Barbara J. Coe
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Marketing and Advertising Strategies
- Consumer Retail Behavior Studies
- Strategy and Management top 10%
Papers in
-
- Management and Marketing Education 2
-
- Quality and Supply Management 1
- Co-authors
- Courtland L. BovéeMichael L. RayJames ReardonCathy Owens SwiftKenneth ThompsonJohn R. LewisRobert L. King
- Journals
- Journal of Advertising (3 papers)Journal of Business and Industrial Marketing (2 papers)Journal of Marketing (2 papers)Industrial Marketing Management (1 paper)Journal of Retailing (1 paper)
- Partner nations
- United States
In The Last Decade
Barbara J. Coe
12 papers receiving 470 citations
Peers
Comparison fields: 5 of 114
- Marketing 242
- Strategy and Management 93
- Organizational Behavior and Human Resource Management 56
- Tourism, Leisure and Hospitality Management 8
- Gender Studies 48
Countries citing papers authored by Barbara J. Coe
This map shows the geographic impact of Barbara J. Coe's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Barbara J. Coe with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Barbara J. Coe more than expected).
Fields of papers citing papers by Barbara J. Coe
This network shows the impact of papers produced by Barbara J. Coe. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Barbara J. Coe. The network helps show where Barbara J. Coe may publish in the future.
Co-authorship network
The 7 scholars most cited alongside Barbara J. Coe, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2011 | 16 | |
| 2 | 1997 | 9 | |
| 3 | 1996 | 48 | |
| 4 | 1994 | 4 | |
| 5 | 1994 | 18 | |
| 6 | 1994 | 2 | |
| 7 | 1990 | 17 | |
| 8 | Opportunities and Problems in Marketing Programs. | 1988 | 1 |
| 9 | 1984 | 260 | |
| 10 | 1984 | 0 | |
| 11 | 1983 | 13 | |
| 12 | 1976 | 3 | |
| 13 | 1976 | 185 |
About Barbara J. Coe
Barbara J. Coe is a scholar working on Management of Technology and Innovation, Management Information Systems, Marketing, Strategy and Management and Finance, having authored 13 papers that have together received 576 indexed citations. Recurring topics across this work include Management and Marketing Education (2 papers), Financial Reporting and Valuation Research (1 paper), Economic and Environmental Valuation (1 paper), Italy: Economic History and Contemporary Issues (1 paper), Quality and Management Systems (1 paper), Quality and Supply Management (1 paper), Customer Service Quality and Loyalty (1 paper) and Capital Investment and Risk Analysis (1 paper). The work is most often cited by research in Marketing (242 citations), Strategy and Management (93 citations), Organizational Behavior and Human Resource Management (56 citations), Tourism, Leisure and Hospitality Management (8 citations) and Gender Studies (48 citations). Barbara J. Coe has collaborated with scholars based in United States. Frequent co-authors include Courtland L. Bovée, Michael L. Ray, James Reardon, Cathy Owens Swift, Kenneth Thompson, John R. Lewis and Robert L. King. Their work appears in journals such as Journal of Advertising, Journal of Business and Industrial Marketing, Journal of Marketing, Industrial Marketing Management and Journal of Retailing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.