Jonas Heller

2.5k total citations
40 papers, 1.7k citations indexed

About

Jonas Heller is a scholar working on Marketing, Human-Computer Interaction and Sociology and Political Science. According to data from OpenAlex, Jonas Heller has authored 40 papers receiving a total of 1.7k indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 17 papers in Human-Computer Interaction and 12 papers in Sociology and Political Science. Recurrent topics in Jonas Heller's work include Virtual Reality Applications and Impacts (17 papers), Consumer Retail Behavior Studies (14 papers) and Digital Marketing and Social Media (9 papers). Jonas Heller is often cited by papers focused on Virtual Reality Applications and Impacts (17 papers), Consumer Retail Behavior Studies (14 papers) and Digital Marketing and Social Media (9 papers). Jonas Heller collaborates with scholars based in Netherlands, Australia and United Kingdom. Jonas Heller's co-authors include Ko de Ruyter, Mathew Chylinski, Debbie Keeling, Dominik Mahr, Tim Hilken, Patrick van Esch, Gavin Northey, Saifeddin Alimamy, Frank Rozemeijer and Philipp A. Rauschnabel and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Computers in Human Behavior.

In The Last Decade

Jonas Heller

32 papers receiving 1.6k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Jonas Heller Netherlands 19 987 619 604 501 321 40 1.7k
Tim Hilken Netherlands 16 999 1.0× 664 1.1× 613 1.0× 548 1.1× 351 1.1× 21 1.6k
Ana Javornik United Kingdom 17 807 0.8× 544 0.9× 655 1.1× 447 0.9× 330 1.0× 28 1.6k
Chris Hinsch United States 7 723 0.7× 548 0.9× 847 1.4× 482 1.0× 316 1.0× 8 1.7k
Mark Yi‐Cheon Yim United States 14 919 0.9× 431 0.7× 593 1.0× 433 0.9× 201 0.6× 24 1.4k
Mathew Chylinski Australia 20 1.4k 1.5× 809 1.3× 909 1.5× 706 1.4× 426 1.3× 36 2.4k
Nannan Xi Finland 15 410 0.4× 497 0.8× 655 1.1× 448 0.9× 195 0.6× 42 1.8k
Hyunae Lee South Korea 15 402 0.4× 439 0.7× 747 1.2× 332 0.7× 239 0.7× 32 1.4k
Dai‐In Danny Han Netherlands 15 377 0.4× 513 0.8× 592 1.0× 250 0.5× 263 0.8× 26 1.3k
Kim Willems Belgium 22 803 0.8× 394 0.6× 454 0.8× 238 0.5× 124 0.4× 55 1.5k
Jungmin Yoo South Korea 14 770 0.8× 297 0.5× 491 0.8× 341 0.7× 105 0.3× 38 1.2k

Countries citing papers authored by Jonas Heller

Since Specialization
Citations

This map shows the geographic impact of Jonas Heller's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jonas Heller with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jonas Heller more than expected).

Fields of papers citing papers by Jonas Heller

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jonas Heller. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jonas Heller. The network helps show where Jonas Heller may publish in the future.

