Mary Wolfinbarger

18 papers and 3.3k indexed citations
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About

Mary Wolfinbarger is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Mary Wolfinbarger has authored 18 papers receiving a total of 3.3k indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 7 papers in Sociology and Political Science and 7 papers in Information Systems and Management. Recurrent topics in Mary Wolfinbarger’s work include Digital Marketing and Social Media (6 papers), Technology Adoption and User Behaviour (5 papers) and Customer Service Quality and Loyalty (5 papers). Mary Wolfinbarger is often cited by papers focused on Digital Marketing and Social Media (6 papers), Technology Adoption and User Behaviour (5 papers) and Customer Service Quality and Loyalty (5 papers). Mary Wolfinbarger collaborates with scholars based in United States. Mary Wolfinbarger's co-authors include Mary C. Gilly, Laura J. Yale, John L. Graham, Hope Jensen Schau, Richard L. Celsi, Sungwook Min, David J. Wald and Terrence H. Witkowski and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Co-authorship network of co-authors of Mary Wolfinbarger

This figure shows the co-authorship network connecting the top 25 collaborators of Mary Wolfinbarger. A scholar is included among the top collaborators of Mary Wolfinbarger based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mary Wolfinbarger. Mary Wolfinbarger is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Fields of papers citing papers by Mary Wolfinbarger

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mary Wolfinbarger. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mary Wolfinbarger. The network helps show where Mary Wolfinbarger may publish in the future.

Countries citing papers authored by Mary Wolfinbarger

Since Specialization
Citations

This map shows the geographic impact of Mary Wolfinbarger's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mary Wolfinbarger with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mary Wolfinbarger more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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