Kok Wei Khong
- Sociology and Political Science top 1%
- Marketing top 0.5%
- Information Systems and Management top 0.5%
- Organizational Behavior and Human Resource Management top 2%
- Strategy and Management top 5%
- Co-authors
- Shasha TengAlain Yee‐Loong ChongM.S. BalajiFon Sim OngWei Wei GohSaeed Pahlevan SharifAshraf Sadat AhadzadehMuhammad Mohsin Butt
- Topics
- Digital Marketing and Social Media (26 papers)Customer Service Quality and Loyalty (21 papers)Consumer Behavior in Brand Consumption and Identification (19 papers)
- Cited by
- MarketingInformation Systems and ManagementOrganizational Behavior and Human Resource Management
- Partner nations
- MalaysiaChinaUnited Kingdom
In The Last Decade
Kok Wei Khong
62 papers receiving 2.1k citations
Peers
Comparison fields: 5 of 124
- Sociology and Political Science 1.2k
- Marketing 909
- Information Systems and Management 652
- Organizational Behavior and Human Resource Management 449
- Strategy and Management 284
Countries citing papers authored by Kok Wei Khong
This map shows the geographic impact of Kok Wei Khong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kok Wei Khong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kok Wei Khong more than expected).
Fields of papers citing papers by Kok Wei Khong
This network shows the impact of papers produced by Kok Wei Khong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kok Wei Khong. The network helps show where Kok Wei Khong may publish in the future.
Co-authorship network of co-authors of Kok Wei Khong
This figure shows the co-authorship network connecting the top 25 collaborators of Kok Wei Khong. A scholar is included among the top collaborators of Kok Wei Khong based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Kok Wei Khong. Kok Wei Khong is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 3 | |
| 2 | 3 | |
| 3 | 11 | |
| 4 | 7 | |
| 5 | 13 | |
| 6 | 6 | |
| 7 | 22 | |
| 8 | 4 | |
| 9 | Psychographic factors: does it influence personal bankcruptcy in Malaysia? | 2 |
| 10 | 248 | |
| 11 | 11 | |
| 12 | Persuasive Communication: A Comparison of Major Attitude- Behaviour Theories in a Social Media Context | 5 |
| 13 | Influence of Online Shopping Enjoyment and Trust Towards Purchase Intention in Social Commerce Sites | 8 |
| 14 | Effect of Agricultural Sector Determinants on Economic Growth | 7 |
| 15 | Examining the Role of Viral Effect, Shopping Enjoyment and Trust on Purchase Intention of Social Commerce Sites in Malaysia | 5 |
| 16 | The Antecedents of Adopting Corporate Social Responsibility in the Malaysian Hotel Sector: A Conceptual Model | 4 |
| 17 | 64 | |
| 18 | 21 | |
| 19 | Online Advertising: A Study of Malaysian Consumers | 14 |
| 20 | 39 |
About Kok Wei Khong
Kok Wei Khong is a scholar working on Information Systems and Management, Marketing and Organizational Behavior and Human Resource Management, having authored 64 papers that have together received 2.3k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (26 papers), Customer Service Quality and Loyalty (21 papers) and Consumer Behavior in Brand Consumption and Identification (19 papers). The work is most often cited by research in Marketing (909 citations), Information Systems and Management (652 citations) and Organizational Behavior and Human Resource Management (449 citations). Kok Wei Khong has collaborated with scholars based in Malaysia, China and United Kingdom. Frequent co-authors include Shasha Teng, Alain Yee‐Loong Chong, M.S. Balaji, Fon Sim Ong, Wei Wei Goh, Saeed Pahlevan Sharif, Ashraf Sadat Ahadzadeh, Muhammad Mohsin Butt, Scott McCabe and Ken Kyid Yeoh. Their work appears in journals such as PLoS ONE, Journal of Cleaner Production and Journal of Business Ethics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.