Co-authorship network of co-authors of Jonas Heller

This figure shows the co-authorship network connecting the top 25 collaborators of Jonas Heller. A scholar is included among the top collaborators of Jonas Heller based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jonas Heller. Jonas Heller is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Heller, Jonas, et al.. (2025). Brave new procurement deals: An experimental study of how generative artificial intelligence reshapes buyer–supplier negotiations. Journal of Purchasing and Supply Management. 31(4). 101012–101012. 4 indexed citations
2.
Heller, Jonas, et al.. (2025). Einsatz digitaler Schatten in der Teilefertigung. Zeitschrift für wirtschaftlichen Fabrikbetrieb. 120(3). 192–198.
3.
Dong, Xuebing, Chao Hu, Jonas Heller, & Nianqi Deng. (2025). Does using augmented reality in online shopping affect post-purchase product perceptions? A mixed design using machine-learning based sentiment analysis, lab experiments, and focus groups. International Journal of Information Management. 82. 102872–102872.
4.
Gupta, Pallav, et al.. (2025). Asset Administration Shell. Zeitschrift für wirtschaftlichen Fabrikbetrieb. 120(10). 755–762.
5.
Heller, Jonas, et al.. (2024). Immersion or social presence? Investigating the effect of virtual reality immersive environments on sommelier learning experiences. Journal of Wine Research. 35(2). 101–118. 7 indexed citations
6.
Heller, Jonas, et al.. (2024). Eine Referenzarchitektur für das Industrial Metaverse. Zeitschrift für wirtschaftlichen Fabrikbetrieb. 119(3). 186–191. 2 indexed citations
7.
Jaakkola, Elina, et al.. (2024). Customer Engagement in Utilitarian vs. Hedonic Service Contexts. Journal of Service Research. 28(4). 614–633. 17 indexed citations
8.
Hilken, Tim, Jonas Heller, & Dominik Mahr. (2023). Closing the Customer Imagination Gap with Augmented and Virtual Reality. Research Publications (Maastricht University). 15(2). 30–35. 1 indexed citations
9.
Su, Yiran, et al.. (2023). Sports venue digital twin technology from a spectator virtual visiting perspective. Frontiers in Sports and Active Living. 5. 1289140–1289140. 5 indexed citations
10.
Mahr, Dominik, Jonas Heller, & Ko de Ruyter. (2023). Augmented reality (AR): The blurring of reality in human-computer interaction. Computers in Human Behavior. 145. 107755–107755. 5 indexed citations
11.
Rauschnabel, Philipp A., Reto Felix, Jonas Heller, & Chris Hinsch. (2023). The 4C framework: Towards a holistic understanding of consumer engagement with augmented reality. Computers in Human Behavior. 154. 108105–108105. 24 indexed citations
12.
Heller, Jonas, et al.. (2022). Dynamic capabilities for digital procurement transformation: a systematic literature review. International Journal of Physical Distribution & Logistics Management. 53(4). 424–447. 33 indexed citations
13.
Ciuchita, Robert, et al.. (2022). It is Really Not a Game: An Integrative Review of Gamification for Service Research. Journal of Service Research. 26(1). 3–20. 49 indexed citations
14.
Hilken, Tim, Mathew Chylinski, Ko de Ruyter, Jonas Heller, & Debbie Keeling. (2022). Exploring the frontiers in reality-enhanced service communication: from augmented and virtual reality to neuro-enhanced reality. Journal of service management. 33(4/5). 657–674. 19 indexed citations
15.
Ruyter, Ko de, Jonas Heller, Tim Hilken, et al.. (2020). Seeing with the Customer’s Eye: Exploring the Challenges and Opportunities of AR Advertising. Journal of Advertising. 49(2). 109–124. 55 indexed citations
16.
Heller, Jonas, Mathew Chylinski, Ko de Ruyter, et al.. (2020). Tangible Service Automation: Decomposing the Technology-Enabled Engagement Process (TEEP) for Augmented Reality. Journal of Service Research. 24(1). 84–103. 93 indexed citations
17.
Hilken, Tim, Mathew Chylinski, Dominik Mahr, et al.. (2020). The playground effect: How augmented reality drives creative customer engagement. Journal of Business Research. 116. 85–98. 158 indexed citations
18.
Esch, Patrick van, Jonas Heller, & Gavin Northey. (2019). The effects of inner packaging color on the desirability of food. Journal of Retailing and Consumer Services. 50. 94–102. 43 indexed citations
19.
Heller, Jonas, Mathew Chylinski, Ko de Ruyter, Dominik Mahr, & Debbie Keeling. (2019). Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability. Journal of Retailing. 95(2). 94–114. 210 indexed citations
20.
Esch, Patrick van, et al.. (2017). The Role of Women, Sexualization and Objectification in Lgbtq Advertising. Griffith Research Online (Griffith University, Queensland, Australia). 45. 928–929. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Tim Hilken Breakdown of academic impact, for papers by Ana Javornik Breakdown of academic impact, for papers by Chris Hinsch Breakdown of academic impact, for papers by Mark Yi‐Cheon Yim Breakdown of academic impact, for papers by Mathew Chylinski Breakdown of academic impact, for papers by Nannan Xi Breakdown of academic impact, for papers by Hyunae Lee Breakdown of academic impact, for papers by Dai‐In Danny Han Breakdown of academic impact, for papers by Kim Willems Breakdown of academic impact, for papers by Jungmin Yoo
Rankless by CCL
2026