoung Sung United States
Xinyu Jiang China
Youhee Joun South Korea
Seth Ketron United States
Quang-An Ha Taiwan
Jungmin Yoo South Korea
Tseng‐Lung Huang Taiwan
Martin Yongho Hyun South Korea
Xiaojun Fan relative to Nianqi Deng China Nianqi Deng's profile →
Citations per field
00.5×1.5×
Nianqi Deng · 1×
Citations per year

Countries citing papers authored by Xiaojun Fan

Since Specialization
Citations

This map shows the geographic impact of Xiaojun Fan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Xiaojun Fan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Xiaojun Fan more than expected).

Fields of papers citing papers by Xiaojun Fan

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Xiaojun Fan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Xiaojun Fan. The network helps show where Xiaojun Fan may publish in the future.

Co-authorship network of co-authors of Xiaojun Fan

This figure shows the co-authorship network connecting the top 25 collaborators of Xiaojun Fan. A scholar is included among the top collaborators of Xiaojun Fan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Xiaojun Fan. Xiaojun Fan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 1
2 1
3 2
4 3
5 0
6 1
7 0
8 1
9 0
10 4
11 20
12 3
13 1
14 2
15 19
16
Immersive technology: A meta-analysis of augmented/virtual reality applications and their impact on tourism experiencebreakdown →
314
17 7
18 64
19 191
20 18

About Xiaojun Fan

Xiaojun Fan is a scholar working on Marketing, Information Systems and Management and Sociology and Political Science, having authored 25 papers that have together received 792 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Technology Adoption and User Behaviour (7 papers). The work is most often cited by research in Human-Computer Interaction (241 citations), Marketing (288 citations) and Information Systems and Management (203 citations). Xiaojun Fan has collaborated with scholars based in China, Canada and United States. Frequent co-authors include Nianqi Deng, Xinyu Jiang, Xuebing Dong, Yi Qian, Junbin Wang, Lu Zhang, Shichang Liang, Zheng Wang, Yi Xia and Huiyao Li. Their work appears in journals such as Journal of Business Ethics, Tourism Management and Frontiers in Psychology.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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