Kok Wei Khong

3.2k total citations
64 papers, 2.3k citations indexed

About

Kok Wei Khong is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Kok Wei Khong has authored 64 papers receiving a total of 2.3k indexed citations (citations by other indexed papers that have themselves been cited), including 31 papers in Sociology and Political Science, 25 papers in Marketing and 23 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Kok Wei Khong's work include Digital Marketing and Social Media (26 papers), Customer Service Quality and Loyalty (21 papers) and Consumer Behavior in Brand Consumption and Identification (19 papers). Kok Wei Khong is often cited by papers focused on Digital Marketing and Social Media (26 papers), Customer Service Quality and Loyalty (21 papers) and Consumer Behavior in Brand Consumption and Identification (19 papers). Kok Wei Khong collaborates with scholars based in Malaysia, China and United Kingdom. Kok Wei Khong's co-authors include Shasha Teng, Alain Yee‐Loong Chong, M.S. Balaji, Fon Sim Ong, Wei Wei Goh, Saeed Pahlevan Sharif, Ashraf Sadat Ahadzadeh, Muhammad Mohsin Butt, Scott McCabe and Ken Kyid Yeoh and has published in prestigious journals such as PLoS ONE, Journal of Cleaner Production and Journal of Business Ethics.

In The Last Decade

Kok Wei Khong

62 papers receiving 2.1k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Kok Wei Khong Malaysia 24 1.2k 909 652 449 284 64 2.3k
Tracy L. Tuten United States 25 1.9k 1.6× 950 1.0× 624 1.0× 577 1.3× 197 0.7× 56 3.0k
Judy Drennan Australia 28 1.5k 1.3× 970 1.1× 787 1.2× 698 1.6× 168 0.6× 121 2.9k
Sertan Kabadayi United States 23 1.5k 1.2× 1.2k 1.3× 559 0.9× 718 1.6× 322 1.1× 55 3.2k
Nizar Souiden Canada 25 1.4k 1.1× 1.2k 1.3× 650 1.0× 714 1.6× 265 0.9× 47 2.4k
Ardion Beldad Netherlands 19 993 0.8× 442 0.5× 702 1.1× 285 0.6× 176 0.6× 42 1.8k
Mohammad Reza Jalilvand Iran 24 2.2k 1.8× 1.4k 1.5× 515 0.8× 697 1.6× 248 0.9× 63 3.0k
Jiyoung Kim United States 22 1.2k 1.0× 1.1k 1.2× 762 1.2× 939 2.1× 311 1.1× 125 2.5k
Celso Augusto de Matos Brazil 20 1.0k 0.9× 1.3k 1.4× 535 0.8× 1.1k 2.4× 279 1.0× 65 2.2k
Siew Imm Ng Malaysia 25 1.1k 0.9× 800 0.9× 329 0.5× 556 1.2× 451 1.6× 99 2.2k
Basak Denizci Guillet Hong Kong 31 1.9k 1.6× 1.4k 1.5× 427 0.7× 898 2.0× 363 1.3× 98 3.0k

Countries citing papers authored by Kok Wei Khong

Since Specialization
Citations

This map shows the geographic impact of Kok Wei Khong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kok Wei Khong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kok Wei Khong more than expected).

Fields of papers citing papers by Kok Wei Khong

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Kok Wei Khong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kok Wei Khong. The network helps show where Kok Wei Khong may publish in the future.

