Fon Sim Ong

73 total papers · 2.0k total citations
55 papers, 1.3k citations indexed

About

Fon Sim Ong is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Fon Sim Ong has authored 55 papers receiving a total of 1.3k indexed citations (citations by other indexed papers that have themselves been cited), including 25 papers in Marketing, 20 papers in Sociology and Political Science and 14 papers in Social Psychology. Recurrent topics in Fon Sim Ong’s work include Consumer Behavior in Brand Consumption and Identification (22 papers), Consumer Retail Behavior Studies (9 papers) and Customer Service Quality and Loyalty (8 papers). Fon Sim Ong is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (22 papers), Consumer Retail Behavior Studies (9 papers) and Customer Service Quality and Loyalty (8 papers). Fon Sim Ong collaborates with scholars based in Malaysia, United States and United Kingdom. Fon Sim Ong's co-authors include Ashraf Sadat Ahadzadeh, Saeed Pahlevan Sharif, Kok Wei Khong, George P. Moschis, Muhammad Mohsin Butt, Andrew Baker, Anil Mathur, Randall Shannon, David R. Phillips and Zhilin Yang and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Ethics and Computers in Human Behavior.

Co-authorship network of co-authors of Fon Sim Ong

This figure shows the co-authorship network connecting the top 25 collaborators of Fon Sim Ong. A scholar is included among the top collaborators of Fon Sim Ong based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Fon Sim Ong. Fon Sim Ong is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Fon Sim Ong

54 papers receiving 1.2k citations

Fields of papers citing papers by Fon Sim Ong

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Fon Sim Ong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Fon Sim Ong. The network helps show where Fon Sim Ong may publish in the future.

Countries citing papers authored by Fon Sim Ong

Since Specialization
Citations

This map shows the geographic impact of Fon Sim Ong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Fon Sim Ong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Fon Sim Ong more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2026