Betsy D. Gelb

118 total papers · 3.0k total citations
88 papers, 2.0k citations indexed

About

Betsy D. Gelb is a scholar working on Marketing, Strategy and Management and Economics and Econometrics. According to data from OpenAlex, Betsy D. Gelb has authored 88 papers receiving a total of 2.0k indexed citations (citations by other indexed papers that have themselves been cited), including 29 papers in Marketing, 16 papers in Strategy and Management and 15 papers in Economics and Econometrics. Recurrent topics in Betsy D. Gelb’s work include Consumer Behavior in Brand Consumption and Identification (20 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Market Behavior and Pricing (6 papers). Betsy D. Gelb is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Market Behavior and Pricing (6 papers). Betsy D. Gelb collaborates with scholars based in United States, Latvia and Canada. Betsy D. Gelb's co-authors include Zhang Yong, Nancy D. Albers‐Miller, Mary C. Gilly, George M. Zinkhan, Patrick W. Corrigan, Suresh Sundaram, Michael Lynn, Deva Rangarajan, Marilyn Y. Jones and Andrea J. S. Stanaland and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

Co-authorship network of co-authors of Betsy D. Gelb

This figure shows the co-authorship network connecting the top 25 collaborators of Betsy D. Gelb. A scholar is included among the top collaborators of Betsy D. Gelb based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Betsy D. Gelb. Betsy D. Gelb is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Betsy D. Gelb

81 papers receiving 1.7k citations

Fields of papers citing papers by Betsy D. Gelb

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Betsy D. Gelb. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Betsy D. Gelb. The network helps show where Betsy D. Gelb may publish in the future.

Countries citing papers authored by Betsy D. Gelb

Since Specialization
Citations

This map shows the geographic impact of Betsy D. Gelb's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Betsy D. Gelb with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Betsy D. Gelb more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2026