Co-authorship network of co-authors of Kok Wei Khong

This figure shows the co-authorship network connecting the top 25 collaborators of Kok Wei Khong. A scholar is included among the top collaborators of Kok Wei Khong based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Kok Wei Khong. Kok Wei Khong is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Sharif, Saeed Pahlevan, et al.. (2022). Investigating the relationships between MOOC consumers' perceived quality, emotional experiences, and intention to recommend: an NLP-based approach. Online Information Review. 47(3). 582–603. 11 indexed citations
2.
Sharif, Saeed Pahlevan, et al.. (2022). What factors drive the purchase of paid online courses? A systematic literature review. Journal of Marketing for HIGHER EDUCATION. 34(2). 851–874. 7 indexed citations
3.
Khong, Kok Wei, et al.. (2021). Analysing online reviews of restaurants in Malaysia: a novel approach to descriptive and predictive analytic. International Journal of Electronic Business. 16(4). 315–315. 1 indexed citations
4.
Teng, Shasha, Kok Wei Khong, Saeed Pahlevan Sharif, & Amr Ahmed. (2020). YouTube Video Comments on Healthy Eating: Descriptive and Predictive Analysis. JMIR Public Health and Surveillance. 6(4). e19618–e19618. 13 indexed citations
5.
Butt, Muhammad Mohsin, et al.. (2020). Managing corporate brand behavioural integrity: a case of alleged violation of Halal certification. Journal of Islamic marketing. 12(6). 1219–1238. 6 indexed citations
6.
Goto, Nobuhiko, et al.. (2019). Can Brain Waves Really Tell If a Product Will Be Purchased? Inferring Consumer Preferences From Single-Item Brain Potentials. Frontiers in Integrative Neuroscience. 13. 19–19. 22 indexed citations
7.
Butt, Muhammad Mohsin, et al.. (2018). ANTECEDENTS OF CONSUMER-BASED ELECTRONIC RETAIL BRAND EQUITY: AN INTEGRATED MODEL. Asian Academy of Management Journal. 23(2). 69–99. 4 indexed citations
8.
Butt, Muhammad Mohsin, et al.. (2016). Integrating Behavioural and Branding Perspectives to Maximize Green Brand Equity: A Holistic Approach. Business Strategy and the Environment. 26(4). 507–520. 67 indexed citations
9.
Hamid, Baharom Abdul, et al.. (2015). Psychographic factors: does it influence personal bankcruptcy in Malaysia?. 2 indexed citations
10.
Ahadzadeh, Ashraf Sadat, Saeed Pahlevan Sharif, Fon Sim Ong, & Kok Wei Khong. (2015). Integrating Health Belief Model and Technology Acceptance Model: An Investigation of Health-Related Internet Use. Journal of Medical Internet Research. 17(2). e45–e45. 248 indexed citations
11.
Teng, Shasha, Kok Wei Khong, & Alain Yee‐Loong Chong. (2015). Study abroad information in the new media. Journal of Marketing for HIGHER EDUCATION. 25(2). 263–286. 11 indexed citations
12.
Yeoh, Ken Kyid, et al.. (2014). The Antecedents of Adopting Corporate Social Responsibility in the Malaysian Hotel Sector: A Conceptual Model. RePEc: Research Papers in Economics. 1. 1–48. 4 indexed citations
13.
Khong, Kok Wei & Wei Wei. (2014). Persuasive Communication: A Comparison of Major Attitude- Behaviour Theories in a Social Media Context. 1. 1–11. 5 indexed citations
14.
Khong, Kok Wei, et al.. (2014). Effect of Agricultural Sector Determinants on Economic Growth. RePEc: Research Papers in Economics. 1. 1–24. 7 indexed citations
15.
Khong, Kok Wei, et al.. (2014). Influence of Online Shopping Enjoyment and Trust Towards Purchase Intention in Social Commerce Sites. 1. 1–98. 8 indexed citations
16.
Khong, Kok Wei, et al.. (2014). Examining the Role of Viral Effect, Shopping Enjoyment and Trust on Purchase Intention of Social Commerce Sites in Malaysia. SSRN Electronic Journal. 5 indexed citations
17.
Ong, Fon Sim, et al.. (2012). Path analysis of atmospherics and convenience on flow: the mediation effects of brand affect and brand trust. The International Review of Retail Distribution and Consumer Research. 22(3). 277–291. 21 indexed citations
18.
Khong, Kok Wei, et al.. (2010). Online Advertising: A Study of Malaysian Consumers. 5(2). 111–134. 14 indexed citations
19.
Khong, Kok Wei, et al.. (2010). Online Advertising: A Study on Malaysian Consumers. SSRN Electronic Journal. 19 indexed citations
20.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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