Lisa Peñaloza

4.6k total citations · 1 hit paper
61 papers, 3.3k citations indexed

About

Lisa Peñaloza is a scholar working on Marketing, Sociology and Political Science and Food Science. According to data from OpenAlex, Lisa Peñaloza has authored 61 papers receiving a total of 3.3k indexed citations (citations by other indexed papers that have themselves been cited), including 36 papers in Marketing, 20 papers in Sociology and Political Science and 13 papers in Food Science. Recurrent topics in Lisa Peñaloza's work include Consumer Behavior in Brand Consumption and Identification (25 papers), Culinary Culture and Tourism (13 papers) and Migration, Ethnicity, and Economy (12 papers). Lisa Peñaloza is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (25 papers), Culinary Culture and Tourism (13 papers) and Migration, Ethnicity, and Economy (12 papers). Lisa Peñaloza collaborates with scholars based in France, United States and United Kingdom. Lisa Peñaloza's co-authors include Michelle Barnhart, Mary C. Gilly, Alladi Venkatesh, Linda L. Price, Jonas Holmqvist, Carlos Díaz Ruiz, Jenny Mish, Julien Cayla, Carol Kelleher and Krittinee Nuttavuthisit and has published in prestigious journals such as Contemporary Sociology A Journal of Reviews, Journal of Marketing and Journal of Consumer Research.

In The Last Decade

Lisa Peñaloza

60 papers receiving 2.9k citations

Hit Papers

Atravesando Fronteras/Border Crossings: A Critical Ethnog... 1994 2026 2004 2015 1994 100 200 300 400 500

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Lisa Peñaloza France 25 2.0k 1.4k 645 470 437 61 3.3k
Søren Askegaard Denmark 26 2.1k 1.0× 1.4k 1.0× 527 0.8× 434 0.9× 646 1.5× 80 3.6k
Gülız Ger Türkiye 24 1.9k 1.0× 1.4k 1.0× 413 0.6× 387 0.8× 391 0.9× 54 3.3k
Cele C. Otnes United States 30 1.9k 1.0× 1.3k 1.0× 895 1.4× 409 0.9× 193 0.4× 63 3.1k
Zeynep Arsel Canada 13 1.4k 0.7× 1.1k 0.8× 431 0.7× 305 0.6× 201 0.5× 30 2.2k
Avi Shankar United Kingdom 25 1.1k 0.6× 1.2k 0.8× 312 0.5× 494 1.1× 206 0.5× 44 2.6k
James H. McAlexander United States 15 2.8k 1.4× 2.7k 1.9× 1.4k 2.2× 548 1.2× 193 0.4× 29 4.3k
John W. Schouten United States 21 3.4k 1.7× 3.0k 2.1× 1.5k 2.3× 743 1.6× 325 0.7× 51 5.4k
Pauline Maclaran United Kingdom 27 1.1k 0.5× 865 0.6× 382 0.6× 463 1.0× 185 0.4× 115 2.3k
Alain d’Astous Canada 36 3.4k 1.7× 1.6k 1.1× 843 1.3× 381 0.8× 150 0.3× 91 4.4k
Margaret K. Hogg United Kingdom 28 1.4k 0.7× 988 0.7× 426 0.7× 336 0.7× 159 0.4× 112 2.3k

Countries citing papers authored by Lisa Peñaloza

Since Specialization
Citations

This map shows the geographic impact of Lisa Peñaloza's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Lisa Peñaloza with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Lisa Peñaloza more than expected).

Fields of papers citing papers by Lisa Peñaloza

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Lisa Peñaloza. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Lisa Peñaloza. The network helps show where Lisa Peñaloza may publish in the future.

Co-authorship network of co-authors of Lisa Peñaloza

This figure shows the co-authorship network connecting the top 25 collaborators of Lisa Peñaloza. A scholar is included among the top collaborators of Lisa Peñaloza based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Lisa Peñaloza. Lisa Peñaloza is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Peñaloza, Lisa, et al.. (2019). “We've decided it all together" : How mothers empower themselves in collaboration with their children. Advances in consumer research. 47. 367–371. 1 indexed citations
2.
Castaño, Raquel, et al.. (2019). Inverse socialization with technology: understanding intergenerational family dynamics. Journal of Consumer Marketing. 36(6). 818–826. 15 indexed citations
3.
Kelleher, Carol, et al.. (2015). Advancing Connections Between Consumption and the Elderly: Consumer Research Issues, Opportunities and Challenges. ACR North American Advances. 1 indexed citations
4.
Peñaloza, Lisa. (2015). ¡Tequila! Distilling the spirit of Mexico. Consumption Markets & Culture. 19(3). 296–305. 12 indexed citations
5.
Venkatesh, Alladi & Lisa Peñaloza. (2013). The value of value in CCT. Marketing Theory. 14(1). 135–138. 10 indexed citations
6.
Domegan, Christine, Michaela Haase, Kim Harris, et al.. (2012). Value, values, symbols and outcomes. Marketing Theory. 12(2). 207–211. 13 indexed citations
7.
Abdul, Waheed Kareem, Sanjaya Singh Gaur, & Lisa Peñaloza. (2012). The Determinants of Customer Trust in Buyer–Seller Relationships: An Empirical Investigation in Rural India. Australasian Marketing Journal (AMJ). 20(4). 303–313. 10 indexed citations
8.
Özçağlar–Toulouse, Nil & Lisa Peñaloza. (2011). Acculturating Masculinity: Second Generation Turks Becoming Men. Advances in consumer research. 1 indexed citations
10.
Peñaloza, Lisa, David Crockett, & Kent Grayson. (2010). Advancing the Production/Consumption Dialectic in Consumer Culture Theory. ACR North American Advances. 1 indexed citations
11.
Peñaloza, Lisa, et al.. (2010). Catch Me If You Can: Rethinking the Relationship of Body and Self Through Pregnancy. ACR North American Advances. 1 indexed citations
12.
Peñaloza, Lisa. (2008). Consuming Community: the Impacts of Mainstream/Marginal Social Relations on Community Development. ACR North American Advances. 1 indexed citations
13.
Peñaloza, Lisa. (2007). Moving from subject–object to subject–subject relations: Comments on “figuring companion-species consumption”. Journal of Business Research. 61(5). 419–421. 3 indexed citations
14.
Scott, Linda M. & Lisa Peñaloza. (2006). Matriarchal marketing: a manifesto. Journal of Strategic Marketing. 14(1). 57–67. 9 indexed citations
15.
Peñaloza, Lisa. (2000). The Commodification of the American West: Marketers’ Production of Cultural Meanings at the Trade Show. Journal of Marketing. 64(4). 82–109. 190 indexed citations
16.
Peñaloza, Lisa & Mary C. Gilly. (1999). Marketer Acculturation: The Changer and the Changed. Journal of Marketing. 63(3). 84–104. 176 indexed citations
17.
Peñaloza, Lisa. (1998). Just doing it: A visual ethnographic study of spectacular consumption behavior at Nike Town. Consumption Markets & Culture. 2(4). 337–400. 167 indexed citations
18.
Peñaloza, Lisa. (1995). Immigrant Consumers: Marketing and Public Policy Considerations in the Global Economy. Journal of Public Policy & Marketing. 14(1). 83–94. 81 indexed citations
19.
Peñaloza, Lisa & Linda L. Price. (1993). Consumer Resistance: a Conceptual Overview. ACR North American Advances. 20(1). 123–128. 205 indexed citations
20.
Peñaloza, Lisa. (1989). Immigrant Consumer Acculturation. ACR North American Advances. 66 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026