Zhi Yang
- Marketing top 1%
- Strategy and Management top 2%
- Sociology and Political Science top 5%
- Management, Monitoring, Policy and Law top 5%
- Organizational Behavior and Human Resource Management top 5%
- Co-authors
- Nguyễn Thị Thu HươngPhong Ba LeEric FangTuan Khanh CaoNinh NguyenLester W. JohnsonChaoqun MaThi Thanh Cao
- Topics
- Digital Marketing and Social Media (12 papers)Innovation and Knowledge Management (11 papers)Technology Adoption and User Behaviour (6 papers)
- Partner nations
- ChinaUnited StatesVietnam
In The Last Decade
Zhi Yang
38 papers receiving 1.4k citations
Peers
Comparison fields: 5 of 108
- Marketing 641
- Strategy and Management 586
- Sociology and Political Science 315
- Management, Monitoring, Policy and Law 184
- Organizational Behavior and Human Resource Management 173
Countries citing papers authored by Zhi Yang
This map shows the geographic impact of Zhi Yang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Zhi Yang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Zhi Yang more than expected).
Fields of papers citing papers by Zhi Yang
This network shows the impact of papers produced by Zhi Yang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Zhi Yang. The network helps show where Zhi Yang may publish in the future.
Co-authorship network of co-authors of Zhi Yang
This figure shows the co-authorship network connecting the top 25 collaborators of Zhi Yang. A scholar is included among the top collaborators of Zhi Yang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Zhi Yang. Zhi Yang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 0 | |
| 3 | 3 | |
| 4 | 6 | |
| 5 | 0 | |
| 6 | 3 | |
| 7 | 11 | |
| 8 | 51 | |
| 9 | 8 | |
| 10 | 0 | |
| 11 | 4 | |
| 12 | 6 | |
| 13 | 22 | |
| 14 | 2 | |
| 15 | 43 | |
| 16 | 95 | |
| 17 | 81 | |
| 18 | 3 | |
| 19 | Reducing offensiveness of advertising for controversial products: an empirical study of three generations in China | 1 |
| 20 | An Empirical Study on Customer Satisfaction of Supermarket | 1 |
About Zhi Yang
Zhi Yang is a scholar working on Business and International Management, Marketing and Information Systems and Management, having authored 44 papers that have together received 1.5k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (12 papers), Innovation and Knowledge Management (11 papers) and Technology Adoption and User Behaviour (6 papers). The work is most often cited by research in Marketing (641 citations), Strategy and Management (586 citations) and Business and International Management (65 citations). Zhi Yang has collaborated with scholars based in China, United States and Vietnam. Frequent co-authors include Nguyễn Thị Thu Hương, Phong Ba Le, Eric Fang, Tuan Khanh Cao, Ninh Nguyen, Lester W. Johnson, Chaoqun Ma, Thi Thanh Cao, Gregory J. Fisher and Jongkuk Lee. Their work appears in journals such as Journal of Marketing, Journal of Cleaner Production and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.