Loraine Lau‐Gesk

713 total citations
17 papers, 548 citations indexed

About

Loraine Lau‐Gesk is a scholar working on Marketing, Social Psychology and Applied Psychology. According to data from OpenAlex, Loraine Lau‐Gesk has authored 17 papers receiving a total of 548 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 7 papers in Social Psychology and 5 papers in Applied Psychology. Recurrent topics in Loraine Lau‐Gesk's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Behavioral Health and Interventions (5 papers) and Cultural Differences and Values (5 papers). Loraine Lau‐Gesk is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Behavioral Health and Interventions (5 papers) and Cultural Differences and Values (5 papers). Loraine Lau‐Gesk collaborates with scholars based in United States. Loraine Lau‐Gesk's co-authors include Aimée Drolet, Patti Williams, Joan Meyers‐Levy, Alokparna Basu Monga, Thomas Krämer, Chi‐yue Chiu and Carol A. Scott and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Loraine Lau‐Gesk

17 papers receiving 506 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Loraine Lau‐Gesk United States	11	346	259	175	92	66	17	548
Hakkyun Kim South Korea	8	265 0.8×	267 1.0×	131 0.7×	92 1.0×	91 1.4×	15	535
Huifang Mao United States	12	398 1.2×	300 1.2×	144 0.8×	126 1.4×	66 1.0×	18	622
Morgan K. Ward United States	6	322 0.9×	262 1.0×	154 0.9×	134 1.5×	53 0.8×	12	517
Emily N. Garbinsky United States	11	254 0.7×	249 1.0×	161 0.9×	76 0.8×	77 1.2×	18	529
Kathryn A. Braun-LaTour United States	10	288 0.8×	245 0.9×	124 0.7×	81 0.9×	40 0.6×	12	530
Lisa A. Cavanaugh United States	9	290 0.8×	259 1.0×	154 0.9×	82 0.9×	101 1.5×	19	542
Chris Malone United States	6	450 1.3×	400 1.5×	157 0.9×	123 1.3×	45 0.7×	6	671
Heather Honea United States	9	408 1.2×	204 0.8×	156 0.9×	117 1.3×	56 0.8×	13	657
Joseph F. Rocereto United States	9	421 1.2×	354 1.4×	142 0.8×	109 1.2×	51 0.8×	13	663
Karen H. Smith United States	11	257 0.7×	185 0.7×	76 0.4×	95 1.0×	63 1.0×	18	529

Countries citing papers authored by Loraine Lau‐Gesk

Since Specialization

Citations

This map shows the geographic impact of Loraine Lau‐Gesk's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Loraine Lau‐Gesk with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Loraine Lau‐Gesk more than expected).

Fields of papers citing papers by Loraine Lau‐Gesk

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Loraine Lau‐Gesk. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Loraine Lau‐Gesk. The network helps show where Loraine Lau‐Gesk may publish in the future.

Co-authorship network of co-authors of Loraine Lau‐Gesk

This figure shows the co-authorship network connecting the top 25 collaborators of Loraine Lau‐Gesk. A scholar is included among the top collaborators of Loraine Lau‐Gesk based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Loraine Lau‐Gesk. Loraine Lau‐Gesk is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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17 of 17 papers shown

Lau‐Gesk, Loraine, et al.. (2020). The impact of collective brand personification on happiness and brand loyalty. European Journal of Marketing. 54(10). 2365–2386. 19 indexed citations

Lau‐Gesk, Loraine, et al.. (2016). Retrospective evaluations of playful experiences. Journal of Consumer Marketing. 33(5). 387–395. 14 indexed citations

Lau‐Gesk, Loraine, et al.. (2016). Coping with sequential conflicting emotional experiences. Journal of Business Research. 73. 1–8. 5 indexed citations

Krämer, Thomas, et al.. (2012). Finding Meaning in Mixed Affective Experiences. ACR North American Advances. 5 indexed citations

Lau‐Gesk, Loraine, et al.. (2011). Coping With Mixed Emotions: Exploring the Temporal Arousal of Positive Emotion Relative to Negative Emotion. ACR North American Advances. 2 indexed citations

Drolet, Aimée, et al.. (2011). Socioemotional Selectivity Theory: Implications for Consumer Research. 73–94. 11 indexed citations

Drolet, Aimée, Loraine Lau‐Gesk, & Carol A. Scott. (2010). The influence of aging on preferences for sequences of mixed affective events. Journal of Behavioral Decision Making. 24(3). 293–314. 13 indexed citations

Krämer, Thomas, et al.. (2010). The effect of schadenfreude on choice of conventional versus unconventional options. Organizational Behavior and Human Decision Processes. 116(1). 140–147. 20 indexed citations

Lau‐Gesk, Loraine & Joan Meyers‐Levy. (2009). Emotional Persuasion: When the Valence versus the Resource Demands of Emotions Influence Consumers’ Attitudes. Journal of Consumer Research. 36(4). 585–599. 74 indexed citations

10.

Krämer, Thomas, Loraine Lau‐Gesk, & Chi‐yue Chiu. (2009). The interactive effects of duality expertise and coping frames on responses to ambivalent messages. Journal of Consumer Psychology. 19(4). 661–672. 10 indexed citations

11.

Krämer, Thomas, Loraine Lau‐Gesk, & Chi‐yue Chiu. (2008). Managing Mixed Emotions: the Role of Biculturalism. ACR North American Advances. 1 indexed citations

12.

Lau‐Gesk, Loraine & Aimée Drolet. (2008). The publicly self‐consciousness consumer: Prepared to be embarrassed. Journal of Consumer Psychology. 18(2). 127–136. 49 indexed citations

13.

Monga, Alokparna Basu & Loraine Lau‐Gesk. (2007). Blending Cobrand Personalities: An Examination of the Complex Self. Journal of Marketing Research. 44(3). 389–400. 56 indexed citations

14.

Drolet, Aimée, Patti Williams, & Loraine Lau‐Gesk. (2007). Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products. Marketing Letters. 18(4). 211–221. 133 indexed citations

15.

Lau‐Gesk, Loraine. (2005). Understanding Consumer Evaluations of Mixed Affective Experiences. Journal of Consumer Research. 32(1). 23–28. 41 indexed citations

16.

Drolet, Aimée & Loraine Lau‐Gesk. (2003). Special Session Summary Mixed Emotional Experiences: Reactions to Affective Reality. ACR North American Advances. 1 indexed citations

17.

Lau‐Gesk, Loraine. (2003). Activating Culture Through Persuasion Appeals: An Examination of the Bicultural Consumer. Journal of Consumer Psychology. 13(3). 301–315. 94 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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