Fon Sim Ong
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
- Applied Psychology top 5%
Papers in
- Marketing 25
- Consumer Behavior in Brand Consumption and Identification 22
- Consumer Retail Behavior Studies 9
- Co-authors
- Ashraf Sadat AhadzadehSaeed Pahlevan SharifKok Wei KhongGeorge P. MoschisMuhammad Mohsin ButtDavid R. PhillipsAnil MathurRandall Shannon
- Journals
- Asia Pacific Management Review (4 papers)Journal of Religion and Health (2 papers)Journal of Consumer Behaviour (2 papers)Journal of Beliefs and Values (2 papers)Asia Pacific Journal of Marketing and Logistics (2 papers)
- Partner nations
- MalaysiaUnited StatesIran
In The Last Decade
Fon Sim Ong
56 papers receiving 1.3k citations
Peers
Comparison fields: 5 of 113
- Marketing 564
- Applied Psychology 133
- Information Systems and Management 160
- Neuropsychology and Physiological Psychology 31
- Sociology and Political Science 564
Countries citing papers authored by Fon Sim Ong
This map shows the geographic impact of Fon Sim Ong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Fon Sim Ong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Fon Sim Ong more than expected).
Fields of papers citing papers by Fon Sim Ong
This network shows the impact of papers produced by Fon Sim Ong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Fon Sim Ong. The network helps show where Fon Sim Ong may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Fon Sim Ong, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 0 | |
| 2 | 2025 | 0 | |
| 3 | 2025 | 0 | |
| 4 | 2024 | 1 | |
| 5 | 2023 | 1 | |
| 6 | 2023 | 0 | |
| 7 | 2023 | 2 | |
| 8 | 2021 | 43 | |
| 9 | 2018 | 24 | |
| 10 | 2015 | 248 | |
| 11 | 2014 | 15 | |
| 12 | Materialism and Well-Being Among Consumers of Three Asian Subcultures: the Effects of Religion and Ethnicity | 2013 | 1 |
| 13 | 2013 | 42 | |
| 14 | 2012 | 21 | |
| 15 | 2011 | 32 | |
| 16 | Demographic and Lifestyle Profiles of Ethnocentric and Non-Ethnocentric Urban Malaysian Consumers | 2008 | 21 |
| 17 | 2008 | 39 | |
| 18 | 2007 | 4 | |
| 19 | 2006 | 3 | |
| 20 | 2005 | 4 |
About Fon Sim Ong
Fon Sim Ong is a scholar working on Neuropsychology and Physiological Psychology, Marketing, Information Systems and Management, Organizational Behavior and Human Resource Management and Social Psychology, having authored 60 papers that have together received 1.4k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (22 papers), Consumer Retail Behavior Studies (9 papers), Customer Service Quality and Loyalty (8 papers), Eating Disorders and Behaviors (6 papers), Psychological Well-being and Life Satisfaction (5 papers), Digital Marketing and Social Media (5 papers), Impact of Technology on Adolescents (5 papers) and Technology Adoption and User Behaviour (5 papers). The work is most often cited by research in Marketing (564 citations), Applied Psychology (133 citations), Information Systems and Management (160 citations), Neuropsychology and Physiological Psychology (31 citations) and Sociology and Political Science (564 citations). Fon Sim Ong has collaborated with scholars based in Malaysia, United States and Iran. Frequent co-authors include Ashraf Sadat Ahadzadeh, Saeed Pahlevan Sharif, Kok Wei Khong, George P. Moschis, Muhammad Mohsin Butt, David R. Phillips, Anil Mathur, Randall Shannon, Andrew Baker and Kim‐Shyan Fam. Their work appears in journals such as Asia Pacific Management Review, Journal of Religion and Health, Journal of Consumer Behaviour, Journal of Beliefs and Values and Asia Pacific Journal of Marketing and Logistics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.