G. David Hughes

950 total citations
39 papers, 635 citations indexed

About

G. David Hughes is a scholar working on Marketing, Management of Technology and Innovation and Economics and Econometrics. According to data from OpenAlex, G. David Hughes has authored 39 papers receiving a total of 635 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 6 papers in Management of Technology and Innovation and 5 papers in Economics and Econometrics. Recurrent topics in G. David Hughes's work include Decision-Making and Behavioral Economics (5 papers), Consumer Market Behavior and Pricing (5 papers) and Management and Marketing Education (5 papers). G. David Hughes is often cited by papers focused on Decision-Making and Behavioral Economics (5 papers), Consumer Market Behavior and Pricing (5 papers) and Management and Marketing Education (5 papers). G. David Hughes collaborates with scholars based in United States, United Kingdom and Canada. G. David Hughes's co-authors include Michael L. Ray, José Luis González-Guerrero, L. L. Cummings, Donald L. Harnett, Jane Fielding, Nigel Fielding, Robert P. Strauss, Chris Fill, Philippe A. Naert and John W. Pracejus and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

G. David Hughes

37 papers receiving 518 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
G. David Hughes United States	16	240	170	112	97	90	39	635
Laurence P. Feldman United States	12	234 1.0×	116 0.7×	112 1.0×	142 1.5×	52 0.6×	23	568
Keith K. Cox United States	14	379 1.6×	144 0.8×	99 0.9×	45 0.5×	39 0.4×	25	699
Murray Young United States	8	161 0.7×	145 0.9×	115 1.0×	88 0.9×	37 0.4×	13	574
Lyman E. Ostlund United States	9	263 1.1×	201 1.2×	84 0.8×	132 1.4×	70 0.8×	21	626
Marie Adele Hughes United States	12	239 1.0×	126 0.7×	206 1.8×	128 1.3×	25 0.3×	18	693
John P. Murry United States	11	275 1.1×	191 1.1×	153 1.4×	139 1.4×	54 0.6×	15	667
Robert P. Bush United States	12	262 1.1×	261 1.5×	274 2.4×	128 1.3×	57 0.6×	17	829
Albert J. Della Bitta United States	10	641 2.7×	169 1.0×	143 1.3×	101 1.0×	180 2.0×	16	879
Charles M. Schaninger United States	15	361 1.5×	263 1.5×	129 1.2×	44 0.5×	72 0.8×	31	780
William L. James United States	11	173 0.7×	75 0.4×	137 1.2×	197 2.0×	113 1.3×	49	601

Countries citing papers authored by G. David Hughes

Since Specialization

Citations

This map shows the geographic impact of G. David Hughes's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by G. David Hughes with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites G. David Hughes more than expected).

Fields of papers citing papers by G. David Hughes

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by G. David Hughes. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by G. David Hughes. The network helps show where G. David Hughes may publish in the future.

Co-authorship network of co-authors of G. David Hughes

This figure shows the co-authorship network connecting the top 25 collaborators of G. David Hughes. A scholar is included among the top collaborators of G. David Hughes based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with G. David Hughes. G. David Hughes is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Fielding, Jane, Nigel Fielding, & G. David Hughes. (2012). Opening up open-ended survey data using qualitative software. Quality & Quantity. 47(6). 3261–3276. 39 indexed citations

Hughes, G. David & Chris Fill. (2007). THE CHANGING MARKETING COMMUNICATIONS MIX A MEDIA AND MESSAGE FRAMEWORK. International Journal of Management Cases. 9(3). 225–232. 1 indexed citations

Hughes, G. David & Chris Fill. (2007). Redefining the nature and format of the marketing communications mix. The Marketing Review. 7(1). 45–57. 21 indexed citations

Hughes, G. David. (2006). How business education must change. Hispana. 47(3). 88. 3 indexed citations

Hughes, G. David, et al.. (1999). Sales management : a career path approach. 1 indexed citations

Hughes, G. David, et al.. (1996). Turning New Product Development into a Continuous Learning Process. Journal of Product Innovation Management. 13(2). 89–104. 73 indexed citations

Hughes, G. David & Stephen Ison. (1992). THE CAMBRIDGE CONGESTION METERING SCHEME. 2 indexed citations

Hughes, G. David, et al.. (1977). An Experimental Study of the Judgment Element in Disclosure Decisions.. The Accounting Review. 52(2). 379–395. 15 indexed citations

Strauss, Robert P. & G. David Hughes. (1976). A new approach to the demand for public goods. Journal of Public Economics. 6(3). 191–204. 25 indexed citations

10.

Hughes, G. David, et al.. (1974). Demand Analysis for Marketing Decisions. Journal of Marketing. 38(1). 106–106. 7 indexed citations

11.

Hughes, G. David, et al.. (1973). The Influence of Personality on the Bargaining Process. The Journal of Business. 46(4). 593–593. 7 indexed citations

12.

González-Guerrero, José Luis & G. David Hughes. (1972). An Empirical Test of the Fishbein Model. Journalism Quarterly. 49(4). 684–691.

13.

Hughes, G. David & José Luis González-Guerrero. (1971). Simultaneous Concept Testing with Computer-Controlled Experiments. Journal of Marketing. 35(1). 28–28. 2 indexed citations

14.

Hughes, G. David & José Luis González-Guerrero. (1971). Testing Cognitive Models through Computer-Controlled Experiments. Journal of Marketing Research. 8(3). 291–297. 11 indexed citations

15.

Hughes, G. David & José Luis González-Guerrero. (1971). Automobile Self-Congruity Models Reexamined. Journal of Marketing Research. 8(1). 125–127. 31 indexed citations

16.

Hughes, G. David & Philippe A. Naert. (1970). A Computer-Controlled Experiment in Consumer Behavior. The Journal of Business. 43(3). 354–354. 17 indexed citations

17.

Hughes, G. David. (1970). Predicting Bank Deposits and Loans. Journal of Marketing Research. 7(1). 95–100. 7 indexed citations

18.

Hughes, G. David. (1967). Selecting Scales to Measure Attitude Change. Journal of Marketing Research. 4(1). 85–87. 15 indexed citations

19.

Hughes, G. David. (1966). Developing Marketing Strategy through Multiple Regression. Journal of Marketing Research. 3(4). 412–415. 1 indexed citations

20.

Hughes, G. David. (1964). A New Tool for Sales Managers. Journal of Marketing Research. 1(2). 32–38. 5 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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