Roger M. Heeler
- Marketing top 2%
- Management Science and Operations Research top 2%
- Economics and Econometrics top 5%
- Organizational Behavior and Human Resource Management top 5%
- Strategy and Management top 5%
- Co-authors
- Thomas P. HustadMichael L. RayChike OkechukuStan ReidJim ThorpeGeorge S. DayCheryl L. BuffThomas W. Whipple
- Topics
- Consumer Market Behavior and Pricing (10 papers)Economic and Environmental Valuation (5 papers)Consumer Behavior in Brand Consumption and Identification (4 papers)
- Partner nations
- CanadaUnited StatesUnited Kingdom
In The Last Decade
Roger M. Heeler
34 papers receiving 715 citations
Peers
Comparison fields: 5 of 89
- Marketing 399
- Management Science and Operations Research 248
- Economics and Econometrics 191
- Organizational Behavior and Human Resource Management 189
- Strategy and Management 185
Countries citing papers authored by Roger M. Heeler
This map shows the geographic impact of Roger M. Heeler's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Roger M. Heeler with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Roger M. Heeler more than expected).
Fields of papers citing papers by Roger M. Heeler
This network shows the impact of papers produced by Roger M. Heeler. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Roger M. Heeler. The network helps show where Roger M. Heeler may publish in the future.
Co-authorship network of co-authors of Roger M. Heeler
This figure shows the co-authorship network connecting the top 25 collaborators of Roger M. Heeler. A scholar is included among the top collaborators of Roger M. Heeler based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Roger M. Heeler. Roger M. Heeler is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 12 | |
| 2 | 34 | |
| 3 | Inferred Transaction Value: a Key to Understanding the Effects of Price Bundling | 2 |
| 4 | 18 | |
| 5 | Bilinguals Brand Perceptions Reported on Different-Language Questionnaires | 4 |
| 6 | Vive Les Differences | 2 |
| 7 | 1 | |
| 8 | 34 | |
| 9 | Gift Versus Personal Use Brand Selection | 22 |
| 10 | 3 | |
| 11 | 14 | |
| 12 | 28 | |
| 13 | 5 | |
| 14 | 12 | |
| 15 | Measuring Advertising Effect By Perceptual Mapping: a Cautionary Tale | 5 |
| 16 | 46 | |
| 17 | 159 | |
| 18 | 40 | |
| 19 | The effects of mixed media, multiple copy, repetition, and competition in advertising : a laboratory investigation | 6 |
| 20 | 8 |
About Roger M. Heeler
Roger M. Heeler is a scholar working on General Decision Sciences, Marketing and Tourism, Leisure and Hospitality Management, having authored 34 papers that have together received 889 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (10 papers), Economic and Environmental Valuation (5 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). The work is most often cited by research in Marketing (399 citations), General Decision Sciences (40 citations) and Management Science and Operations Research (248 citations). Roger M. Heeler has collaborated with scholars based in Canada, United States and United Kingdom. Frequent co-authors include Thomas P. Hustad, Michael L. Ray, Chike Okechuku, Stan Reid, Jim Thorpe, George S. Day, Cheryl L. Buff, Thomas W. Whipple, May Aung and M.J. Kearney. Their work appears in journals such as Journal of Marketing, Management Science and Journal of Marketing Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.